Karl Torbay Email & Phone Number

Le Mont-Sur-Lausanne, Vd, Ch

Switzerland

Realize market surveys and sales strategyResponsible for brand creation and managementClient Management

Rolle, Vaud, Switzerland

Société de conseil en stratégie et management • Crée une base de données des entreprises correspondant à notre marché cible.• Prospecte et contacte de potentiels clients.• Mets en place une nouvelle stratégie réseaux sociaux.• Effectue une campagne de cold mailing aux entreprises cibles.

Lausanne, Vaud, Switzerland

PomPom is a local artisanal beverage offering an original line of 100% Swiss apple and fruit juices, without additives and added sugar.• Improve production processes• Optimize costs• Market study and feasibility• Identify target markets• Determine USP and positioning• Plan and implement a distribution startegy

Lebanon

Founder of this company specialized in FMCG Marketing and distribution (food sector)• Strategic planning and business development• Growth from $300K to $750K in last 5 years• Represent and distribute 7 European and US brands like French’s, Pastas Gallo, Matilda Vicenzi, and Dulces y conservas Helios• Develop and launch a private FMCG brand from scratch

Beirut, Lebanon

Food Supplements and Healthy products Product Portfolio RestructuringDistribution Channels OptimizationMarketing Strategy Planning for 2011

Lebanon

Setting a new marketing strategy for the retail business

Caracas, Venezuela

Pinova is No.1 commercial refrigeration company in Venezuela. As board member, I contribute to the strategic planning, am instrumental in modernizing the IT department, help obtain ISO 9001 certification, and open new business opportunities.• Shift company from an industrial mindset to a customer focus mindset• Open and develop 5 export countries like Mexico and Colombia• Achieve record sales of over $10.000.000 in 2001• Manage a new modern product line from design to introduction to market

Caracas, Venezuela

Founder and General Manager of Servicing, a full fledge refrigeration engineering company. We introduced new technologies, concepts, and services in Venezuela.• Negotiate and achieve representation rights, after sale and maintenance services for international refrigeration brands (Linde, Costan, Hussmann)• Promote and manage the design of Pinova’s new refrigeration product line• Introduce remote maintenance and online aftersales service

Caracas, Federal District, Venezuela

Pinova is No.1 commercial refrigeration company in Venezuela.Restructuring and dynamising the Sales departmentPromoted and developed a shift strategy from production centered company to a customer based focusDeveloped a new branding and marketing material (website, catalogs,..)Promoted the modernisation of the IT department and information systemsAdvocated and participated in the ISO 9001 certification

Beirut, Lebanon

Found and manage a Below The Line Marketing AgencyManage a $500.000 Nestle account, coordinating and translating sponsor's budget into events, TV programs and other media opportunities.

Beirut, Lebanon

Translate communication and sales objectives into media plans and choices.

Beirut, Lebanon

In charge of translating research findings into recommendations and action for sales growth of client lineup

Master Degree; B.A. Degree, International Management

Pmp Certification, Project Management

PMP Certification

Certificate, Digital Marketing