Karla Hendrix Email & Phone Number

Dublin, Ca, Us

Santa Clara, California, Us

Santa Clara, California, Us

Redwood City, California, Us

• Grow marketing influenced pipeline with targeted messaging and campaigns that capture and engage key targeted market segments and personas.• Build out comprehensive campaigns focused on a specific audience and the content needed to drive them from inquiry to opportunity.• Create and drive demand generation programs forward for call blitz, webinars, & partnership events for consistent engagement, as well as database growth.• Work closely with marketing operations, marketing programs, product marketing, social media and PR counterparts to deliver progress.• Work directly with Styra's digital agency to own optimization of digital campaigns driving leads.• Driving week to week execution, as well as the quarterly reporting for campaigns, launches, and major marquee events.

Santa Clara, California, Us

Santa Clara, California, Us

• Work with Product Marketing to launch new products and features• The ‘go-to’ person for C Suite security marketing activities• Liaison between creative services, email development, web team, marketing operations, demand gen and product marketing • Build and manage all program deliverables in WorkFront• Maintain program stability across complex projects and articulate status, risks, and escalations to various leadership teams. Mitigate risks by anticipating and unblocking bottlenecks proactively.• Own the hand off to and from the translation team for all translated campaign assets• Test and review emails and landing pages and provide appropriate feedback•Manage setup, rehearsal, and live webinar execution. Upload event lists to SFDC and on-demand webinars to the resource center.

Santa Clara, California, Us

• Support Americas demand generation, pipeline and revenue objectives by creating online marketing plans that support the demand generation efforts of the Americas field marketing managers• Work with global teams, theater marketing leadership, field marketing, and inside sales to scope demand generation campaign goals, program requirements, resource needs and delivery timeframes to engage our Cloud Security audience segments • Manage co-marketing with alliance partners AWS, Microsoft & Google• Plan, create, and assemble in theater campaigns based on target customer data using global best practices including allocating budgets, selecting the tactical mix, designing local offers and calls to action, and setting the individual program goals and measurement criteria for all local campaigns• Execute best in class demand creation campaigns that create incremental pipeline and prospect engagement to direct and channel partner sales teams with a particular focus on the online, social and high-volume marketing tactics• Help to define and work within the end-to-end lead management process in conjunction with marketing operations and inside sales including lead capture, nurture, segment and portfolio marketing, and service-level agreements that feed into appropriate nurture and sales streams when applicable• Forecast, measure, analyze and report on the impact of campaign demand creation activities on sales pipeline, revenue and conversion against the agreed pipeline goals• Provide feedback to product marketing and the global campaign team to establish continuous improvement and a common campaign framework for the global marketing community

Santa Clara, California, Us

• Develop ideas to improve process between the corporate marketing operations team and the Americas field marketing team• Prepare reporting for regional field marketers and DG Hub segment managers in support of biweekly/quarterly business reviews• Monitor and optimize email deliverability, open rates and other key statistics of our online marketing campaigns• Manage all marketing automation programs – training, test, analyze, and optimize email and landing page content• Manage and execute email programs including webinars, email and newsletter sponsorships, and events promotion• A/B testing email marketing campaigns and reporting on results• Create, manage and improve database segments for the Americas, identifying new ways to target segments and identify messaging based on personas to increase response rates, engagement, and driving measurable pipeline• Own and manage the demand gen email calendar to maximize deliverability and minimize list fatigue• Support Americas demand generation, pipeline and revenue objectives by creating online marketing plans that support the demand generation efforts of the Americas field marketing managers• Execute programs to help push opportunities up the buying cycle and programs to ramp up X number in revenue for the quarter• Support localization of global marketing programs and assets for Latin America region• Manage translations of assets with vendor; review bids and collaborate with field marketing teams to approve translations• Work with the Finance analyst on open PO’s and invoices for translations• Manage virtual contractors that support the Americas field marketing managers• Work with the Finance analyst on open PO’s and invoices submitted from virtual contractors• Hire new virtual contractors on a as needed basis

Santa Clara, California, Us

• Manage all marketing automation programs - test, analyze, and optimize email and landing page content• Support marketing goals by creating mobile optimized email templates- increased open rate by 5 %• Analyze and report on key marketing metrics, including email open/click rates, opt-outs, page views, conversion rates• Improve process to manage set up and execution of lead nurture campaigns- decreased set up time by 2 days• Manage creation of landing pages to promote products and new collateral• Manage Marketing Automation targeted data• Create audience segments to support corporate and field marketing execution of campaigns-resulted in 24% lift in response• Drive data hygiene project to increase usability of vendor data• Drive email deliverability strategies• Work with deliverability vendor, to improve Sender Score—consistently maintained score of 98%• Run timely deliverability reports to monitor reputation and key metrics; reduced bounce rate by 8%, to keep below 9%• Support localization of global marketing programs and assets• Manage translations of assets with vendor; review bids and collaborate with field marketing teams to approve translations• Liaison with Legal department to keep Privacy Compliance and Data Handling policies up to date• Drive adoption of sales tools• Administrator to LeadLander tool; create current and new user accounts and set report based on territories• Set up region lead reports in Eloqua for Business Development Reps-resulted in 5% new data

Foster City, Ca, Us

• Managed creation and execution of global marketing campaigns• Work with Field Marketing Managers to develop programs that support their goals in demand generation• Drove set up process to incorporate efficient targeting, lead gen web forms, nurturing automation, A/B testing and lead scoring• Optimized templates, and landing pages, and testing process—increased conversion by 12% • Maintained the synchronization between Marketing Automation and CRM systems• Collaborated with sales operations to enhance and troubleshoot lead integration issues between Eloqua and CRM system• Drove creation and tracking of marketing campaigns attribution in CRM tool• Identified process to move unassigned leads to TeleSales- reduced monthly unassigned leads by 20%• Supported global web team with demand generation processes• Drove localization and translation of marketing automation assets to support global expansion initiatives• Built landing pages and registration forms, and created new process to capture web visit data-increased data availability by 10%• Supported set-up, training, and execution of marketing webinars• Communicate requirements for events, use webinar tool to manage and build series of webinar events• Facilitate live webinars – increased registration and attendance of webinars by 35-45%

San Jose, California, Us

§ Drove and managed reporting execution and weekly email update to Sales Management on Lead Gen Spiff programs – which in result enabled over $29M in increased revenue for WebEx quarter over quarter§ Secured vendor and built process to audit email deliverability - increased deliverability rate 20% in 6 months§ Drove implementation through RFP and adoption of 250 reps onto Sales Genius- unified email execution tool- which in result enabled $64M in booking with 100%+ ROI, push for consistency in branding and messaging among the organization§ Budget Deployment and tracking: ensuring Budget is deployed in support of key areas for WebEx Marketing Programs and Brands. Ensuring deployed Budget is booked or accrued with Finance and Planning departments and managing any challenges§ Provided WebEx’s Data Center with email related information on topics such as compliance, best practices, anti-spam and fraud reduction§ Implement processes to reduce spam by working with ISPs and third party accreditation services to provide overall email image and reputation§ Signed up for and processed all feedback loops for email for different ISPs resulting in better deliverability§ Managed a successful integration of Sales Genius email tool and Salesforce.com for sales nurturing programs§ Drove 3rd party software systems requirements for Marketing and Sales§ Provide functional expertise, leadership and direction to direct marketing project implementation team on any tracking requirements§ Consult with sales and marketing teams to make sure customer and prospect emails are both effective, and contain proper messaging§ Manage vendor relationships that includes documenting processes and trainings necessary§ Execute field marketing email programs via Sales Genius and provide results to stakeholders§ Managed content and layout of all field marketing email communications

Us

§ Implementing, testing and deploying corporate email marketing campaigns § Providing guidance on improving email open, subscription and click-through rates§ Creating strategies for measuring user satisfaction, campaign success rate and email template effectiveness§ Assemble and publish corporate emails intended for First Franklin brokers and other target audience segments§ Maintain/update nationwide email distribution lists, opt-ins and subscribers via First Franklin's CRM application§ Plan and coordinate multiple e-mail communications sent out to various audience segments by querying First Franklin's CRM application.§ Monitor all email campaigns and resolve e-mail deliverability failures, either directly or through vendor§ Perform quantitative reporting functions to include data collection and compilation of e-mail marketing results and consumer behavior/usage§ Understand and apply CAN-SPAM and corporate e-mail policies

Us

§ Act as a liaison among campaign sponsors, strategy and planning teams, agencies, fulfillment vendors, and other internal and external stakeholders.§ Participate in cross-functional teams in support of marketing and campaign operations.§ Clarify and document campaign specifications.§ Analyze customer and prospect data and research 3rd-party lists.§ Provide guidance and recommendations on campaign targeting and audiences.§ Develop detailed list-selection criteria in support of targeting objectives.§ Setup and execute campaigns using CRM and campaign management applications such as E.piphany, Unica, and Siebel.§ Facilitate review and approval of campaign messaging and content.§ Adapt content developed by agencies into HTML format for email broadcasts.§ Work with third-party vendors, including agencies, list brokers, and fulfillment vendors.§ Produce campaign operations reports; assist in analysis of campaign performance and results.

Austin, Texas, Us

§ Support campaign execution of all direct marketing campaigns by advising on CRM application requirements and department business process§ Process all incoming inquiries from internal clients and external vendors§ Consult and resolve issues with internal clients from designated Marketing groups on any lead, inquiry, or campaign issues§ Recommendations, planning and scheduling of programs within the department§ Assist Product Marketing groups in planning and executing future telemarketing (lead generating) programs by analyzing historical direct marketing campaigns and making recommendations to Product Marketing Managers on future campaigns.§ Assist external vendors on list build/Scrub, Appointment setting and profiling telemarketing programs§ Support campaign analysis by analyzing campaign reports and gauging direct marketing effectiveness based on campaign response rates.§ Manage program progress and track deliverables through the process

§ Created detailed Marketing Plans for Regional Sales territories to maximize sales for MRP/ERP solutions with full execution§ Responsible for all lead generation activities for specific vertical markets in a pre-sales role§ Worked closely with sales team to provide highly qualified leads§ Trained in Solution Selling, MRP/ERP, data management§ Create marketing campaigns to generate new business§ High Volume of Outbound and Inbound Telemarketing§ Coordinate and prospect sales seminars around the U.S § Create new business opportunities for assigned sales regions§ Collaborated on effective target marketing with emphasis on trends§ Qualified prospects and maintained Fourth Shift’s Goldmine customer database§ Weekly conference call with Sales and Customers§ Handled RFP’s and answered questions regarding ERP Software