Karla Brawn

Karla Brawn Email and Phone Number

Brand and Partnerships Manager @ Trainingym
Mexico City, Mexico
Karla Brawn's Location
Cuajimalpa de Morelos, Mexico City, Mexico, Mexico
Karla Brawn's Contact Details

Karla Brawn personal email

About Karla Brawn

Marketing leader and wellness enthusiast with over 14 years of experience.Managed international retail brands at Grupo Axo and Grupo Expansión. Successfully led LATAM marketing strategy at Fitco and founded ventures like The Basement and Womenly. Provided external consultancy in Marketing & New Business Development for Grande Studios. Currently, driving PR initiatives at Trainingym, connecting the fitness industry across Spain and LATAM.Recognized for expertise in fostering new business, strong PR capabilities, deep understanding of the fitness sector, entrepreneurial spirit, and passion for digital and tech innovations.

Karla Brawn's Current Company Details
Trainingym

Trainingym

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Brand and Partnerships Manager
Mexico City, Mexico
Website:
trainingym.com
Employees:
68
Karla Brawn Work Experience Details
  • Trainingym
    Brand And Partnerships Manager
    Trainingym
    Mexico City, Mexico
  • Trainingym
    Senior Public Relations Manager
    Trainingym Jun 2024 - Present
    México
  • Grande Studios
    Marketing & New Business Development Consultant
    Grande Studios May 2023 - May 2024
    México
    -Developed the communication strategy [website, social media, sales materials, etc.] and increased the company visibility in the entertainment industry-Established and maintained a strong presence in the industry through events [international film festivals and local premieres] resulting in new clients and media impact-Content marketing and cross-promotional initiatives-Analyzed market trends and identified potential new business opportunities, resulting in the successful launch of… Show more -Developed the communication strategy [website, social media, sales materials, etc.] and increased the company visibility in the entertainment industry-Established and maintained a strong presence in the industry through events [international film festivals and local premieres] resulting in new clients and media impact-Content marketing and cross-promotional initiatives-Analyzed market trends and identified potential new business opportunities, resulting in the successful launch of new markets [such as a new language dubbing service, podcasts and audio ads]-Identified and pursued new business opportunities that resulted in the acquisition of three new accounts Show less
  • Fitco
    Marketing Manager
    Fitco Jan 2022 - Dec 2023
    México
    Shaping the Fitness & Wellness Industry in LATAM.-Lead Generation Strategy [Paid & Growth Marketing]-Content Marketing [Social Media, Webinars, Podcast, Blog]-CRM Manager [Hubspot]-Communication Strategy [Entire funnel: marketing, sales and customer success]-Revenue Share Partnerships / New Business Development-PR & Communities Management [Events, clients community management and niche communities creation]-Team Management
  • Womenly México
    Pr & Alliances Director / Co-Founder
    Womenly México Mar 2021 - Dec 2023
    Mexico City, Mexico
    All-in-one platform for mexican female micro entrepreneurs.-Brand Positioning-Alliances & Partnerships-Content Marketing-PR Strategy [Events, Media & Influencer Marketing]-Agencies management
  • Kismethod ®
    Founder & Coach
    Kismethod ® Mar 2020 - Dec 2023
    México
    [Side business]Sweat | Connect | SmileTraining method which combines Functional + Barre + Pilates + Mindfulness through virtual and physical classes an experiences.https://www.kismethod.info
  • Grupo Axo®
    Sr. Marketing Manager
    Grupo Axo® Dec 2018 - Dec 2019
    México
    • Marketing Manager for Abercrombie & Fitch, Hollister, Rapsodia and Chaps.• Management of a team (3 people, a senior executive, a junior and a trainee).• Communication strategy 360 (In store MKT, Off & Online media, PR and internal communication).• Development of the marketing plans and budget management.• Events planning and execution.• Choose agencies and partners.Main achievements:• First time for an OOH campaign for A&F and Hollister since the brands are in… Show more • Marketing Manager for Abercrombie & Fitch, Hollister, Rapsodia and Chaps.• Management of a team (3 people, a senior executive, a junior and a trainee).• Communication strategy 360 (In store MKT, Off & Online media, PR and internal communication).• Development of the marketing plans and budget management.• Events planning and execution.• Choose agencies and partners.Main achievements:• First time for an OOH campaign for A&F and Hollister since the brands are in Mexico.• Got the Instagram account for A&F, becoming the 2nd country to have an authorized account.• First time of a local campaign for Mexico from the headquarters in Argentina. Show less
  • The Basement
    Co-Founder
    The Basement Mar 2016 - Mar 2019
    Guillermo González Camarena #999 Santa Fé
    • Creator of The Basement, a dance-fit studio in Santa Fé. • Marketing Activities Responsible. Advertising strategy (on and offline), Customer service (attraction and retention of new clients) and carry out the digital area: implementation of digital tools to measure KPIs, update and improve our website and social media execution.Main achievements:• Grew an enterprise from 3 to 17 people in 2 years.• Almost 200 students in the first two years.
  • Grupo Expansión
    Digital Marketing Coordinator
    Grupo Expansión Jan 2015 - Jul 2015
    • Create strategies to grow digital audiences for web and social media of the fashion and luxury brands of the group (ELLE México, Quién, InStyle and Chilango)• Implementation of the most advanced digital tools for social media. • Creation and supervision of digital advertising campaigns. Main achievements:• Launch of the sites www.elle.mx, www.instyle.mx.• Creation of an integration and sales method for the whole social media group accounts (17 brands).
  • Grupo Expansión
    Marketing Specialist - Elle México & Elle Decoration
    Grupo Expansión Jan 2014 - Dec 2014
    Constituyentes #956 Col. Lomas Altas Del. Miguel Hidalgo
    • Marketing research to get to know perfectly the audience and points of contact with the consumer.• Communication strategies for the reader.• Partnership agreements for promotion and subscriptions sale.• Implementation of digital promotion strategies based on the information generated by CRM and E-Business.• Commercial plans to support sales team.Main achievements:• First alliance to sell digital subscriptions outside of Mexico (Argentina and Peru)• Construction… Show more • Marketing research to get to know perfectly the audience and points of contact with the consumer.• Communication strategies for the reader.• Partnership agreements for promotion and subscriptions sale.• Implementation of digital promotion strategies based on the information generated by CRM and E-Business.• Commercial plans to support sales team.Main achievements:• First alliance to sell digital subscriptions outside of Mexico (Argentina and Peru)• Construction of the Brand Equity.• Implementation of an ambassador's plan "Club Elle". Show less
  • Grupo Expansión
    Brand Communications & Pr Specialist - Ellemexico, Life And Style, Revolution & Mediotiempo
    Grupo Expansión Jan 2010 - Dec 2013
    Grupo Expansion
    • Brand communication aligned in all areas• Campaign coordination• Relationship with media• Event coordination• Budget controlMain achievements:• Coordination of Elle México Diseña 2011 (Veracruz), 2012 (Acapulco) and 2013 (Acapulco) Each edition is a trip for 200 ppl, coordination of the production of live events along with television production).• Increase in EMD 2011 media coverage from $ 13,034,312 to EMD2013: $ 23,441,594• Coordination of the Life &… Show more • Brand communication aligned in all areas• Campaign coordination• Relationship with media• Event coordination• Budget controlMain achievements:• Coordination of Elle México Diseña 2011 (Veracruz), 2012 (Acapulco) and 2013 (Acapulco) Each edition is a trip for 200 ppl, coordination of the production of live events along with television production).• Increase in EMD 2011 media coverage from $ 13,034,312 to EMD2013: $ 23,441,594• Coordination of the Life & Style Luxury Forum 2011,2012,2013.• Partnership with Sony and ELLE for Mexico's Next Top Model.• 360 strategies for the tenth anniversary of Life & Style• Travel coordination for the group's top clients: Careyes Art Festival, Tennis Open. Show less

Karla Brawn Skills

Marketing Digital Public Relations Comunicaciones De Marketing Estrategia De Mercadotecnia Revistas Publicidad En Internet Marketing Communications Comunicaciones Empresariales Medios Digitales Media Relations Marketing Strategy Digital Marketing Digital Media Redes Sociales Event Management Magazines Publicidad Marketing Event Planning Press Releases Email Marketing Mercadotecnia En Medios Sociales Mercadotecnia Comunicados De Prensa

Karla Brawn Education Details

Frequently Asked Questions about Karla Brawn

What company does Karla Brawn work for?

Karla Brawn works for Trainingym

What is Karla Brawn's role at the current company?

Karla Brawn's current role is Brand and Partnerships Manager.

What is Karla Brawn's email address?

Karla Brawn's email address is ka****@****ail.com

What schools did Karla Brawn attend?

Karla Brawn attended Cecc, Centro De Estudios En Ciencias De La Comunicación, Universidad Anáhuac / Universidad Anahuac.

What skills is Karla Brawn known for?

Karla Brawn has skills like Marketing Digital, Public Relations, Comunicaciones De Marketing, Estrategia De Mercadotecnia, Revistas, Publicidad En Internet, Marketing Communications, Comunicaciones Empresariales, Medios Digitales, Media Relations, Marketing Strategy, Digital Marketing.

Who are Karla Brawn's colleagues?

Karla Brawn's colleagues are Akira Gómez Montoya, Antonio Díaz Restoy, Carlos Nadal Pérez, Ciprian Simion Chira, Nicolás García Martínez, Jorge Cantalejo, Francisco Pérez León.

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