Karla Domínguez Email & Phone Number

As Head of the USA Commercial Plan, I lead strategic initiatives to grow our presence, fan base, and partnerships across the United States. My role is driven by a passion for expanding soccer culture and delivering value to our supporters and partners.Key Responsibilities and Achievements: • Sponsorships and Strategic Alliances: Developed and executed partnerships with major sponsors, enhancing the club’s visibility and revenue. • Government Engagement: Built and maintained relationships with chambers of commerce and government organizations, supporting commercial initiatives that expanded our reach. • Strategic Plan Execution: Implemented marketing and communication strategies to boost fan engagement and brand recognition. • Project Management: Oversaw major projects, including the Summer Cup, Leagues Cup, and friendly matches, coordinating across departments to ensure successful events. Currently serving as Project Manager for the Club World Cup 2025. • Commercial Asset Development: Created and enhanced commercial assets that strengthened the club’s market presence. • Exclusive Communication Channels: Established dedicated channels for the USA market, fostering direct and meaningful connections with our growing fan base. • Lead Generation and Database Management: Implemented lead generation strategies that built a comprehensive database to support sales and marketing efforts.

ABSOLUT SPORTS Content Creator for Formula 1 Mexico City Grand PrixDeveloped dynamic, on-brand content for the F1 Mexico City Grand Prix, engaging and expanding audience reach.Curated engaging multimedia content, including social media posts, videos, and live event updates, to enhance fan experience.Collaborated with cross-functional teams to align content with event objectives, ensuring cohesive and compelling storytelling.Project manager head of business development @ Picks Legion • Lead business development initiatives for Picks Legion, a sports picks platform leveraging cutting-edge algorithms.• Lead the creation of a new website for the platform, resulting in an enhanced user experience and improved brand visibility.• Develop and implement growth strategies to expand the user base and increase revenue streams.• Lead the expansion plan of the brand to Brazil and the US.• Manage an international team, fostering collaboration and ensuring seamless execution of strategies across multiple regions.• Develop and execute sports partnerships, forging alliances with key industry players and optimizing brand exposure.• Create and implement digital media plans, leveraging Google Analytics, meta strategies, influencer campaigns, and social media strategies.• Monitor campaign performance, track key metrics, and utilize data-driven insights to refine strategies and maximize ROI.• Oversee the development and execution of compelling content for various digital platforms, aligning with brand guidelines and target audience preferences.• Implement SEO strategies to improve organic reach, enhance website visibility, and drive traffic.

Miami, Florida, United States

• Establish the annual marketing calendar• Developed and maintained the annual marketing calendar• Served as a project manager for marketing campaigns and league-wide initiatives, successfully coordinating cross-functional teams and achieving campaign objectives.• Led the execution of the "I AM" marketing campaign, strengthening the bond between Miami FC and the local community. Collaborated with a creative agency to produce high-quality campaign assets, highlighted community contributors, and created engaging content that resonated with the target audience.• Produced creative assets for various departments, including digital, ticket sales, camps & academy programs, partnerships, gameday experience, community, and PR.• Developed and implemented on-sale strategies, campaigns, and tracked results to drive ticket sales and revenue.• Managed media buys across various channels, including out-of-home (OOH), over-the-top (OTT), etc.• Oversaw budget management, vendor relationships, and creative delivery while reporting directly to the VP of Marketing and Sales.• Formulated activation strategies and executed initiatives for Miami FC and its partnership teams.• Acted as a liaison between the creative team and other departments, ensuring seamless collaboration and project delivery.• Supported marketing social media efforts by coordinating marketing content across social media channels in collaboration with the digital/communications department.• Led a cross-functional team in the successful creation and launch of the Miami FC app and official lounge. Oversaw the entire project lifecycle, conducted research and analysis, coordinated user testing and feedback sessions, and provided ongoing support and enhancements.• Managed all email communication, developed engaging content, and utilized email marketing software for designing and scheduling email campaigns.

Mexico City, Mexico

• Spearheaded the development of comprehensive marketing strategies on a monthly, quarterly, and yearly basis, resulting in increased brand visibility and market share.• Led the formulation of sales strategies, meticulously planning and executing them on a monthly, quarterly, and yearly basis, leading to consistent revenue growth and surpassing targets.• Successfully managed assigned budgets, allocating resources effectively and optimizing expenditure to maximize return on investment.• Created and analyzed impactful marketing campaigns, leveraging data-driven insights and market trends to drive customer engagement and conversion rates.• Developed and implemented market penetration strategies, effectively expanding market reach and capturing new customer segments.• Conducted thorough product analysis, evaluating market trends, competitive landscape, and customer feedback to inform product development and enhancement decisions.• Utilized consumer behavior analysis techniques to gain valuable insights into customer preferences and purchasing patterns, enhancing marketing strategies and tailoring offerings to meet customer needs.

Madrid, Community Of Madrid, Spain

• Proactively conducted partnerships prospecting, identifying potential collaboration opportunities and establishing strategic alliances with agencies to generate new partnership opportunities.• Played a pivotal role in creating and developing proposals for new partnerships, showcasing the value proposition and benefits of collaboration to potential partners.• Managed current partnerships, ensuring adherence to contract guidelines and overseeing contract renewals. Coordinated activations to maximize partnership outcomes and conducted evaluations to assess key performance indicators (KPIs).• Prepared comprehensive reports on partnership performance, analyzing KPIs to measure the effectiveness and impact of collaborations, and making data-driven recommendations for improvement.• Collaborated closely with cross-functional teams, including sales, marketing, and product development, to align partnership initiatives with overall business objectives.• Demonstrated strong communication and negotiation skills while liaising with partners, resolving any issues or concerns, and maintaining strong working relationships.• Leveraged industry knowledge and market research to identify emerging trends and opportunities for strategic partnerships, ensuring a competitive edge in the marketplace.

Ciudad De México Y Alrededores, México

• Created and implemented highly effective sales strategies that resulted in a significant profit of more than $6,000,000 MXN. Secured major clients, including DIAGEO, MAKKEN, HENKEL, SABORMEX, TELEVISA, TV AZTECA/GRUPO SALINAS, GRUPO POSADAS, EXEL, CI BANCO, and COCA COLA.• Demonstrated exceptional organizational skills in managing the commercialization, operations, logistics, and ticketing of international and national sports events.• Led and supervised teams during high-profile sports events, including the FIFA World Cup Russia 2018, UEFA Champions League final Kiev 2018, Confederations Cup Russia 2017, Copa América Centenario USA 2016, Formula 1 Grand Prix Mexico 2016/2017, and ITU World Triathlon Grand Final Cozumel 2016.• Collaborated with renowned entities such as Match Hospitality, OCESA/CIE (Formula 1 Grand Prix México), and FIFA (Confederations Cup Russia 2017 and World Cup Russia 2018), ensuring seamless execution of events and enhancing overall customer experience.• Established strategic operational partnerships with NFL On Location (NFL match in Mexico 2017) and World Golf Championships Mexico 2017, effectively leveraging brand synergy and expanding event offerings.• Proven track record of delivering exceptional results, exceeding revenue targets, and maintaining strong client relationships in the sports and events industry.• Displayed strong leadership abilities, effectively managing teams, coordinating activities, and fostering a collaborative and high-performing work environment.

Ciudad De México, México

• Developed and executed a comprehensive brand launch strategy, driving increased market presence and brand recognition.• Orchestrated impactful marketing campaigns, utilizing BTL promotional materials to engage target audiences and boost brand awareness.• Implemented a data-driven digital media strategy, optimizing marketing efforts and enhancing sales outcomes.• Established strategic partnerships with point of consumption businesses, expanding brand visibility and driving market growth.• Coordinated activations and events to maximize brand exposure and deliver memorable customer experiences.• Leveraged consumer behavior insights to inform marketing strategies and enhance brand positioning.• Conducted market research activities to identify opportunities, consumer preferences, and competitor landscapes.• Collaborated with cross-functional teams to align marketing initiatives with overall business objectives and ensure brand consistency.

Mexico City Area, Mexico

• Managed social media platforms as a community manager, creating engaging content to strengthen brand presence.• Developed the Sports Talent brand and sub-projects, refining visual identity and messaging.• Contributed to marketing strategies for the 2015-2016 cycle, driving brand awareness and participant engagement.• Organized events and activations, ensuring seamless execution and exceptional participant experiences.• Assisted in fundraising efforts to support the project's initiatives.• Collaborated with stakeholders to maintain brand consistency and effective communication.• Conducted market research and analysis to identify opportunities and monitor industry trends.

Mba In Sports Management

Bachelor'S Degree, Marketing And Advertising

Year Abroad, Marketing

Madrid, Spain