Karla Sofia, is a UX Designer/Researcher with a background in industrial design. Karla is passionate about life and enthusiastic about recognizing and questioning all the design that surrounds us. Her primary design drivers are Service Design, User Research and Product Design.She usually collaborates in interdisciplinary environments and is fascinated by understanding complex situations to generate transcendental and beneficial solutions for both people and organizations. She has experience on research, evaluating user experiences in online and offline services, product and graphic design, strategic design across different industries such as product, e-commerce, retail, health and public services, and consumer goods and services. She works to make life better through design, technology and art.