• Specialize in major gifts, grants, annual appeals, planned giving, and capital campaigns to drive fundraising efforts.• Lead strategic plans, board management, board recruiting, accounting systems, and organizational polocies and procedures to ensure efficient operations.• Specialize in Salesforce CRM design and migration, integrating external apps for optimum data integrity.

Originally hired as Chief Development Officer for the Graduate School of Applied and Professional Psychology, promoted to lead Rutgers University's international development and engagement efforts with alumni around the world with a specific focus on Western Europe, Hong Kong, and Singapore. Key duties include in depth analysis to determine key markets, building infrastructure to navigate foreign philanthropic laws and cross border giving, and working with high capacity individuals to build support for the University.

As chief development officer, established a diverse and comprehensive fund development function, exceeding revenue goals and eliminating need to draw down reserves. Achieved an 83% success rate on direct solicitations; increased event sponsorships 175%; increased grants by 77%. Acted as a key member of the Strategic Planning Committee, setting long term Development and Outreach goals. Directed all Marketing/PR activities, aligning communication strategies with Development & Program strategic initiatives. Headed Major Giving efforts, working closely with Board Trustees to leverage relationships and cultivate donors. Implemented major database conversion to integrate donor, volunteer, & program data in one Salesforce platform, resulting in comprehensive views of donors, pipelines, & predicted cash flows.

Led all marketing and communication efforts for all-girls boarding school, effectively communicating the mission of the school to prospective students, parents, alumnae, consultants, and other constituents. Continuously analyzed & adjusted multichannel marketing activities based on performance vs. goal. Successful migration of multiple contact databases to one Blackbaud CRM platform. Redesigned all prospect collateral including hands-on graphic design & copywriting. Designed & published all Development materials including alumnae magazine & Annual Report. Achieved complete website redesign, SEO, & Adwords in addition to development of branding guidelines & messaging framework for both style & content. Maintained all social media including Facebook, LinkedIn, Twitter, & YouTube.

Built successful Outside Sales and Marketing team from bottom up, successfully increasing sales 200%, resulting in first year sales of over $13M. Demonstrated success in preparing RFP responses, resulting in largest sale in SFN history ~$10M. Developed new prospecting program resulting in 500% increase of leads for potential customers. Launched Salesforce.com to manage pipeline, sales team activity, & cross functional activity. Designed & authored new customer sales collateral including proposals, presentations, & contracts. Partnered with external marketing agencies to rebrand logo, website, & all customer collateral. Authored and edited copy for website, social media, articles, one-sheets, & brochures.

VP Inside Sales, Service, & Marketing• Managed $7.5M department of 13 sales managers, marketing staff, & service technicians• Conducted segment specific market research to identify brand perception; analyzed results to fine tune strategy• Partnered with external marketing agency to strategically target potential customers & new industry• Implemented prospecting program, increasing machine upgrade revenues by 25%• Developed sales collateral, ads, banners, e-blast, direct mail, trade show materials, & all managed web content Regional Sales & Project Manager• Increased yearly sales in a saturated market by 50%• Project management for all Outside Machine Sales Inside Sales & Marketing Manager• Spearheaded marketing plan penetrating food industry • Amplified sales 108% through competitive upgrade pricing, advertising strategies, and discount programs• Integrated new product line & amplified sales 24% by successfully deploying existing marketing strategies• Marketing strategies adopted by worldwide headquarters