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As Vice President of Digital Commerce, I was promoted to oversee ~$1B in annual sales across Bras, Panties, Sleepwear, Lingerie, Apparel, Swim, and 3rd Party Brands. I focused on driving and improving the digital shopping experience across merchandising, marketing, site content, and shopper preferences to drive lasting brand loyalty. I developed and executed seasonal selling strategies, including home and category page plans and site navigation. I also presented “insights into actions” weekly selling results and seasonal hindsight presentations to the CEO and Leadership team. I led 25 digital commerce team members including support based in Bangalore, India.➟ Drove Personalization and AI/machine learning initiatives, including standing up new personalization and algorithm strategy with a new vendor. ➟ Oversaw test & learn strategy for enhanced Site Content personalization through multivariate AI/Machine Learning optimization.➟ Directed implementation of Product Recommendations at all funnel levels (home page, category pages, product pages, cart).

As Associate Vice President, Digital Commerce Services, I served as business lead to drive Personalization initiatives, AB testing, onsite search, and site governance efforts. I managed the Site Operations, Digital Asset Management (DAM), Site Standards & Governance, and Product Photography Studio teams.➟ Oversaw 24/7 operations and owned triaging ticket system, providing uninterrupted coverage via Bangalore-based team.➟ Led new Domestic Order Management system day-to-day operations and go-live activities including UAT.➟ Conducted in-depth audit of onsite search and rolled out best practices optimization playbook to Digital Merchandisers.

During my time as Hudson’s Bay Company's Senior Director-Digital Merchandising, I led a portion of Digital Operations in the US and Canada with a team of 45 people. I managed the Digital Merchandising CoE team across Saks Fifth Avenue, Saks Off 5th, Gilt, Lord & Taylor, and Hudson's Bay. ➟ Rolled out Trendalytics market intelligence reporting and actions, delivering annual ROI after the 1st 6 months.➟ Created a Digital Merchandising playbook, setting the framework for industry best-in-class practices.➟ Led the team through migration to common platform systems for Saks Off 5th, Lord and Taylor, and The Bay.

In this Director Digital Commerce role for Gucci, I led the Digital Merchandising, Content Management, and Omni-channel, and Digital Operations teams for gucci.com across the US and Canada. I owned specific portions of the P&L, including Omni-channel revenue and expenses, Ecommerce packaging, stationery, shipping expenses, and the Ecommerce department's travel budget.➟ Program managed for Omni-channel iPad “Buy Online in Stores” strategy, rolled out to 35 stores within 2 months. ➟ Directed the 360-degree strategy for Gucci's 1st launch of cosmetics, from the digital brand positioning to the packaging strategy, resulting in a double-digit increase to budget.

As Director Digital Merchandising, I served as merchandising leader for victoriassecret.com with a team of 13 people and presented conclusions to the CEO and leadership team on a weekly and seasonal basis.➟ Managed clothing, shoes, & accessories businesses which accounted for 35% of sales.➟ Selected as subject matter expert for platform/content management transition to state-of-the-art technology. Participated in over 100 hours of detailed Digital Merchandising technology requirements meetings and quality assurance testing.