★ Oversees marketing for commercial operations, supervising nine direct reports and a budget of $4M. Responsible for building marketing plans to be executed by regional teams.★ Leads global marketing campaigns, website development, and channel marketing to build brand strength and recognition across seven segments across the Americas with global extensions.★ As a co-leader, oversees the re-engineering of the brand strategy, ensuring consistency across messaging and tailoring strategies to address the B2B Voice of the Customer.★ Spearheaded a redesign of the website that will serve as a cornerstone of a new commitment to meeting the needs of business accounts.

Oversee the marketing strategy and budget for all lines of business within the Americas region including both commercial and consumer segments in North America and Latin America.

• Responsible for the marketing initiatives and budgets of seven hotels and indirect responsibility of 20+ hotels across the West region, exceeding revenue goals by as much as 112% in the last three years• Execute strategic marketing campaigns and tactics for these hotels inclusive of digital media, email marketing, SEO social and content strategy resulting in exceeding a revenue goal of $17M - completing 2014 and 2015 at over 111% of revenue goal• Supervise a team of four marketing professionals - with a combined team revenue goal of $36M• Managed the California destination marketing strategy - encompassing 65+ hotels, and an $85K+ marketing budget - resulting in a multi-faceted marketing plan to strategically cross-promote major California destinations. Increasing revenue YOY by as much as 22% since 2013 • Led the campaign development and execution of the SPG (Starwood Preferred Guest) Ski Resorts efforts – including promotional concepting, media planning, email marketing strategy and social media agency management generating over $1M in revenue and a 10:1 ROI in two years• Maintain strong relationships with hotel, regional and management company stakeholders, achieving top client service scores in 2014 (9.51 out of 10), 2015 (9.4 out of 10) and 2016 (9.6 out of 10)• Develop and produce presentations to ownership groups as well as host webinars to present the Field Marketing program• Received the Innovator of the Year award at the Brand Management Summit in July 2013• Starwood Incentive Trip winner in 2014 and 2015 by achieving top 10% of revenue goals in the company – also manage an employee who earned the 2015 Starwood Incentive Trip

Oversee media, campaigns and partnership strategy for the hospitality divisionDevelop, implement and execute national promotions for over 60 properties Build brand and marketing strategies for all VR hospitality brands: RockResorts, Iconic Weddings, Legendary Lodging and Grand Teton Lodge Company Cultivate over-arching hospitality media strategy for three brands while managing agency relationships and approving 13 property-specific media plans Oversee digital media strategy for SEM, online display and CRMGrow partnerships within all lines of Vail Resorts to increase exposure for lodging properties -- resulting in multi-property social media contests, hospitality presence at national ski events, cross-selling promotions with VR strategic alliance partners and multi-resort bundled packagesBudget ManagementBuild relationships with each property marketing team, revenue management team and PR team to gain buy-in and support of corporate lodging promotionsLead steering committee for rental growth within the VR property management brand -- providing strategy on media spend for vacation rental sites, SEO/SEM best practices and consistent communication to property ownersSupervise and train hospitality marketing coordinator as well as train regional and property-specific marketing teamsWrite, edit and develop presentations to present to ownership groups and executive committee

Manage client relationships and marketing activity as well as recommending media plans for assigned region of Sonic Drive-InStrategic development, budgeting and execution of local brand marketing and trade area LSM plans specific to 135 stores Build, maintain and grow relationships with over 30 franchisees and Sonic field employees Oversee and implement Co-Op and franchisee funded creative needs including Print, Outdoor and POP elementsFacilitate creative executions through concepting client needs with creative team and managing budget and timeline of production with printing companiesNegotiate and execute promotional value-added event opportunities through leveraging local TV and Radio buys increasing brand visibility and media vehicle partnershipsManage monthly broadcast traffic instructions for 20 markets as well as the roll-up and system-wide monthly traffic communication to Senior Management at Sonic Corporate for over 152 Sonic marketsUtilize sales data and media research tools to develop, recommend and present local Sonic franchisee-funded media plans Led the team in the development and strategy regarding targeting Hispanic Consumers and presenting recommendations and insights to Senior Management at Sonic Corporate

Responsible for all aspects of developing, buying and maintaining media plans for National Career Colleges in eight marketsPlanned and bought media for Corinthian and High Tech CollegesNegotiated with reps on a day-to-day basis to discuss rates, bonus and added-value to help the performance of each accountHelped to create television and newspaper concepts contributing to proposals and campaigns for current and potential clientsComposed weekly reports to track which television stations, programs and newspapers were generating leads and working effectively for clientsGenerated and distributed weekly updates for client contactsAnalyzed reports in an effort to find trends and new areas in all mediums to test in each market