Karissa Phillips Email and Phone Number
Charlotte, NC, US
Karissa Phillips's Location
Charlotte, North Carolina, United States, United States
Karissa Phillips's Contact Details
Karissa Phillips work email
- Valid
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Karissa Phillips personal email
n/a
About Karissa Phillips
Marketing leader with over 15 years of experience aligning business initiatives and marketing strategies into bottom-line results. Attentive, capable, and decisive leader who quickly and easily inspires the trust, confidence, and respect of employees, peers, executives, and key decision-makers. Expertise includes crafting and executing integrated marketing strategies, enhancing sales field effectiveness through clear expectations, and accelerating growth through engagement.
Karissa Phillips's Current Company Details
Karissa Phillips Work Experience Details
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Sr Director Of MarketingThe Intersect GroupCharlotte, Nc, Us
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Business Transformation ManagerExperis Apr 2022 - PresentMilwaukee, Wi, Usettain group was acquired by Experis, a ManpowerGroup Brand, in October 2021, propelling two respected industry leaders into the top 5 in IT staffing in North America with a combined $1.7B in revenue. As manager of business transformation, I create clarity of information and processes for a combined 1,100+ staff through communication and continuous improvement; I maximize sales field effectiveness with the support of clear expectations and consistent measurement; and I accelerate growth and pioneer transformation through engagement. -
Director, Marketing At Ettain GroupEttain Group Feb 2020 - Apr 2022Charlotte, Nc, UsOver an 18-month period of rapid growth, led 6 successful acquisitions/integrations resulting in revenue growth from $170M to $700M, consultant headcount growth from 1k to 5k, staff expansion from 200 to 500 employees, and the eventual sale of ettain group to ManpowerGroup for $925M in October of 2021. Implemented and drove successful change initiatives to embed and adopt a common Go-To-Market strategy across all 6 acquisitions. Key accountabilities included thought leadership and branding, engagement and attraction initiatives, comprehensive communication strategy, and change management. -
Head Of MarketingBaker & Taylor 2015 - 2020Charlotte, North Carolina, UsLed centralized marketing department responsible for digital strategy, advertising, product management, internal communications, and events. People-first approach fostered a culture of teamwork and empowerment, maximizing personnel potential (following company restructuring). • Held full responsibility for department budget of $4 Million• Supported $700M Gross Revenue with digital marketing spend of less than 1% (including labor costs) • Team averaged completion of 137 projects monthly (in support of 14 business units and 9 national shows) of which 82% were medium to high priority and 88% were completed on time or early -
Director, Digital Marketing & OperationsBaker & Taylor 2013 - 2015Charlotte, North Carolina, UsDevelop an integrated digital strategy in support of ad revenue, sales growth, and new business initiatives in a B2B environment. RESULTS:• Increased partner advertising margins 42% (from 69% to 98%) within first 18 mos. to save $1.4M annually• Improved email marketing performance 300% (from 2% to 8% CTR); maintained rates above industry avg.• Realized content production efficiencies of 35% (savings of 78 hours per week) with process, marketing automation, and CMS improvements• Reduced page load times by 88% (6sec down from 45sec), 76% reduction in abandonment (27% down from 96%), and 231% increase in avg. page views per session (5.1 up from 1.5)STRATEGY INCLUDED:• Introduced user-friendly digital platforms that improved customer experience through seamless navigation, a clear purchasing journey, digestible and dynamic content, and responsive design. • Leveraged Salesforce CRM integration to successfully create customer segmentation groups for focused, targeted marketing based on customer profiling. • Developed annual marketing plans and budgets in conjunction with sales organizations. Cultivated departmental processes and managed resource allocation to ensure cost-efficient alignment. • Fostered cross-functional relationships to design and improve content production infrastructure and governance framework.• Oversaw web strategy for main website and ecommerce function, including user experience/conversion, web analytics, and A/B testing.
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Manager, Marketing Operations / Sr. Marketing And Program AnalystBaker & Taylor 2011 - 2013Charlotte, North Carolina, UsManaged development and execution of marketing campaigns and coordination of creative deliverables across 14 businesses. Corporate marketing lead for ecommerce sites, with a focus on program integration, revenue generation, and user experience. RESULTS: • Realized an additional $430k in ad sales after research uncovered market would support increase • Improved expense tracking to achieve and maintain a variance under $200k (<5%) on department budget• Provided contract management and relationship oversight for 39 vendors and a 23% reduction in annual third-party expenses ($160k)• Led design and implementation of web development tool housing 36 ecommerce sites STRATEGY INCLUDED:• Provided pricing and promotion recommendations following research and analysis of metrics related to digital marketing campaign efforts.• Established budget management processes, including routine reporting, to improve communication with business owners and enable timely reforecasting of associated expenditures.• Liaised with and managed creative agencies, print vendors, technology platforms, and other external service providers to ensure marketing program support was timely, cost-effective, and efficient.• Developed strategic roadmap for online environment, including migration of sites to DNN environment.
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Independent Business OwnerCharlotte Cleaning Company 2008 - 2011Owner of a local business focused on home organization and residential cleaning. Profitable company with high customer retention (93%) and referral rate (3 referrals per new client).
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Specialty Sales RepresentativeWarner Chilcott 2005 - 2008Rockaway, New Jersey, UsDeveloped sales territory of private and hospital practices. Successfully created and implemented a business plan to drive sales to 160-member target physician market. Promoted to Sales & Marketing trainer within first year of employment and selected by management team to lead national product-based forum.• Ranked in top 3% of sales force (5/177)• Implemented sales plan to grow market share 740% within first 6 months of employment (.5% to 3.7%)• Winner of 2006, 2007 & 2008 Detail Contest• Recipient of 2007 Stewardship Award• Targeted market development initiative resulted in #1 in district sales growth in 2006 & 2008 -
Marketing Director | Assistant Property ManagerDrucker & Falk, Llc 2004 - 2005Newport News, Va, UsFacilitated acquisition of three 100+ unit rental properties and managed a five-community portfolio. Primary responsibilities included driving increased occupancy and supervision of financial operations. Designed and implemented marketing plan which resulted in excess of 90% + occupancy with qualified tenants. • Increased monthly revenue by 10% + through utilization of television, radio, press and online advertising mediums• Decreased frequency of delinquent accounts through strengthened approval processes and systematic supervision of monthly rental receipts -
Policy & Procedure Manual EditorDrucker & Falk, Llc 2001 - 2004Newport News, Va, Us• Spearheaded the compilation of policies and procedures from over 25,000 sources in order to develop and standardize the Corporate Policies & Procedures Manual• Recognized as Lead Specialist Trainer tasked with developing sales force to drive leasing and marketing activity for subject properties
Karissa Phillips Skills
Marketing
Business Development
Management
Account Management
Digital Marketing
Data Visualization
Customer Relationship Management
Cross Functional Team Leadership
Strategic Partnerships
Marketing Automation
Karissa Phillips Education Details
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North Carolina State UniversityFinance -
Duke University
Frequently Asked Questions about Karissa Phillips
What company does Karissa Phillips work for?
Karissa Phillips works for The Intersect Group
What is Karissa Phillips's role at the current company?
Karissa Phillips's current role is Sr Director of Marketing.
What is Karissa Phillips's email address?
Karissa Phillips's email address is kp****@****oup.com
What schools did Karissa Phillips attend?
Karissa Phillips attended North Carolina State University, Duke University.
What skills is Karissa Phillips known for?
Karissa Phillips has skills like Marketing, Business Development, Management, Account Management, Digital Marketing, Data Visualization, Customer Relationship Management, Cross Functional Team Leadership, Strategic Partnerships, Marketing Automation.
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