Karla Attanasio, Mba work email
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VP Marketing with 15+ years of experience in brand vision, strategy, product innovation, insights, omnichannel communication, go-to-market activation, media, PR, P&L management, and talent development. Expert global marketing leader specializing in launching disruptive innovation, crafting brand strategies and driving transformative growth worldwide.VP Marketing l Brand Management and Product InnovationEmail: karla.attanasio@gmail.comSeasoned marketing executive with a stellar track record of crafting disruptive, integrated marketing strategies within private-equity-backed ventures and multinational corporations. Brand architect of cohesive, disruptive, integrated marketing strategies and insight-driven, disruptive product innovations designed to exceed revenue goals and elevate brand equity across diverse categories and markets worldwide.Dynamic, collaborative, business leader with a unique blend of creativity, analytical acumen, and adaptability to effectively lead cross-functional teams and strategically influence the broader organization. Transformative leadership style attracts, develops and retains high-performance marketing talent while delivering on brand aspirations and business objectives.CORE COMPETENCIES:• Global Brand Strategy• Long-Range Strategic Planning• Insight-Driven Innovation• Go-To-Market Activation• Experiential Marketing• Omnichannel Brand Communication• Cross-Functional Leadership• Talent Development• P&L ManagementACCOMPLISHMENTS:• Crafted and executed a transformative brand equity strategy, leading to a global rebrand with new purpose, positioning, voice, packaging, merchandising, collateral, & omni-channel assets, resulting in +9% revenue lift• Spearheaded strategic presentations to major retail buyers, successfully securing distribution & prime shelf space in Walmart, Target, Dollar General, AutoZone & Kroger, resulting in 52,000+ new doors and +38% revenue growth• Repositioned mature brand globally through an evolved visual brand identity & integrated marketing campaign spanning TV, print, digital, promotions & in-store displays, delivering +6% revenue increaseContact me at karla.attanasio@gmail.com
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Head Of MarketingCellular SalesKnoxville, Tn, Us
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Global Marketing DirectorPetsafe Brands 2019 - PresentKnoxville, TnPrivate-equity-backed, world leader of innovative pet productsSet the new strategic brand vision and craft global brand strategies to drive awareness, engagement, and loyalty across all markets. Collaborate closely with cross-functional teams to ensure alignment with business objectives, and oversee the implementation of brand initiatives to ensure consistency and effectiveness throughout all consumer touchpoints worldwide.KEY ACCOMPLISHMENTS:• Crafted and executed a transformative brand equity strategy, leading to a global rebrand with new purpose, positioning, voice, packaging, merchandising, collateral, & omni-channel assets, resulting in +9% revenue lift• Pioneered the visionary “Fields of Joy” initiative, redefining pet happiness through a groundbreaking partnership with our local professional soccer club and an immersive, pop-up dog park, resulting in 1.6 billion+ media impressions -
Vp MarketingEnviroscent, Inc. 2016 - 2018Atlanta, GaPrivate-equity-backed start-up that manufactures healthy living home and auto fragrance productsDevelop and launch a proprietary, category-disrupting product line across all aspects ofproduct, channel and marketing mix, driving consumer acceptance and adoption of new form factors. Identify the strategy and implement the tactics to grow awareness and drive household penetration of an existing, seasonal brand.KEY ACCOMPLISHMENTS:• Spearheaded strategic presentations to major retail buyers, successfully securing distribution & prime shelf space in Walmart, Target, Dollar General, AutoZone & Kroger, resulting in 52,000+ new doors and +38% revenue growth• Reimagined seasonal brand by creating new visual identity across all consumer touchpoints and strategically overhauling the media plan, resulting in 12 billion+ impressions and 44% increase in sell through rate -
Sr Marketing Director, Glade®Sc Johnson 2013 - 2015Racine, WiFamily-owned, privately held, multinational manufacturer of household consumer productsManage $840M Glade® business with a marketing budget exceeding $115M. Lead team to drive base business growth, introduce new innovation, improve profitability, and reposition the brand to appeal to a younger audience.KEY ACCOMPLISHMENTS:• Repositioned the brand globally by linking scent to emotions through an evolved visual brand identity & integrated marketing campaign spanning TV, print, digital, promotions & in-store displays, delivering +6% revenue increase• Launched a revolutionary innovation, expanding the brand footprint into a rapidly growing air care segment, adding $48 million+ in revenue while contributing a 17% profitability increase• Pioneered the groundbreaking pop-up boutique to captivate millennials and drive brand reappraisal, drawing in over 15,000+ visitors and resulting in 620 million+ media impressions -
Sr Marketing Director, SustainabilitySc Johnson 2012 - 2013Racine, WiLead corporate sustainability efforts, reporting to COO. Identify, develop, and evaluate marketing initiatives to improve reputational measures and the environmental profile of our product portfolio while reducing waste and our carbon footprint.KEY ACCOMPLISHMENTS:• Forged a dynamic partnership with RecycleBank to create a groundbreaking program incentivizing eco-friendly actions among consumers, resulting in the collection of 170 million+ pounds of recycled material • Championed transformative marketing initiatives focused on waste reduction, environmental enhancement, and carbon footprint reduction, resulting in +5 point increase in reputational measures
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Marketing Director, Glade® EuropeSc Johnson 2009 - 2012Rolle, SwitzerlandManage $650M Glade®/Brise® business, spanning 26 countries with a marketing budget exceeding $50+ million. Develop and execute marketing strategies aligned with the Global Brand objectives to drive revenue and share growth.KEY ACCOMPLISHMENTS:• Engineered a remarkable turnaround in the largest air care segment with the strategic launch of an innovative electric air freshener with superior value and design, reversing share declines and delivering $21 million+ in revenue • Anticipated and outpaced competition with a premium aerosol launch, delivering $16 million+ incremental revenue
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Category Manager, Raid® / Off!®Sc Johnson 2006 - 2009Racine, WiDevelop and execute overall brand vision and strategies to drive growth by increasing awareness and household penetration. Lead innovation and creative teams to develop breakthrough products and compelling marketing campaigns that resonate with consumers and drive business results. KEY ACCOMPLISHMENTS:• Pioneered the market with a revolutionary personal repellent mosquito device offering unparalleled protection without skin application, achieving $27+ million in revenue year 1• Orchestrated a dynamic, integrated marketing campaign for Smooth & Dry product launch, surpassing sales targets by 100% and propelling it to the top spot as the leading personal repellent in year 2
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Sr. Brand/Brand Manager, Ziploc®Sc Johnson 2002 - 2006Racine, WisconsinDevelop and execute brand strategies to strengthen Ziploc's position in the market and drive consumer engagement and loyalty. Lead cross-functional teams to develop and launch new products, execute marketing campaigns, and drive brand initiatives that resonate with consumers and drive business results. KEY ACCOMPLISHMENTS:• Revolutionized storage and freezer bags with the introduction of Double Zipper technology, elevating the seal quality and ease of closure, resulting in record sales of $514+ million in revenue year 1• Negotiated an exclusive partnership with Costco, unlocking a $340 million in revenue stream over 3 years
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Associate / Assistant Brand Manager, Glade®Sc Johnson 1999 - 2002Racine, WiCreate and execute the marketing strategy for the PlugIns Scented Oil launch, keeping a pulse on competitive intelligence while monitoring in-market performance and identifying additional opportunities for growth. Lead the external agency to develop compelling creative to drive awareness and trial.KEY ACCOMPLISHMENTS:• Delivered the most successful year-one launch in company history, generating over $130 million in revenue and gaining first-mover advantage.
Karla Attanasio, Mba Skills
Karla Attanasio, Mba Education Details
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Marketing And Finance -
Economics
Frequently Asked Questions about Karla Attanasio, Mba
What company does Karla Attanasio, Mba work for?
Karla Attanasio, Mba works for Cellular Sales
What is Karla Attanasio, Mba's role at the current company?
Karla Attanasio, Mba's current role is Head of Marketing.
What is Karla Attanasio, Mba's email address?
Karla Attanasio, Mba's email address is kj****@****scj.com
What is Karla Attanasio, Mba's direct phone number?
Karla Attanasio, Mba's direct phone number is +133121*****
What schools did Karla Attanasio, Mba attend?
Karla Attanasio, Mba attended Vanderbilt University - Owen Graduate School Of Management, University Of Chicago.
What skills is Karla Attanasio, Mba known for?
Karla Attanasio, Mba has skills like Brand Management, Marketing Strategy, Strategy, Customer Insight, Market Planning, Shopper Marketing, Cross Functional Team Leadership, Competitive Analysis, Brand Equity, Fmcg, Marketing, Product Innovation.
Who are Karla Attanasio, Mba's colleagues?
Karla Attanasio, Mba's colleagues are Bryan Clodfelter, Anthony George, Bailey Roby, Elena Tubig, Ronnie Sylvester, Chris Winn, Ryan Kirby.
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