Responsible for the overall management and strategic execution of paid marketing campaigns and organic strategies to educate the public on grants, loans, and work-study funds for college and career school. Leveraging marketing skills to speak to an audience of over 45M borrowers and 18 million students file the Free Application for Federal Student Aid(FAFSA) each year with an emphasis on increasing awareness using data and key metric points to build engaging marketing narratives.Product Marketing: Defines messaging, positioning and go-to-market strategy to enable successful project launches and campaigns by working alongside cross-functional teams including Product Management, UX, Marketing, Communications, PR, Support, Data. Successfully delivered multiple projects with budgets exceeding $1M.Marketing Communications: Oversees the creation and execution of creative MarComm campaigns across a number of mediums and platforms to reach new customers, provide insights, and help FSA initiatives reach their conversion KPIs. MarComm strategies and tools include: Facebook Ads, Email, SEM SEO, Instagram, Twitter Ads, Google Analytics, AdWords, and more.Marketing & Data Intelligence: Leverages the use of data analytics to make informed data-driven decisions when planning out marketing campaigns and launches. Identifies root-cause of efficiency problems to reduce blockers and bottlenecks by accurately strategizing the approach to testing and analysis.

Strategic Communications: Collaborated with FAA Administration to define official communication items and deadlines. Engaged leadership with different pitches and headlines for newsletters and internal communications to create high-visibility content. Developed and executed communications plans for executive audiences.Project Management: Monitored and reported on project progress to executive leadership weekly, leveraging data-driven insights to identify potential risks and take corrective actions.Event Support: Worked with cross-functional internal teams to organize events i.e., townhalls, virtual conferences.

Project Delivery: Developed and implemented several streamlined processes for projects, which resulted in a time-efficient, cost-savings shared service model for the entire organization. Served as a liaison between UNCF and the 37 UNCF member institutions’ Chief Information Officers to process two $5M in-kind donation from Microsoft.