Karl-Johan Hasselström Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm Metropolitan Area

Achievements:• Was the best region at Universum in 2021 (with 96% of sales target, 95% of revenue target and 127% of CM2 target).• Hit the Q1 Sales Target in 2022.• Successfully led a huge reorganization implementing the Delivery Team into the EMEA team (it was previously a central function).• Hired and onboarded some of the best new Country Mangers and Key Account Mangers that ever has started at Universum.

Stockholm, Stockholm County, Sweden

Achievements:• Successfully tackled and maneuvered the outbreak of the pandemic with the sales team and our clients.• Implemented new cross-selling rules in the organization together with a revised client segmentation structure.• Developed and introduced a new sales management tool in the global team (the Sales Success Planner). • Developed and introduced an extensive onboarding program for new sales people covering everything from Product Knowledge, Buyer Knowledge to Consultative Selling.

Stockholm, Sweden

COO Achievements:• Digitalized and repackaged Universum’s whole research business to a digital SaaS platform and introduced Universum’s membership offering. Taken the organization from delivering physical reports and print ads to a SaaS membership solution and yearly selling 1.000+ Social Media campaigns.• Developed a vast majority of Universum’s different frameworks and the company’s globally recognized EVP methodology (attractive, true credible, distinct and sustainable). When I joined the Consulting team the company sold approx.. 5 EVP projects per year, now we sell one per week.• Taking the Research business from 60M SEK to 100M SEK+ business in 5 years.• Successfully outsourced Universum’s research production business to New Dehli and large parts of the company’s Tech developments to Chennai and Kiev. • Scoped and closed some of Universum’s biggest deals to date.• Taken the Universum data collection methodology from paper pen questionnaire to digital utilizing Social Media (now 50% of the data collection) and automatic respondent feedback, while increasing quality.• Making the digital Activation business now bigger than the print business, making it Universum’s second biggest business area.• Introduced quarterly internal satisfaction surveys and external monthly satisfaction surveys including clear action plans.MD EMEA Achievements:• Improved EBITDA margins 10%+ through huge personnel cuts.• Successful change management due to both the launch of Universum’s new membership offering and personnel cuts.• Successful implementation of the sales reporting structure.

Stockholm, Sweden

Stockholm, Sweden

Achievements:• Hitting 1.000.000 respondents in the global Universum Talent Survey respondents.• Successfully outsourced Universum’s research production to New Delhi.• Almost tripling the Consulting business in size (during three years – from approx.. 20M SEK to 56M SEK) by 1) “productifying” the offering 2) re-established trust in the department and its ability to deliver 3) re-calibrating the team.• Conducting the global Universum Talent Survey in 59 countries (almost doubling the number of countries during these years).• Developed Universum’s globally recognized EVP methodology (attractive, true credible, distinct and sustainable).

Stockholm, Sweden

New York

Achievements:• Became one of Universum’s top 5 sales people already the first year.• The first year my accounts brought in 1,4M USD. The second year my accounts brought in 995K USD after the first 4 months before I started handing them over the other KAMs in the market (I moved back to Sweden due to me and my wife where to become proud parents of our first son).• Brought in several new clients spending approx..100K USD per year, including Praxair, McKinsey and City Year.

Stockholm, Sweden

Achievements:• In the Research Department I was responsible for the development and finalization of Universum’s framework “The Drivers of Employer Attractiveness” that still is the heart of the company’s big global survey10 years later.• As a Consultant I broke record after record (no. of projects running, closing rates for proposals, biggest project delivered etc.) and worked on most of Universum’s biggest global projects. I worked closely with the CEO at that time and together won the biggest deal to date at Universum.• Managed the Consulting Department successfully and hit the yearly budget for 2010 in April that year.• Developed and launched Universum’s “World’s Most Attractive Employers” (in partnership with CNN Money).

Stockholm, Sweden

Rewind was a successful Employer Branding consulting and research firm focusing on university students and young professionals. I founded the company along with a friend/colleague during my last semester at Stockholm University and ran the company together with him for almost six years before we were acquired by Universum Communications. During this period, I had administrative and strategic responsibilities, and worked both with sales and product development. We focused on the Swedish and Nordic market and worked with over 200 customers in total over the years. We also started up our own panel of students “Studentpanelen” (25,000 members) and was the driving force behind the national career survey “KarriärIndex” conducted in 2006 and 2007 with over 22,000 participating students and young professionals each of the years.