Karla Draser Email & Phone Number

Hamburg, Hh, De

Hamburg, Deutschland

Regensburg, Bayern, Deutschland

• Project Management: Strategic planning, execution, and KPI analysis of multichannel campaigns in performance marketing, including coordination of internal and external interfaces as well as channel managers (stakeholder management).• Communication: Leading the brand communication strategy based on competitor and trend analyses, including potential analysis, conception, and implementation of target group-specific marketing measures in common media channels.• Corporate Design… Show more • Project Management: Strategic planning, execution, and KPI analysis of multichannel campaigns in performance marketing, including coordination of internal and external interfaces as well as channel managers (stakeholder management).• Communication: Leading the brand communication strategy based on competitor and trend analyses, including potential analysis, conception, and implementation of target group-specific marketing measures in common media channels.• Corporate Design and Branding: Establishing the framework conditions for the brand identity of various products including the creation of online and offline advertising materials.• Product Management: Identifying pain points and optimization potentials along the customer journey of online-based products and implementing product development measures. Show less

Regensburg, Bayern, Deutschland

• Conceptualization, coordination, and evaluation of seasonal, multi-week multichannel campaigns• Creation and editing of static and animated advertising materials (digital and print)• Supporting the marketing department in day-to-day operations, particularly in the following activities: monitoring advertising measures, sending newsletters, A/B testing, landing page optimization, booking and creating advertorials, partner acquisition

New York City Metropolitan Area

• Creation of Marketing Materials via Adobe InDesign and Adobe Photoshop • Content Management (Homepage, Social Media, Blog)• Collaborations with influencers for the promotion of new collections • Creation of Textil designs via Adobe Photoshop and Adobe Illustrator

Nice, France

• Assisting North American companies to develop business in Europe by creating tailored marketing strategies (mainly textile and consumer electronics industry)• Planning, organization and realization B2B/B2C marketing and sales actions based on market research• Increasing brand awareness by using various media outlets and marketing channels• Creating Marketing material such as banners, flyers, infographics• Establishing and maintaining customer relationships using CRM tools

Regensburg, Germany

• Organizing and scheduling team meetings• Completing administrative tasks• Supporting the communication between the Marketing & Sales teams and their clients

Regensburg, Germany

• Managing inventory and stock in the warehouse• Completing customers’ orders• Supporting further development of production processes

Master Of Arts (M.A.) - European Business, Schwerpunkt Internationales Marketing

Bachelor Of Arts (B.A.) (Double-Degree), European Business Administration

A double degree in business administration that not only deals with economic aspects but also with legal and socio-cultural aspects.

Bachelor Of Arts (B.A.) (Double-Degree), Economics

International Business Administration is a double degree programm with the objective of obtaining a German and an additional French.