At MC Squared, I lead marketing efforts to drive growth and enhance client engagement in the geotechnical engineering and construction materials testing sectors. My responsibilities include crafting and executing content strategies tailored to each stage of the client journey, responding to RFPs, organizing client-focused programs, and optimizing acquisition campaigns to maximize ROI. I also collaborate across departments to identify opportunities for growth while ensuring our competitive differentiation in the market.

Develop and manage strategic marketing initiatives to increase market share and improve customer experiences for each of the Beach Road Company's family of businesses: Majestic Plumbing and Electrical, Hard Rock Directional Drilling, and Beach Road Luxury Vacations. During my time at Beach Road, I have focused on laying a solid foundation for long-term growth by aligning brand strategies for each company and establishing brand messaging, marketing technology, budgeting and reporting. Meanwhile, I have established strategic partnerships and managed vendors, ensuring alignment with strategic goals. I have also focused on increasing quality, and customer experience, which is foundational to any marketing strategy. My goal is to continue to improve ROI, increase market share, and increase engagement with current customers

Provided customer-centered service for residential real estate clients in Colorado, Georgia, and the Republic of Panama. Developed specialized skills in negotiation, contract and process management, real estate marketing, ethics, international/intercultural communications, pricing and evaluations, product positioning and market cycles. • Certified Luxury Home Marketing Specialist• Certified Residential Specialist• Certified Negotiation Expert• Accredited Buyer’s Representative• Certified New Home Specialist• Residential Construction Certified• 5280 Magazine’s Five Star Service Award, multiple years• New agent mentor, class instructor (Equity Colorado) Brokered By: Maximum One Real Estate - Inactive (GA 2022-Present), Atlanta Fine Homes Sotheby’s International Realty (GA 2021-2022), Open Doors Panama Estates (Republic of Panama 2017-2021), Equity Colorado (CO 2013-2017), Your Castle Real Estate (CO 2012-2013) Independent/Inactive (2010-2012), Dream Homes, Inc. (2008-2010) Keller Williams (2006-2008)

Pioneered a luxury real estate firm in the Republic of Panama with national and global reach, providing world-class marketing and relocation services to international buyers and sellers. • Brand development- logos, templates, signage, digital collateral • Business administration - legal, accounting, physical office, budgeting, policies & procedures• Website design, architecture, content, SEO, Google analytics • Global market segmentation & market research• Digital storytelling- copywriting, photography, and video• Establish global marketing channels (e.g., Luxury Portfolio)• Social media management- design, content, advertising• Overcame language and cultural barriers• Collaborated with municipal leaders to solve community growth obstacles• Maintained reputation for professional excellence and ethics

Founded a boutique marketing firm specializing in services for high-volume real estate brokers including listing marketing coordination, branding, brochure design, direct mail, social media, web development, SEO copywriting, Email marketing, and photography services. With a focus on B2B and B2C business development, leveraged innovative technology, developed custom workflows, and fostered positive long-term industry relationships. • Built an extensive back-end project management database that simplified and semi-automated complex processes unique to each client• Co-authored and sold digital iPad buyer/seller presentations customized client's branding• Presented marketing and technical training to agents at real estate conferences• Partnered with a high-volume mortgage lender to provide in-house listing marketing services for referral agents, co-branding all seller communications with lender/real estate agent• Partnered with HDR photography, printing company and videographer to provide comprehensive listing package options. • Employed, trained and managed a small team of full-time specialists • Managed high-volume, time-sensitive projects with guaranteed delivery• Design and develop a Learning Management System (LMS) for a video-based online real estate education and certification company with online ad placement for additional revenue

Developed reciprocal business relationships on behalf of a real estate/ mortgage team. Created highly effective marketing campaigns to bring in new buyer/seller business.