Karla Attanasio, Mba Email & Phone Number

Knoxville, TN, US

Knoxville, TN

• Private-equity-backed, world leader of innovative pet productsSet the new strategic brand vision and craft global brand strategies to drive awareness, engagement, and loyalty across all markets. Collaborate closely.
• Crafted and executed a transformative brand equity strategy, leading to a global rebrand with new purpose, positioning, voice, packaging, merchandising, collateral, & omni-channel assets, resulting in +9% revenue lift
• Pioneered the visionary “Fields of Joy” initiative, redefining pet happiness through a groundbreaking partnership with our local professional soccer club and an immersive, pop-up dog park, resulting in 1.6 billion+.

Atlanta, GA

• Private-equity-backed start-up that manufactures healthy living home and auto fragrance productsDevelop and launch a proprietary, category-disrupting product line across all aspects ofproduct, channel and marketing.
• Spearheaded strategic presentations to major retail buyers, successfully securing distribution & prime shelf space in Walmart, Target, Dollar General, AutoZone & Kroger, resulting in 52,000+ new doors and +38% revenue.
• Reimagined seasonal brand by creating new visual identity across all consumer touchpoints and strategically overhauling the media plan, resulting in 12 billion+ impressions and 44% increase in sell through rate

Racine, WI

• Family-owned, privately held, multinational manufacturer of household consumer productsManage $840M Glade® business with a marketing budget exceeding $115M. Lead team to drive base business growth, introduce new.
• Repositioned the brand globally by linking scent to emotions through an evolved visual brand identity & integrated marketing campaign spanning TV, print, digital, promotions & in-store displays, delivering +6% revenue.
• Launched a revolutionary innovation, expanding the brand footprint into a rapidly growing air care segment, adding $48 million+ in revenue while contributing a 17% profitability increase
• Pioneered the groundbreaking pop-up boutique to captivate millennials and drive brand reappraisal, drawing in over 15,000+ visitors and resulting in 620 million+ media impressions

Racine, WI

• Lead corporate sustainability efforts, reporting to COO. Identify, develop, and evaluate marketing initiatives to improve reputational measures and the environmental profile of our product portfolio while reducing.
• Forged a dynamic partnership with RecycleBank to create a groundbreaking program incentivizing eco-friendly actions among consumers, resulting in the collection of 170 million+ pounds of recycled material
• Championed transformative marketing initiatives focused on waste reduction, environmental enhancement, and carbon footprint reduction, resulting in +5 point increase in reputational measures

Rolle, Switzerland

• Manage $650M Glade®/Brise® business, spanning 26 countries with a marketing budget exceeding $50+ million. Develop and execute marketing strategies aligned with the Global Brand objectives to drive revenue and share.
• Engineered a remarkable turnaround in the largest air care segment with the strategic launch of an innovative electric air freshener with superior value and design, reversing share declines and delivering $21 million+.
• Anticipated and outpaced competition with a premium aerosol launch, delivering $16 million+ incremental revenue

Racine, WI

• Develop and execute overall brand vision and strategies to drive growth by increasing awareness and household penetration. Lead innovation and creative teams to develop breakthrough products and compelling marketing.
• Pioneered the market with a revolutionary personal repellent mosquito device offering unparalleled protection without skin application, achieving $27+ million in revenue year 1
• Orchestrated a dynamic, integrated marketing campaign for Smooth & Dry product launch, surpassing sales targets by 100% and propelling it to the top spot as the leading personal repellent in year 2

Racine, Wisconsin

• Develop and execute brand strategies to strengthen Ziploc's position in the market and drive consumer engagement and loyalty. Lead cross-functional teams to develop and launch new products, execute marketing campaigns.
• Revolutionized storage and freezer bags with the introduction of Double Zipper technology, elevating the seal quality and ease of closure, resulting in record sales of $514+ million in revenue year 1
• Negotiated an exclusive partnership with Costco, unlocking a $340 million in revenue stream over 3 years

Racine, WI

• Create and execute the marketing strategy for the PlugIns Scented Oil launch, keeping a pulse on competitive intelligence while monitoring in-market performance and identifying additional opportunities for growth. Lead.
• Delivered the most successful year-one launch in company history, generating over $130 million in revenue and gaining first-mover advantage.

Master Of Business Administration - Mba, Marketing And Finance

Bachelor Of Arts - Ba, Economics