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Service companies have a different set of challenges than SaaS. Our marketing must start conversations and nurture relationships even more like a sales function. Understanding how cold prospects respond to marketing can be especially challenging for smaller companies with limited resources.I help service companies focus their marketing strategies and execute campaigns that get the conversation started with your ideal prospects.The results of efficient, strategic marketing campaigns:-58% cost per lead for MKW accounting+485% lead conversion rate<$100 cost per qualified lead5-10% lead to meeting rate How I can help you:1) Sign up for my free marketing strategy frameworks on my website.2) Work with me directly on your lead generation and marketing initiatives.DM me to get in touch
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FounderContext Mar 2023 - PresentB2B promotions built for small businesses. Launch a promotions strategy designed to drive immediate results that turn into consistent long-term growth without spamming your customers or expensive software requirements.Connect with me on LinkedIn and visit contextgrowth.com -
Marketing Advisory MentorTie Atlanta Jun 2023 - Aug 2023Atlanta, Georgia, UsPartnering with TiE Atlanta to advise the 2023 finalist cohort on questions about their marketing.TiE Atlanta Angels is an entrepreneurship program that bridges the mentoring and investment gap for underrepresented founders. While women- and minority-owned companies are trailblazing the entrepreneurship scene, access to capital, mentoring, and the right network remains as barriers. ACCESS aims to set the stage for founders to present their products or service to established angel investors from TiE chapters. Additionally, ACCESS awards female and/or minority founders whose ventures deliver measurable positive change(s) that address a pressing social challenge/need with one-time non-dilutive Social Impact Grants. -
Marketing DirectorThree Five Two Oct 2021 - Mar 2023Atlanta, Ga, UsCollaborated with sales and executive team to align marketing with business goals, engage target accounts and promote on-site events.+ Helped launch ABM strategy targeting financial services companies and enterprise technology partners+ Worked with SMEs to position the company as a thought leader and launch a content program.+ Interviewed company leadership and ICP personas to surface insights and clarify GTM strategy.+ Redefined value propositions and managed a complete website redesign. -
Senior Growth Marketing StrategistThree Five Two Jan 2020 - Oct 2021Atlanta, Ga, Us+ Marketing lead supporting go-to-market for a new product launch with Nationwide client.+ Worked with product, technology, and data team to drive adoption in three test markets.+ Provided recommendations to optimize the customer experience and reduce friction for higher conversion and adoption rates.+ Managed paid search and social media targeting, conversion and budget optimization. -
Digital Marketing ManagerDrive Social Media Aug 2018 - Dec 2019Saint Louis, Mo, Us+ Specialized in advanced paid social tactics to deliver attributable ROI for B2C SMBs and franchise businesses.+ Lead a team of analytics managers, copywriters, graphic designers, project managers and web developers focused primarily on B2C social media marketing campaigns.+ Managed audience segmentation, targeting and conversion rate optimization strategies leveraging Facebook's full suite of features. -
Marketing Manager - EcommerceFarmer Girl Meats Feb 2015 - Aug 2018Delivered 4x and +100% YOY growth leading digital marketing.+ Maximized profitability and reduced cost per customer by focusing on audience segmentation, the complete buyer journey, funnel optimization and customer lifetime value.+ Drove significant outcomes with the implementation of abandoned cart recovery campaigns, acquiring product reviews, and conditional email automation strategies.+ Managed SEO, paid search and social, a lifestyle blog, and eCommerce optimization combined with a strong CRM customer segmentation and email marketing strategy.+ SEO strategy led to a top 3 search ranking for high-value, competitive keywords. -
Account Executive - Regional Mcdonald'S Marketing & AdvertisingMoroch Partners Jan 2013 - Feb 2015Dallas, Texas, UsSupported campaign planning and execution for a multi-million dollar integrated media strategy. Was responsible for executing an annual marketing plan that integrated digital, TV, radio, outdoor and print advertising. Analyzed results and presented business reviews covering impacts to traffic, promotions, variable costs and unit economics.
Karl Kinder Skills
Karl Kinder Education Details
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Missouri State UniversityMarketing; Advertising And Promotions
Frequently Asked Questions about Karl Kinder
What company does Karl Kinder work for?
Karl Kinder works for Context
What is Karl Kinder's role at the current company?
Karl Kinder's current role is Founder, Context | Marketing for B2B Services.
What is Karl Kinder's email address?
Karl Kinder's email address is ka****@****ail.com
What is Karl Kinder's direct phone number?
Karl Kinder's direct phone number is +131444*****
What schools did Karl Kinder attend?
Karl Kinder attended Missouri State University.
What are some of Karl Kinder's interests?
Karl Kinder has interest in Children, Creative Design, Technology, Marketing That Actually Works, Environment, Poverty Alleviation, Hiking, Ideas, Food, Arts And Culture.
What skills is Karl Kinder known for?
Karl Kinder has skills like Marketing Strategy, Marketing Communications, Account Management, Advertising Research, Social Media, Online Advertising, Outdoor Advertising, Online Marketing, Promotions, Public Relations Skills, Hd Video, Digital Video.
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