My portfolio: www.karlarendon.comAs a digital content producer at NBCUniversal, I have over five years of experience in creating engaging and informative stories for various digital platforms, including websites, social media, and OTT projects. I have a BA in Journalism from the University of La Verne and multiple publications for NBCLA, NBC San Diego and NBC Boston, covering topics such as local news, culture, and lifestyle.My core competencies include content creation in the form of Instagram and TikTok videos and graphics, social media management, copyediting, feature writing and SEO. I pitch and write stories using SEO tools for more visibility, copyedit articles, meet deadlines, and adapt to the brand's voice. I also clip and post reporter's packages online with creative headlines and descriptions, and contribute to the station's OTT projects. Additionally, I create videos using Adobe Premiere Pro to post to TikTok, Instagram and YouTube Shorts. I collaborate with my team and other departments remotely and in person, and I have successfully managed the Clear the Shelters coverage on digital platforms.When I’m not working (in office or remotely), I like to bake, write Yelp reviews and hide how out of breath I am during my exercise classes.
Nbcuniversal
View- Website:
- nbcuniversal.com
- Employees:
- 297
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Digital Content ProducerNbcuniversalLos Angeles, Ca, Us
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Digital Content ProducerNbcuniversal Jul 2023 - PresentLos Angeles, California, United States-Create content daily for NBCLA.com. -Manage and post to social media platforms including Instagram, TikTok, YouTube Shorts and Threads.-Create videos using Adobe Premiere Pro, using easy-to-digest texts so our audience can understand the content. -Track article and social media post performances using analytical tools. -Oversee interns’ articles to ensure copy’s grammar, punctuation and information are accurate.-Convert reporter scripts into digital-friendly articles.-Craft language for push notifications, social media posts and photo and video captions. -
Digital Media ProducerNbcuniversal Media, Llc Feb 2020 - Oct 2023Greater San Diego Area-Pitch and write stories using SEO tools for more visibility-Copyedit articles-Meet deadlines for stories and company projects-Adapt to brand's voice during special coverage and manage select projects-Clip reporter’s packages and post them online with creative headlines and descriptions-Contribute to station’s OTT projects-Publish content to nbcsandiego.com and related social platforms-Collaborate with team and other departments remotely and in person-Project manage Clear the Shelters coverage on digital platforms
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Web ProducerNbcuniversal Media, Llc Jun 2018 - Jan 2020Greater Boston Area-Write compelling feature stories and breaking news articles for our digital platforms. -Send push alerts when appropriate. -Pitch ideas for enterprise articles. -Make editorial judgments on our coverage. -Edit teammates' stories on a daily basis.
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Digital News ProducerNbcuniversal Media, Llc Jul 2017 - May 2018Greater Los Angeles AreaCover breaking news in a fast-paced environment. Use editorial judgement to select coverage and social media posts as the only overnight digital producer for the team. Convert news scripts into online-friendly articles with a digital-first mindset. Engage with audience on various social media platforms. Write articles and make photo galleries.
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Content WriterWebsite Management Systems May 2017 - Jun 2017Las Vegas, Nevada AreaResearch best SEO practices to make clients' websites more visible. Select key terms that would make their websites reach a wide audience. Write content for clients' websites. Meet strict word counts under tight deadlines.
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PublicistKnowledge Society Feb 2017 - Apr 2017West HollywoodWrite and prepare email newsletters to send to subscribers. Review stats and revenue made from emails. Compare email retention to previous newsletters. Strategize and organize a calendar of emails to send. Update tailopez.com's weekly blog and Book Of The Day blog.
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Digital News Intern, Nbc Los AngelesNbcuniversal Media, Llc Sep 2016 - Dec 2016Universal CityPublish stories for NBCLA's website. Convert news scripts into digital-friendly articles. Interview sources and fact check information. Create galleries using compelling photographs. Prepare Tweets and Instagram posts. Pitch stories.
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Editor In ChiefCampus Times Feb 2016 - May 2016University Of La VerneLead coverage and manage a staff of 14 writers for the University of La Verne's award-winning newspaper. Create weekly budgets and use editorial judgement to design the front page using QuarkXPress. Pitch stories, conduct interviews in person and via phone and write articles. Copyedit staff's stories.
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InternPasadena Weekly Jul 2013 - Aug 2013PasadenaCopyedit articles to prepare them for publication. Pitch stories for the paper. Conduct thoughtful interviews with subjects of interests. Fact check information from sources. Cover a 10-hour trial about the "Foxy 6" vs. the Pasadena Police Department.
Karla Rendon Education Details
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Journalism
Frequently Asked Questions about Karla Rendon
What company does Karla Rendon work for?
Karla Rendon works for Nbcuniversal
What is Karla Rendon's role at the current company?
Karla Rendon's current role is Digital Content Producer.
What schools did Karla Rendon attend?
Karla Rendon attended University Of La Verne.
Who are Karla Rendon's colleagues?
Karla Rendon's colleagues are Teruhito Shiraishi, Chee Yong Lee, Alexander Ziccardi, Chuck Todd, Nicole Reeves, Magnus Sundberg, Anthony Fabrizio.
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