Loves branding, Cuban cigars and progressive rock/electronica/jazz. I have over 25 years’ experience with strategic marketing & branding. I currently work as a consultant in marketing and brand strategy in my own company Piraya and help companies to streamline their marketing work. My efforts lead to the optimization of the marketing budget and increase the total turnover in both the short and long term.My ambition in the role of marketer, entrepreneur and as a human being is to act with passion, consideration and respect for my surroundings. SUSTAINABILITY - is a value that should be embossed in every entrepreneur's mind. Caring for your business mission - company employees - products or services - customers - suppliers – fellow human - fellow animal and the planet we live on. The reward is that you get an efficient and profitable company with a sustainable development ... and you will grow as a person. The market expects you to act sustainably and your ability to run your business with this value is not only a competitive advantage, it is a prerequisite for your business to succeed in the long term. It is the only sustainable way.Thanks for reading...Adam Lundberg