Marketing & PR Consultant• Development and implementation of the marketing strategy according to objectives and budget of the company.• Advice on branding, positioning, communications and other marketing issues.• Assistance to the marketing manager and directors in coming up with focused branding, positioning, and marketing tools for the new products.• Development and nurture long term relationship with in house teams and external vendors.• Analyze details of competitor offerings, including specifications, market share and pricing.• Design and coordinate staff training programs based on the new brand development needs.Sales & Training Consultant• Joint work with the marketing department to develop new sales strategies. • Conduct training sessions for new and current sales personnel and dealers.• Development of leads and researching potential and existing clients.• Training sales consultants how to make sales to potential consumers.• Use data to help customers understand how the new brand and products can help them achieve their goals.

Marketing & Sales Manager• Define and execute Marketing strategies focused on selling table and kitchen smallware, and account relationship building with hotels and restaurants (Grupo Posadas, GRT, IHG, AM Resorts, Anderson’s, etc.).• Track and measure the success of promotional programs and product launches and against sales objectives.• Analyze account requirements and develop penetration plans to increase market share.• Design of catalogs, promotions, product launches, special sales, and advertising.• Maintain and control annual budget, P&L and sales forecast.• Lead a team of 10 Sales Representatives for the execution of the sales strategy across Mexico (150 clients aprox.).• Negotiate with client and suppliers for quotes, pricing, and sales proposals.• Collaborate with the Customer Service, Logistics, Operations, to be sure products are available and shipped in a timely manner.PR Manager• Organize events and activities for commercial strategy alignment. Coordinate and assist to tradeshows, events, and more than 10 annual fairs (national and international).• Plan, execute and track all event logistics.• Sourcing of event venues to request space, verify measurements and obtain permission for use of space and/or equipment.• Negotiate sponsorship from suppliers (donations, gifts, marketing materials), stand assembly, corporate visits, etc.• Materials inventory and tracking to ensure arrival of materials and product on-time for each event. • Manage and cultivate relationship with suppliers (national and international), Buyers and Directors of hotels and restaurants.• Maintain the highest level of customer satisfaction, by general client feedback Achievements:• Negotiated the assistance of the company with “G&H100” annual convention, placing it among the most important companies in the hotel industry.• Annual gain increased by 25%• Achieved closing contract with Grupo Posadas, IHG, AM Resorts and other exclusive hotel corporates.

• Design, development and implementation of the corporate image of the company. • Partner closely with business leaders to establish the corporate identity program.• Oversee communication strategy, local community engagement, business partners to create brand awareness. • Creation and development of internal and external work regulations (identify risks, safety conditions and regulatory compliance).• Coordination of renovation and conditioning of new offices and workspaces (project management, budget control, schedule, procurement, planning and design).• Design of integrative dynamics and activities for the work team (25 collaborators).

PR & Marketing Manager• Advertising and marketing design for products for the hotel sector.• Responsible for planning, organizing, managing and coordinating events (trades, expos, conventions), in which the company participates.• Management and development of relationship with suppliers (hotel industry), national and international. • Attend promotional events to generate new sales leads for products.• Sponsorship negotiation.• Review satisfaction results to understand customers’ perspectives and use the information to drive local decisions and strategies to improve.• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.• Liaising with managerial staff about budgets, timescales and objectives.• Coordinate individual and team performance review sessions to discuss strengths and weaknesses.Achievements:• Negotiated the assistance of the company with “G&H100” annual convention, placing it among the most important companies in the hotel industry.• Achieved closing contract with IHG as exclusive supplier for their hotels (Over 50 properties).• Gained a bidding with the new Hyatt Santa Fe hotel in Mexico City, valued in $250k USD.• Gained a bidding with Viceroy Hotel in Los Cabos, BCS, valued in $100k USD.• Sales increased by 30%