Capitalizing on future Beverage and Automotive trends to help deliver a great consumer experience.

Responsible for management of growth initiatives for overall fuel product categories.Managed cross functional team to successfully integrate the mobile cardlock product service offering into the category.Increased engagement with the brand and lead generation, through collaboration with Marketing Communication team, developing sales collateral, LinkedIn postings, paid media, etc,Collaborated on building the 3 year Marketing Communications strategy.

Responsible for leading the Card Production team to deliver ~8 million Suncor proprietary credit, gift and loyalty card products.$1M savings negotiated through 3 year vendor contract renewal.Generated $200K annual saving through improved processes, production and reporting efficiencies.Committee Member planning 2-day, off site, Retail Conference in Ottawa, ON.

Audit of Retail Program resulted in addition funding of $54K annually.Integral contributed to planning the annual 2-day, off site, Associate of the Year conference in Victoria, BC.Completed ad hoc requests effectively and in a timely manner.

Developed and executed Sales Training Webinars across the Sales Organization.Managed the external Active Learner system, assisting with account renewals. Initiated process improvements for award distribution and managed change with vendor selected.Provided support to General Manager, Sales including quarterly communications and presentations.

Key contributor to the Agricultural Spray Project.Represented Petro-Canada and presented product seminars in Taiwan and China.

Leveraged customer interface to enhance sales opportunities consistently achieving $2M sales.Penetrated new markets in Spain, Venezuela and Mexico.Sold largest aquatic play pad in the company’s history and consistently sold the first newly released products including highly technical products such as water re-circulation systems.

Managed account sales for digital marketing solutions.

Developed product strategies and executed marketing collateral, including corporate communications, sales tools, and website optimization.

Exceeded margin target by $100K.

Integral contributor to European Strategic Project Team, providing analytical support and economic models.

Increased brand awareness and delivered volume/margin results through successful delivery of two product launches.Lead on creation and production of marketing collateral and “How to Sell the Brand” sales materials.

While attending Ryerson University, managed the Rotman Canadian Women Entrepreneur of the Year Award Program and was able to double the nominations received from the previous year through increased marketing initiatives.

Created business proposals, business plans, marketing strategies and feasibility studies for various companies.Completed a business plan and developed marketing literature for a local hospital.

Executed and managed the Global Securities Services (GSS) Competency Workshop Program.Organized client appreciation events.Prepared budgets.Mutual Fund licensed to sell bank products, receiving awards for top RSP and Mutual Fund sales.