Responsible for planning and execution of marketing strategies that enhance our client's brand image, customer experience and market share growth. Planning and implementation of integrated marketing campaigns that support the sales team in deepening customer relationships.•Define and communicate a clear product vision and strategy aligned with a business unit’s strategic goals and develop a deep understanding of customer needs and pain points through research and customer interviews in collaboration with other functions. •Oversee marketing plans that integrate direct mail and digital media including programmatic advertising via self-service platforms DV360 & Meta (display, video, mobile, CTV, paid social). •Work closely with external partners and lead processes to positively impact wider team goals - quarterly business reviews. Lead strategy and recommendations for customer experience testing and optimizations throughout the customer journey.

•Establish relationships with external partners and support wherever needed (media and creative), and lead processes to positively impact wider team goals.•Oversee advertising plans that integrate broadcast, print, OOH and digital marketing initiatives to drive business across the group and dealerships by increasing traffic and sales.•Highly collaborative with senior leadership in order to define strategic objectives, marketing budgets and success metrics.

Responsible for spearheading business development initiatives and driving business expansion/collaboration opportunities for the company. Established track record of delivering go-to-market and strategic digital strategies that drive sales revenue, awareness/loyalty and market share.•Oversee personnel, operations budget and strategic direction of company.•Spearhead business development.•Develop digital marketing strategies that include PPC, SEO, Display, CTV, Affiliate Marketing, CSE and Social.•Formulate and implement digital campaigns with the goal of meeting qualified lead targets or ecommerce transactions.•Identify online marketing solutions to capitalize on technology platforms and data in planning, activation and analysis to help connect with customers/users.

•Manage a team of strategic connection planners utilizing customer segmentation to identify opportunities and recommendations that steer business strategy.•Successful in developing marketing strategy that identifies target customers and informs communications tactics and messaging.•Responsible for ensuring digital media strategies meet or exceed lead targets. •Sustain strategic relationships, manage negotiations and profitability.•Utilize customer segmentation and journey mapping to identify opportunities and recommendations that inform business strategy