Karla Brawn Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

México

México

-Developed the communication strategy [website, social media, sales materials, etc.] and increased the company visibility in the entertainment industry-Established and maintained a strong presence in the industry through events [international film festivals and local premieres] resulting in new clients and media impact-Content marketing and cross-promotional initiatives-Analyzed market trends and identified potential new business opportunities, resulting in the successful launch of… Show more -Developed the communication strategy [website, social media, sales materials, etc.] and increased the company visibility in the entertainment industry-Established and maintained a strong presence in the industry through events [international film festivals and local premieres] resulting in new clients and media impact-Content marketing and cross-promotional initiatives-Analyzed market trends and identified potential new business opportunities, resulting in the successful launch of new markets [such as a new language dubbing service, podcasts and audio ads]-Identified and pursued new business opportunities that resulted in the acquisition of three new accounts Show less

México

Shaping the Fitness & Wellness Industry in LATAM.-Lead Generation Strategy [Paid & Growth Marketing]-Content Marketing [Social Media, Webinars, Podcast, Blog]-CRM Manager [Hubspot]-Communication Strategy [Entire funnel: marketing, sales and customer success]-Revenue Share Partnerships / New Business Development-PR & Communities Management [Events, clients community management and niche communities creation]-Team Management

Mexico City, Mexico

All-in-one platform for mexican female micro entrepreneurs.-Brand Positioning-Alliances & Partnerships-Content Marketing-PR Strategy [Events, Media & Influencer Marketing]-Agencies management

México

[Side business]Sweat | Connect | SmileTraining method which combines Functional + Barre + Pilates + Mindfulness through virtual and physical classes an experiences.https://www.kismethod.info

México

• Marketing Manager for Abercrombie & Fitch, Hollister, Rapsodia and Chaps.• Management of a team (3 people, a senior executive, a junior and a trainee).• Communication strategy 360 (In store MKT, Off & Online media, PR and internal communication).• Development of the marketing plans and budget management.• Events planning and execution.• Choose agencies and partners.Main achievements:• First time for an OOH campaign for A&F and Hollister since the brands are in… Show more • Marketing Manager for Abercrombie & Fitch, Hollister, Rapsodia and Chaps.• Management of a team (3 people, a senior executive, a junior and a trainee).• Communication strategy 360 (In store MKT, Off & Online media, PR and internal communication).• Development of the marketing plans and budget management.• Events planning and execution.• Choose agencies and partners.Main achievements:• First time for an OOH campaign for A&F and Hollister since the brands are in Mexico.• Got the Instagram account for A&F, becoming the 2nd country to have an authorized account.• First time of a local campaign for Mexico from the headquarters in Argentina. Show less

Guillermo González Camarena #999 Santa Fé

• Creator of The Basement, a dance-fit studio in Santa Fé. • Marketing Activities Responsible. Advertising strategy (on and offline), Customer service (attraction and retention of new clients) and carry out the digital area: implementation of digital tools to measure KPIs, update and improve our website and social media execution.Main achievements:• Grew an enterprise from 3 to 17 people in 2 years.• Almost 200 students in the first two years.

• Create strategies to grow digital audiences for web and social media of the fashion and luxury brands of the group (ELLE México, Quién, InStyle and Chilango)• Implementation of the most advanced digital tools for social media. • Creation and supervision of digital advertising campaigns. Main achievements:• Launch of the sites www.elle.mx, www.instyle.mx.• Creation of an integration and sales method for the whole social media group accounts (17 brands).

Constituyentes #956 Col. Lomas Altas Del. Miguel Hidalgo

• Marketing research to get to know perfectly the audience and points of contact with the consumer.• Communication strategies for the reader.• Partnership agreements for promotion and subscriptions sale.• Implementation of digital promotion strategies based on the information generated by CRM and E-Business.• Commercial plans to support sales team.Main achievements:• First alliance to sell digital subscriptions outside of Mexico (Argentina and Peru)• Construction… Show more • Marketing research to get to know perfectly the audience and points of contact with the consumer.• Communication strategies for the reader.• Partnership agreements for promotion and subscriptions sale.• Implementation of digital promotion strategies based on the information generated by CRM and E-Business.• Commercial plans to support sales team.Main achievements:• First alliance to sell digital subscriptions outside of Mexico (Argentina and Peru)• Construction of the Brand Equity.• Implementation of an ambassador's plan "Club Elle". Show less

Grupo Expansion

• Brand communication aligned in all areas• Campaign coordination• Relationship with media• Event coordination• Budget controlMain achievements:• Coordination of Elle México Diseña 2011 (Veracruz), 2012 (Acapulco) and 2013 (Acapulco) Each edition is a trip for 200 ppl, coordination of the production of live events along with television production).• Increase in EMD 2011 media coverage from $ 13,034,312 to EMD2013: $ 23,441,594• Coordination of the Life &… Show more • Brand communication aligned in all areas• Campaign coordination• Relationship with media• Event coordination• Budget controlMain achievements:• Coordination of Elle México Diseña 2011 (Veracruz), 2012 (Acapulco) and 2013 (Acapulco) Each edition is a trip for 200 ppl, coordination of the production of live events along with television production).• Increase in EMD 2011 media coverage from $ 13,034,312 to EMD2013: $ 23,441,594• Coordination of the Life & Style Luxury Forum 2011,2012,2013.• Partnership with Sony and ELLE for Mexico's Next Top Model.• 360 strategies for the tenth anniversary of Life & Style• Travel coordination for the group's top clients: Careyes Art Festival, Tennis Open. Show less

Lic., Marketing

Diplomado, Mercadotecnia Interactiva Y Digital