Karla Byrnes Email & Phone Number

Auckland, Nz

Auckland, New Zealand

With the acquisition of enable,me by AdviceFirst in 2023 the two brands are now managed as one organisation with the addition of the release of a third brand moneyfit.me in early 2024. •Responsible for all client acquisition activities for the enable.me, AdviceFirst and moneyfit.me brand.•Responsible for new product development of a new digital coaching model for the ANZ market. In April 2024 have launched moneyfit.me Kickstarter a new hybrid digital coaching product.• Launched new podcast Where's my money in April 2024 in conjunction with MediaWorks NZ• Implementation of new marketing systems to link and deliver marketing activities for 3 brands

Auckland, New Zealand

enable.me is a financial strategy and planning business that helps clients pay off debt, grow their wealth and prepare for retirement through personalised coaching and accountability. In April 2023 it was acquired by AdviceFirst part of AMP NZ.•Role included the operational management of all financial advisers and supporting staff (circa team of 50) in addition to sales and marketing responsibilities.•Responsible for revenue generating activities and client referrals to insurance, wealth, kiwisaver and property advisers, with the aim of ensuring the best client experience and service delivery.Achievements:•Working with SLT to acquire back all enable.me NZ franchises (8) and resign all staff to the new entity. •Working with SLT on the sale of business to AdviceFirst in April 2023. This involved the transition of all staff to new entity and integration of the two businesses to allow for successful referrals to Advice First for kiwisaver, wealth, personal and general insurance•Ensuring the business was fully compliant in accordance with new FMA legislation on the 31 March 2023.

Auckland, New Zealand

•Design, develop and execute all sales and marketing activities across New Zealand•Manage all corporate strategic partnerships to maximise revenue generation opportunities •Manage all advertising, digital, email marketing events and content development.•Implement a programme for productisation of the service offering including the creation of sales enablement and coach training academy•Oversee team of 7 marketing, sales and sales development professionals.Achievements:•Repositioning of the enable.me brand from a focus on founder led in-person events to online events spread across organisation•Website relaunch and implementation of a digital marketing strategy that saw led flow increase to 30% from this lead source.•Productisation and coach training academy saw the implementation of new client communications and coach enablement documentation. The establishment of a training academy to support the delivery of our services.

Auckland, New Zealand

• Part of a large project team brought on to review all client communications issued by the organisation and implement a new delivery platform.Achievements:• Content and design enhancements saw a 20% improvement in the readability of emails and documents.

Auckland, New Zealand

simPRO Software is a field service management software for customers in the trades and services industry.• Plan and execute all new product release campaigns• Manage strategic partnerships to grow revenue opportunities • Design and deliver all global customer engagement initiatives• Create and deliver all sales enablement collateral and training• Execute complex customer research and new product development projectsAchievements• Built full sales enablement training for all products and rolled out to the global sales team in 3 month period

Auckland, New Zealand

• Design, develop and execute all marketing activities across Australia and New Zealand• Promote demand generation, build brand recognition and customer engagement/loyalty• Execute new branding strategy, including new logos, colours, fonts and brand positioning• Coordinate digital advertising, email marketing and social media • Manage all corporate strategic partnerships to maximise revenue generation opportunities • Manage all print advertising and content development• Manage all customer and partner events• Lead the company’s PR and corporate social responsibility initiatives• Manage annual marketing budget of $3M• Oversee team of 15 marketing professionals across Australia and New Zealand• Work collaboratively as part of both Australian and New Zealand executive leadership teamsAchievements• Built engaging new global website, tripling web traffic from 30,000 to 90,000 visitors per month• Managed roadshows for 1000+ customers and online digital summit for 2000+ customers• Launched mental health awareness initiative for customers

Auckland, New Zealand

Unleashed Software provides manufacturing, wholesale and distribution companies with a smart inventory management solution with real-time visibility of inventory across suppliers, warehouses, production and customers.• Manage the company’s partner development program and event strategy• Develop and implement new product release campaigns• Promote demand generation and enhance brand awareness• Coordinate email marketing campaigns• Manage corporate partnerships to maximise revenue generation and promotion opportunities• Lead the company’s PR initiatives• Optimise product release strategies, maximising engagement with current customers and prospects to adopt new product• Manage a team of 3Achievements• Established Partner Program, designing all offers and marketing collateral to generate leads from partner channels• Led the implementation of new marketing automation system, integrating 50,000 contacts and the design of targeted emails• Established a product release process with one campaign seeing 300 new customers purchase within 30 days

Auckland, New Zealand

Consultancy service focused on helping accelerate the growth of SaaS companies within the IT services industry. • Collaborate with global software companies in a virtual marketing leadership role• Create and implement marketing strategy• Develop content and social media campaigns• Design customer and partner engagement strategies• Manage marketing events and product release programmes• Focus on pricing and product packaging to support rebranding and relaunching initiatives

Auckland, New Zealand

IT Glue is an IT documentation platform designed to help maximise the efficiency, transparency and consistency of IT teams.• Contribute to rapidly growing start-up, ultimately recruiting and managing a team of 8 staff• Manage all marketing and partnership development activities including execution of 65 events and 25 webinars• Design content, branding and channel marketing initiatives• Manage annual marketing budget of US$3M• Build and maintain all partner relationships, including establishing the IT Glue Partner Community• Support partner alliances with product integration and revenue generation opportunities• Part of the executive management team, business was acquired within 12 monthsAchievements• Created a marketing campaign for an event that saw 248 customers purchase in 48 hours• Produced a product campaign that netted more than 500 customer upgrades within 7 days

Auckland, New Zealand

DeskDirector creates the best customer experience in IT service provision. The platform provides an innovative way for customers to log and track support requests, provide training and give access to other resources from anywhere.• Manage all marketing and sales activities for the company• Design all content, social media and email campaigns• Coordinate marketing events• Build key partnerships to identify and implement co-branding marketing opportunities

Auckland, New Zealand

• Manage teams of 14 staff field service staff• Negotiate annual service contracts for Philips Healthcare in excess $10M NZD• Coordinate day-to-day operations of field service engineers in NZ • Contribute to corporate sponsorship programs with major partners including KidsCan, Starship Foundation and the All Blacks• Maintain up-to-date product knowledge of medical equipment and contribute to product sales initiatives

Reigate, Surrey

• Manage teams of 5 sales staff• Negotiate annual service contracts for Philips Healthcare in excess of £50M • Maintain up-to-date product knowledge of medical equipment and contribute to upgrade sales initiatives

Reigate, Surrey

• Manage teams of up to 25 staff across support services• Manage call centre operations to schedule logistics for up to 180 field service staff• Implement organisational redesign project to optimise workflow

Reigate, Surrey

• Manage installation of £100M of equipment installation per year

Advanced Leadership Program

Bachelor Of Commerce (B.Com.), Marketing

Bachelor Of Science - Bs, Biological Sciences