Karla Araujo Macian Email and Phone Number
Experienced Marketing Manager with a demonstrated history of working in the chemicals industry. Strong marketing professional skilled in Marketing Management, Business Planning, Strategy, Innovation Management, Project Management, Consumer Products, and Market Research.I have been working in the Beauty & Personal Care market for thirty years, on both the supplier side and the finished good side of the business, both in Technical/Formulating and Marketing/Business Development areas. Most recently, I worked as the LAM Marketing Manager at Momentive for eight years, with full responsibility for creating and executing on the Latin American regional strategy. In addition to other responsibilities, I have led the team in trade show planning, management of new product development projects and I also play the critical role of ‘market expert’ with keen eye on trends, new applications and customer needs.Through my years of experience, I have developed strategic relationships with key LAM clients and distributors. I have the knowledge of customer vision and expectations, and thus able to leverage supplier ingredients to meet those needs for their brands finished formulations. I hold a Bachelor of Science in Pharmacy, a Master's in Cutaneous Biology and Cosmetology from Paris XI University, and an MBA in Marketing from ESPM. I’ve recently completed a Digital Marketing course at ESPM and currently enrolled in the Marketing and Digital Business Intelligence MBA program at FGV.I speak fluent Portuguese, English, Spanish and French.Over the years of experience, it has developed strategic relationships with LAM's main customers and distributors. Has knowledge of the customer's vision and expectations and is therefore able to leverage supplier ingredients to meet the needs of their brands' finished formulations.She lived in France for 2 and a half years, where she did a master's degree in Cutaneous Biology and Cosmetology at the University of PARIS XI. He interned at L'Oreal France for 9 months as part of his master's degree.
Greenact_Naturalcosmetics
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CeoGreenact_Naturalcosmetics Aug 2023 - Present -
Co-OwnerGreenact_Naturalcosmetics Jul 2022 - Jul 2023Distribution of natural ingredients for cosmetics, PET and dermocosmetics.Desenvolvemos formulações cosméticas inovadoras e sustentáveis. -
Latin America Marketing ManagerMomentive Jul 2014 - Feb 2022Schenectady, New York, Uso Translate global market strategies and ensure a cohesive strategy for Latin America. o General management and support of the Personal product portfolio for the Latin America region, in line with the global strategy. o Highlight and resolve regional business issues o Maintenance and establishment of new customer relationships with an emphasis on key accounts. o Coordination of activities in global accounts with application specialists and sales account managers from different regions. o To be the voice of Latin American customers. Ensuring that the needs of Latin American customers are understood by the organization. o Provide strategic information for future product developments based on customer input and market analysis. Identify opportunities and support the development or delivery of new/improved products and drive growth to meet new product introduction goals. o Maintain customer interface as needed to define industry trends and drivers that may lead to new product/program opportunities o Create compelling value propositions to drive the growth of new offerings and maximize returns for Momentive. o Management of the new product commercialization process including packaging roll out, sales tools, literature, advertisements, follow up with sales, etc. Coordination of direct sales force training and distributors. o Achieve new product sales target/metric for Latin America. o Gather competitive market intelligence, including new technologies, market trends, IP opportunities, pricing, etc. o Compiling regional trends, market sizes, market needs, etc. and analyze opportunity/risk for Momentive. o Work with Marketing Communications in establishing the plan. o Support shows/conferences, exhibitions, etc. carried out in Latin America. o Establishment of the digital marketing communication strategy and implementation. -
Application And Development EngineerMomentive Jan 2007 - Jun 2014Schenectady, New York, UsPerforms performance tests and applications with quality and safety to evaluate properties in cosmetic formulations in order to demonstrate the characteristics and benefits; o Maintains contact with all areas of the Company, especially with the marketing area and the follow-up leader in South America, externally with national and international clients, peers of the company worldwide; o Technical responsible for the presentation and development of new cosmetic technologies in customers and distributors in Latin America; o Achieves the plans established in the annual budget, in its field of activity, as established by the Company's management, as well as maintaining or increasing the existing market share; o Maintains frequent contact with his/her team, providing guidance on technical and behavioral aspects; o Identifies and presents new growth opportunities in the product line sold by the company (Cosmetics), through research, suggestions for improvement in chemical formulation, processes, seeking to increase productivity for the customer; o Provides technical support to the sales department, through technical guidance, visits to customers, commercial technical training, aiming to transmit technical knowledge that enables a better application of the product, resolution of process problems and consequently an increase in the portfolio of products to be marketed by the Company; o Research, develop and introduce new products in the cosmetics segment, as well as prospect new business opportunities in the market, aiming to increase the division's revenue; -
Field Market DeveloperGe Silicones Mar 2006 - Dec 2006Waterford, New York, UsThe description of the role's activities is the same as the Application Development Engineer described above. -
Hair Technology ManagerNatura Jan 2005 - Nov 2005São Paulo, São Paulo, Bro Development of innovative hair technologies. o Patent new technologies. o Implement new technologies together with researchers in the R&D area. o Search patents for new hair technologies -
Galenic Forms ManagerNatura Jul 1998 - Dec 2004São Paulo, São Paulo, Bro Responsible for developing new textures and technologies for skin and hair application. o Development of technologies such as nanoemulsion, multiple emulsion and microemulsion. o Development of pigment dispersion. o Stabilization of vitamin C in emulsion. -
Senior Product ResearcherNatura Jan 1992 - Jun 1998São Paulo, São Paulo, Bro Development of product lines for skin, sun protection and perfume. o Creation and development of emulsions o Participation in the product launch team together with the areas of marketing, packaging and industrial process
Karla Araujo Macian Education Details
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Fgv - Fundação Getulio VargasMarketing -
Espm Escola Superior De Propaganda E MarketingMarketing -
Paris-Sud University (Paris Xi)Emulsões -
Universidade Federal De GoiásFarmacêutica
Frequently Asked Questions about Karla Araujo Macian
What company does Karla Araujo Macian work for?
Karla Araujo Macian works for Greenact_naturalcosmetics
What is Karla Araujo Macian's role at the current company?
Karla Araujo Macian's current role is CEO & Founder | Greenact | Natural ingredients | Cosmetics | Marketing | Strategy | Innovation | Project Manager | Personal Care | Digital Marketing | R&D | Sales.
What schools did Karla Araujo Macian attend?
Karla Araujo Macian attended Fgv - Fundação Getulio Vargas, Espm Escola Superior De Propaganda E Marketing, Paris-Sud University (Paris Xi), Universidade Federal De Goiás.
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