Responsável pela implementação do Meeting Shops, primeiro Lifestyle Mall de Belo Horizonte, vocacionado para o segmento premium do varejo e serviços. Planejamento estratégico do mix de marcas, negociações comerciais, gestão operacional e condominial. Desenvolvimento de guides de marca e VM, campanhas de comunicação e PR, ações de relacionamento com lojistas e clientes.

Responsible for regionalization and implementation of brand campaigns and marketing activations, that successfully reach and engage customers. Launch and sustain products through an integrated marketing communication (IMC). Management of the national advertising agency. (media and creative) Develop, plan and implement retail campaigns and assets, to enhance brand awareness, strength consideration, optimize investments and promote sales. Supporting the dealer network, and internal departments such as sales, corporate sales, after sales, financial service and partners. Evaluate market studies results and tendencies, to propose measures to improve brand health, leading the action plan thru a cross-functional team and advertising agency. Responsible for elaboration and control of marketing and communication budget in Brazil, delivering monthly forecasts.

Launched in Brazil and Latin America the branded goods line for Jaguar Land Rover. Elaboration of market studies, price strategy, IMC, budget and sales forecast reviews. Coordination of a cross-functional work team for the region, supporting the importers countries, national dealer network and internal departments. Deliver regular reviews and business KPIs to region president and global UK team.Responsible for coordinating and implementing unique launch events such as Casa Jaguar XE, Range Rover Evoque Party, Jaguar F-Pace House, SP Motoshow, London Calling Store, New Land Rover Discovery Expedition, Range Rover Velar, always in line with nameplate strategy and sales target.Developed and implemented strategic partnerships and sponsorship programs focusing on: brand association, data capture, generating content and experiences, exploring product placement opportunity and maximizing brand exposure.

Developed and executed communication and marketing strategies for brand and product launches such as Carolina Herrera, Mr Cat, Letícia Birkheuer Eyewear. Responsible for concept, planning and executive production of corporate and social events in partnership with designers and scenographers.

Luxury fragrances national management for Clarins Group brands: Azzaro, Thierry Mugler, Swarovski and Porsche Design. Responsible for the strategic planning of each brand, media and business plans, products portfolio definition and introduction to the Brazilian market. Development of trade and merchandising actions in online and offline retail.

Coordinated Chanel Fragrances and Cosmetics in Brazil. Regionalized and executed marketing strategies and implemented full advertising communication, ATL and BTL. Managed the point of sales expansion and approval of exhibition areas. Delivered of monthly sales reports sell in and sell out, with direct reporting to the brand.

Managed and monitored marketing demands, advertising tools and launch of new products, considering the cultural diversities of 18 countries of the Middle East and Africa, for the brands: Bogart, Ted Lapidus, Bugatti, Chevignon, Façonnable and Naf Naf.Marketing budget and sales forecast follow up, managing product portfolio, negotiating and processing orders in coordination with the industry warehouse, logistics and accounting departments.