Marketing Manager - Ecommerce
Delivered 4x and +100% YOY growth leading digital marketing.+ Maximized profitability and reduced cost per customer by focusing on audience segmentation, the complete buyer journey, funnel optimization and customer lifetime value.+ Drove significant outcomes with the implementation of abandoned cart recovery campaigns, acquiring product reviews, and conditional email automation strategies.+ Managed SEO, paid search and social, a lifestyle blog, and eCommerce optimization combined with a strong CRM customer segmentation and email marketing strategy.+ SEO strategy led to a top 3 search ranking for high-value, competitive keywords.