Karla Brawn Email & Phone Number

Mexico City, Mexico

México

México

-Developed the communication strategy [website, social media, sales materials, etc.] and increased the company visibility in the entertainment industry-Established and maintained a strong presence in the industry through events [international film festivals and local premieres] resulting in new clients and media impact-Content marketing and.

México

Shaping the Fitness & Wellness Industry in LATAM.-Lead Generation Strategy [Paid & Growth Marketing]-Content Marketing [Social Media, Webinars, Podcast, Blog]-CRM Manager [Hubspot]-Communication Strategy [Entire funnel: marketing, sales and customer success]-Revenue Share Partnerships / New Business Development-PR & Communities Management [Events, clients.

Mexico City, Mexico

All-in-one platform for mexican female micro entrepreneurs.-Brand Positioning-Alliances & Partnerships-Content Marketing-PR Strategy [Events, Media & Influencer Marketing]-Agencies management

México

[Side business]Sweat | Connect | SmileTraining method which combines Functional + Barre + Pilates + Mindfulness through virtual and physical classes an experiences.https://www.kismethod.info

México

• Marketing Manager for Abercrombie & Fitch, Hollister, Rapsodia and Chaps.
• Management of a team (3 people, a senior executive, a junior and a trainee).
• Communication strategy 360 (In store MKT, Off & Online media, PR and internal communication).
• Development of the marketing plans and budget management.
• Events planning and execution.
• Choose agencies and partners.Main achievements:

Guillermo González Camarena #999 Santa Fé

• Creator of The Basement, a dance-fit studio in Santa Fé.
• Marketing Activities Responsible. Advertising strategy (on and offline), Customer service (attraction and retention of new clients) and carry out the digital area: implementation of digital tools to measure KPIs.
• Grew an enterprise from 3 to 17 people in 2 years.
• Almost 200 students in the first two years.

• Create strategies to grow digital audiences for web and social media of the fashion and luxury brands of the group (ELLE México, Quién, InStyle and Chilango)
• Implementation of the most advanced digital tools for social media.
• Creation and supervision of digital advertising campaigns. Main achievements:
• Launch of the sites www.elle.mx, www.instyle.mx.
• Creation of an integration and sales method for the whole social media group accounts (17 brands).

Constituyentes #956 Col. Lomas Altas Del. Miguel Hidalgo

• Marketing research to get to know perfectly the audience and points of contact with the consumer.
• Communication strategies for the reader.
• Partnership agreements for promotion and subscriptions sale.
• Implementation of digital promotion strategies based on the information generated by CRM and E-Business.
• Commercial plans to support sales team.Main achievements:
• First alliance to sell digital subscriptions outside of Mexico (Argentina and Peru)

Grupo Expansion

• Brand communication aligned in all areas
• Campaign coordination
• Relationship with media
• Event coordination
• Budget controlMain achievements:
• Coordination of Elle México Diseña 2011 (Veracruz), 2012 (Acapulco) and 2013 (Acapulco) Each edition is a trip for 200 ppl, coordination of the production of live events along with television production).

Lic., Marketing

Diplomado, Mercadotecnia Interactiva Y Digital