Karla Henriksen Email & Phone Number

Phoenix, Arizona

• Develop strategies for draw game products to maximize agency sales and transfers to the State of Arizona.
• Monitor on-line game portfolio performance and development through sales trends, data analysis, focus groups and consumer research analysis.
• Developed and implemented a project management structure to the Agency and manage multiple concurrent projects from inception to fruition.
• Launched new Fast Play game category and suite of products, generating nearly $20 million in revenue its first year in market.
• Research, develop and introduce new online games to the product portfolio, and create ongoing player awareness strategies and promotions to support the product line.
• Manage the development and implementation of the Arizona Lottery Players Club loyalty program.

Tempe, AZ

• Managed marketing, advertising and promotional activities for Value-Added Resellers channel.
• Worked closely with company compliance, product and team members to effectively position newly defined end-to-end integrator experience.
• Formulated and executed effective go-to-market strategy; built, implemented and managed multiple concurrent project critical paths.
• Produced promotional content, thought leadership to support the channel using both client-facing and VAR-facing marketing tactics.
• Orchestrated and managed webcasts showcasing newly certified VARs to the company's vast client base.
• Coordinated and executed annual VAR Advisory Board and VAR Partner Roadshow events.

Scottsdale, Arizona

• Promoted internally from marketing representative position August 2, 2010.
• Responsible for product marketing and sales campaign execution throughout the product life cycle including due diligence, product launch and syndication.
• Collaborated with all company sectors to define product go-to-market strategy including ideal product positioning, key benefits and target markets.
• Managed all new product launch collateral development and sales training material as well as ongoing marketing campaigns for active products.
• Developed and managed department ledger and annual budget.
• Conducted research on all investment regions and monitored economic trends in national target markets.

Chandler, Arizona

• Contracted temp to hire position.
• Created and managed social media editorial calendar.
• Defined and managed product critical paths.
• Collaborated with authors to orchestrate webcasts and presentation content.
• Developed webcast presentations and electronic invitations.
• Conducted research, wrote copy and edited content for social media site.

Tempe, Arizona

• Developed and enacted MarComm strategic and tactical initiatives to position company brand globally.
• Related efforts include website redesign, trade show/conference support, product portfolio brochure and sales material copy and design, as well as press release coordination.
• Through principles of effective communications knowledge, exceptional writing, interpersonal, project management and organizational skills, successfully translated marketing plans into executable strategies while.
• Developed company communications, marketing and sales support material using an array of media, ensuring company brand consistency reflected throughout.

Scottsdale, Arizona

• Promotion of newly developed company brand nationally, expanding to international exposure.
• Management, negotiation and relationship building with national publications.
• Established vendor/sponsor affiliations to drive effectual, lead-generating speaking engagements, trade shows and international conferences.
• Composition and design of company procedural documents, client presentations, advertisements and marketing materials to impact substantial promotional growth and profitability.
• Wrote marketing copy and edited articles for national and international trade publications to a diverse set of target markets.
• Developed and maintained company website content while directing website design.

Sioux Falls, South Dakota

• Promoted internally from training and media coordinator position June 2002.
• Responsible for Sprint markets in South Dakota and NE Iowa, generating over 50% increase in sales year-over-year through ad media development and planning.
• Maintained set cost per gross ads goal per each market.
• Developed advertising and communication strategies for staff of 50+.
• Worked with cross-functional team to develop features and tools for use in ongoing promotions year-over-year.

Sioux Falls, South Dakota

• Coordinated company sponsorships for local charitable organizations.
• Created, implemented diverse training curriculums, incentive programs and motivational techniques to promote workforce retention and enhance product knowledge.
• Researched and conveyed ever-changing industry and product updates and point-of-sale (POS) processes to keep sales staff well educated.
• Collaborated and designed a sales training and incentive program to increase sales numbers using a proactive “going after the business” approach.

Atlanta, Georgia

• Promoted from within.
• Traveled to markets across the country to audit and assist with Human Resources professionals within the company.
• Developed training manual and orientation videos for new employees.
• Provided oversight of specialized training division for company of over 500 employees.

Sioux City, Iowa

• Promoted from within - position created and initiated on own merit.
• Directed 10-week training course for brand-specific customer service employees and supervisors.
• Developed and instituted a new recruitment program for company.
• Designed program to increase staff efficiency.
• Drafted emergency procedure manuals.
• Served as benefits and payroll administrator, workers compensation program manager, and provided oversight of safety committee.

Ba, Business Marketing, Graphic Design

Activities and Societies: Alpha Omicron Pi, Advertising Federation, Ad Club, Business Fraternity, Dance Squad, Jazz Band, Marching.

Visual Communications

Studied visual communications through evening classes program while working full time. Unique educational program led by working.

Gened, General

Activities and Societies: The Arts & Music: Jazz, orchestral & marching band; pianist for all swing choir, chorale & musicals.