Karla Flannery Email & Phone Number

Overland Park, Kansas, Us

- Hired as first CMO, to develop strategic positioning, lead marketing and new business practice. Oversight of marketing budget and teams in Europe and North America. Optimized and implemented processes across these areas: - Amplified MMGY Global’s Brand footprint, bringing clarity to the brand and ensuring a consistent presence. Developed, implemented and launched a new company’s brand positioning.- Managed a team of marketing professionals both in North America and Europe responsible for developing campaigns, executing promotional events, and monitoring performance metrics. - Collaborated with internal stakeholders to ensure alignment between marketing initiatives and organizational objectives. - Designed innovative digital campaigns that leveraged social media platforms to engage prospects. Developed an integrated approach towards leveraging both online and offline channels for reach and new business conversions. Resulting in +64% increase in social engagements.- Created detailed reports of market analysis, competitive intelligence, and customer segmentation to inform strategic decisions at C Suite level.

- Led marketing and communications strategy for the state’s $78 billion tourism industry driving 111 million annual visitors to Illinois. - Passionate about promoting the positive impact of tourism on the economy, culture, and environment of Illinois. - Spearheaded comprehensive market research to identify key trends, target audiences, and competitive landscape within the tourism industry, resulting in the development of the $60M Illinois “Middle of Everything” campaign. - Collaborated with cross-functional teams to develop and implement innovative marketing solutions, including government agencies, local businesses, and community organizations, fostering a collaborative approach to promoting tourism in Illinois. - Led the conceptualization and execution of the “Illinois Made" program, showcasing local artisans and entrepreneurs to celebrate the unique culture and craftsmanship of the state. - Engaged with the tourism community through events, conferences and networking opportunities to promote the state and foster relationships that furthered the state’s tourism goals.

Greater Chicago Area, Il, Us

- Led development of brand strategies and oversaw implementation of campaigns across all media, based on consumer data, insight and deep consumer understanding. Led creative development across global power brands including, Oreo, Barni, Chips Ahoy!, Belvita and Halls. - Led partnership with BuzzFeed to launch an original content publishing brand focused on Well-Being “Tasty.” This new platform leveraged BuzzFeed’s unique iterative approach, data, and technology.- Led brand foundation development for biscuit brands and developed strategies using in-depth review and analysis of data and market perspective to uncover insights, product right to win, culture opportunity and idea articulation. Led workshops and formal/informal reviews with key stakeholders to secure input and dialogue from brand equity, innovation and agency teams. - Led development, production and implementation of Hall's global campaign in partnership with Wieden + Kennedy, securing buy-in from key regions by addressing strategic issues, cultural nuance and financial concerns. - Ability to work with complex organizational and lead brand agency teams, including agency partners: Martin Agency, FCB, Wieden + Kennedy, McGarry Bowen, Droga5.

Chicago, Illinois, Us

- Successfully developed client relationships at CMO and CEO levels, built cross discipline teams, managed P&Ls, and drove strategy, creative development, execution and implementation. - Directly responsible for managing WhiteWave (Silk and International Delight), Hallmark, Marshalls and Delta Faucets with a total revenue of $30M and 15 reports.- Led successful AOR Marshalls business pitch resulting on a successful cross media platform including bloggers and trade presence. - Led transformation of Hallmark’s marketing approach to become100% digital and data-based marketer, with advanced capabilities in customer experience; CRM; digital, social and mobile marketing; e-mail; geo-targeted technologies; search and display.