Karla Hendrix Email & Phone Number

Dublin, CA, US

Santa Clara, California, US

Santa Clara, California, US

Redwood City, California, US

• Grow marketing influenced pipeline with targeted messaging and campaigns that capture and engage key targeted market segments and personas.
• Build out comprehensive campaigns focused on a specific audience and the content needed to drive them from inquiry to opportunity.
• Create and drive demand generation programs forward for call blitz, webinars, & partnership events for consistent engagement, as well as database growth.
• Work closely with marketing operations, marketing programs, product marketing, social media and PR counterparts to deliver progress.
• Work directly with Styra's digital agency to own optimization of digital campaigns driving leads.
• Driving week to week execution, as well as the quarterly reporting for campaigns, launches, and major marquee events.

Santa Clara, California, US

Santa Clara, California, US

• Work with Product Marketing to launch new products and features
• The ‘go-to’ person for C Suite security marketing activities
• Liaison between creative services, email development, web team, marketing operations, demand gen and product marketing
• Build and manage all program deliverables in WorkFront
• Maintain program stability across complex projects and articulate status, risks, and escalations to various leadership teams. Mitigate risks by anticipating and unblocking bottlenecks proactively.
• Own the hand off to and from the translation team for all translated campaign assets

Santa Clara, California, US

• Support Americas demand generation, pipeline and revenue objectives by creating online marketing plans that support the demand generation efforts of the Americas field marketing managers
• Work with global teams, theater marketing leadership, field marketing, and inside sales to scope demand generation campaign goals, program requirements, resource needs and delivery timeframes to engage our Cloud.
• Manage co-marketing with alliance partners AWS, Microsoft & Google
• Plan, create, and assemble in theater campaigns based on target customer data using global best practices including allocating budgets, selecting the tactical mix, designing local offers and calls to action, and.
• Execute best in class demand creation campaigns that create incremental pipeline and prospect engagement to direct and channel partner sales teams with a particular focus on the online, social and high-volume marketing.
• Help to define and work within the end-to-end lead management process in conjunction with marketing operations and inside sales including lead capture, nurture, segment and portfolio marketing, and service-level.

Santa Clara, California, US

• Develop ideas to improve process between the corporate marketing operations team and the Americas field marketing team
• Prepare reporting for regional field marketers and DG Hub segment managers in support of biweekly/quarterly business reviews
• Monitor and optimize email deliverability, open rates and other key statistics of our online marketing campaigns
• Manage all marketing automation programs – training, test, analyze, and optimize email and landing page content
• Manage and execute email programs including webinars, email and newsletter sponsorships, and events promotion
• A/B testing email marketing campaigns and reporting on results

Santa Clara, California, US

• Manage all marketing automation programs - test, analyze, and optimize email and landing page content
• Support marketing goals by creating mobile optimized email templates- increased open rate by 5 %
• Analyze and report on key marketing metrics, including email open/click rates, opt-outs, page views, conversion rates
• Improve process to manage set up and execution of lead nurture campaigns- decreased set up time by 2 days
• Manage creation of landing pages to promote products and new collateral
• Manage Marketing Automation targeted data

Foster City, CA, US

• Managed creation and execution of global marketing campaigns
• Work with Field Marketing Managers to develop programs that support their goals in demand generation
• Drove set up process to incorporate efficient targeting, lead gen web forms, nurturing automation, A/B testing and lead scoring
• Optimized templates, and landing pages, and testing process—increased conversion by 12%
• Maintained the synchronization between Marketing Automation and CRM systems
• Collaborated with sales operations to enhance and troubleshoot lead integration issues between Eloqua and CRM system

San Jose, California, US

§ Drove and managed reporting execution and weekly email update to Sales Management on Lead Gen Spiff programs – which in result enabled over $29M in increased revenue for WebEx quarter over quarter§ Secured vendor and built process to audit email deliverability - increased deliverability rate 20% in 6 months§ Drove implementation through RFP and adoption.

US

§ Implementing, testing and deploying corporate email marketing campaigns § Providing guidance on improving email open, subscription and click-through rates§ Creating strategies for measuring user satisfaction, campaign success rate and email template effectiveness§ Assemble and publish corporate emails intended for First Franklin brokers and other target.

US

§ Act as a liaison among campaign sponsors, strategy and planning teams, agencies, fulfillment vendors, and other internal and external stakeholders.§ Participate in cross-functional teams in support of marketing and campaign operations.§ Clarify and document campaign specifications.§ Analyze customer and prospect data and research 3rd-party lists.§.

Austin, Texas, US

§ Support campaign execution of all direct marketing campaigns by advising on CRM application requirements and department business process§ Process all incoming inquiries from internal clients and external vendors§ Consult and resolve issues with internal clients from designated Marketing groups on any lead, inquiry, or campaign issues§ Recommendations.

§ Created detailed Marketing Plans for Regional Sales territories to maximize sales for MRP/ERP solutions with full execution§ Responsible for all lead generation activities for specific vertical markets in a pre-sales role§ Worked closely with sales team to provide highly qualified leads§ Trained in Solution Selling, MRP/ERP, data management§ Create.