Karla Williams Email & Phone Number

New York, Ny, Us

Mt Horeb, Wi, Us

Unlocking Human Potential — A personalized solution for your mind, body, soul.Their team of performance and well-being experts guide design a tailored program to help you master stress and reach a new level of fulfilment and performance.Spend less time optimising and more time living.

London, Gb

Columbus, Ohio, Us

As Vice President of Digital Commerce, I was promoted to oversee ~$1B in annual sales across Bras, Panties, Sleepwear, Lingerie, Apparel, Swim, and 3rd Party Brands. I focused on driving and improving the digital shopping experience across merchandising, marketing, site content, and shopper preferences to drive lasting brand loyalty. I developed and executed seasonal selling strategies, including home and category page plans and site navigation. I also presented “insights into actions” weekly selling results and seasonal hindsight presentations to the CEO and Leadership team. I led 25 digital commerce team members including support based in Bangalore, India.➟ Drove Personalization and AI/machine learning initiatives, including standing up new personalization and algorithm strategy with a new vendor. ➟ Oversaw test & learn strategy for enhanced Site Content personalization through multivariate AI/Machine Learning optimization.➟ Directed implementation of Product Recommendations at all funnel levels (home page, category pages, product pages, cart).

Columbus, Ohio, Us

As Associate Vice President, Digital Commerce Services, I served as business lead to drive Personalization initiatives, AB testing, onsite search, and site governance efforts. I managed the Site Operations, Digital Asset Management (DAM), Site Standards & Governance, and Product Photography Studio teams.➟ Oversaw 24/7 operations and owned triaging ticket system, providing uninterrupted coverage via Bangalore-based team.➟ Led new Domestic Order Management system day-to-day operations and go-live activities including UAT.➟ Conducted in-depth audit of onsite search and rolled out best practices optimization playbook to Digital Merchandisers.

New York, New York, Us

During my time as Hudson’s Bay Company's Senior Director-Digital Merchandising, I led a portion of Digital Operations in the US and Canada with a team of 45 people. I managed the Digital Merchandising CoE team across Saks Fifth Avenue, Saks Off 5th, Gilt, Lord & Taylor, and Hudson's Bay. ➟ Rolled out Trendalytics market intelligence reporting and actions, delivering annual ROI after the 1st 6 months.➟ Created a Digital Merchandising playbook, setting the framework for industry best-in-class practices.➟ Led the team through migration to common platform systems for Saks Off 5th, Lord and Taylor, and The Bay.

Casellina Di Scandicci, Florence, It

In this Director Digital Commerce role for Gucci, I led the Digital Merchandising, Content Management, and Omni-channel, and Digital Operations teams for gucci.com across the US and Canada. I owned specific portions of the P&L, including Omni-channel revenue and expenses, Ecommerce packaging, stationery, shipping expenses, and the Ecommerce department's travel budget.➟ Program managed for Omni-channel iPad “Buy Online in Stores” strategy, rolled out to 35 stores within 2 months. ➟ Directed the 360-degree strategy for Gucci's 1st launch of cosmetics, from the digital brand positioning to the packaging strategy, resulting in a double-digit increase to budget.

Columbus, Ohio, Us

As Director Digital Merchandising, I served as merchandising leader for victoriassecret.com with a team of 13 people and presented conclusions to the CEO and leadership team on a weekly and seasonal basis.➟ Managed clothing, shoes, & accessories businesses which accounted for 35% of sales.➟ Selected as subject matter expert for platform/content management transition to state-of-the-art technology. Participated in over 100 hours of detailed Digital Merchandising technology requirements meetings and quality assurance testing.

Columbus, Ohio, Us

Columbus, Ohio, Us

Columbus, Ohio, Us

Columbus, Ohio, Us