Category development Director Hair Care - Walmart Team

Skin Care Market Strategy & Planning

In charge of beauty categories for Procter and Gamble. Responsible to grow sales, share, distribution and other fundamentals at Rite Aid with P&Gs brands.

Creation of marketing plans for cosmetics and skin care categories for the Latin American region. Planning, execution of Innovation Plans, Media plans, Digital Plans for Covergirl, Max Factor and Olay. Fully responsible for the sales on our top market: Mexico.  Responsible to grow the region profit and market share in the territory within Company guidelines and strategies. Develop plans for Latin America to achieve sales and develop brand equity with our Marketing Plans, achieving a growth of double digit for the region for the last fiscal year of 2013. Main focus is to grow profit. Fully responsible for achieving the sales and marketing budgets in Mexico, achieving a sellout index of 114 vs YA.  Budget preparation, follow up and adaptation to regional needs with ROI positive activities. Lead the marketing plan to launch our brands into new markets. Building the innovation pipeline for the fiscal year for each brand (Covergirl, Max Factor and Olay) with 6 launches by brand per FY. Media Planning for the three brands in the Latin America region. Development of digital plans for the three brands in the Latin America region, making Max Factor and Covergirl the #1 Brand in Facebook for Cosmetics in the region. Our fans are almost 2 million. Understanding trends and opportunities in the markets to create a strong launch plan for the 3 brands with a 360 Strategy Plan, Max Factor is the #1 brand in Colombia, Panama and Salvador, followed by the #2 which is Covergirl.

In charge of Covergirl and Max Factor cosmetics brands in Latin America, as well as Olay brand. Manage distributors for all countries with a special focus on sales, but also working with Marketing and Finance very close.

In charge of managing beauty and paper categories in the second largest retailer in Mexico (Soriana)

In charge of managing all beauty categories, as well as Baby and Health categories for HEB and smaller regional retail accounts.

Sales representative for Hair Color and Skin Care categories in Monterrey and surroundings. In charge of fundamentals, beauty counselors, stock boys.

Scholar for Marketing and Sales in Microsoft.