COMPANY: Wheels Up Collective is a full-service, boutique marketing agency with B2B startup expertise. TITLE: Managing Editor, Head of Content• Was one of five core members of the startup marketing agency, acted as lead for all content development.• Attended client calls to assess their marketing goals, key KPIs, available budget, and time constraints. Used information provided to craft a strategic content marketing plan that meets client needs.• Once scope of assets is decided, designed messaging goals for each piece including recommendations for included content, tone, main messaging points, CTA, and click-through experience. • Wrote creative briefs for each asset our agency would produce (emails, blogs, landing pages, webpages, eBooks, whitepapers, product sheets, and more). Reviewed briefs with clients for final approval. • Assigned content to freelance writers, coached writers through content creation providing 2-3 rounds of editorial review before finalizing the client-facing piece. • Managed deliverable development schedule including handoffs to design and development teams. • Collaborated with design and development teams to ensure final pieces are formatted as intended, adjusting copy and content as needed to benefit final design.• Reviewed final assets with clients to ensure all established messaging goals were achieved. • Strategy expertise: Content marketing, SEO keyword integration, lead generation, lead nurturing, sales enablement, earned media coverage, press enablement, webinar development, and more.• Content expertise: Messaging & Positioning Frameworks, nurture emails, articles, infographics, product sheets, press materials, websites, social content, ads, SEO keyword integration, and more.• Tools used: Wix, Asana, Toggl, Google Workspace, Slack.

I work with clients across a range of industries, specializing in creating marketing content that generates leads, nurtures prospects, drives conversion, and builds brand awareness. Drawing from my extensive experience in writing, editing, and content marketing strategy development, I create blogs, emails, landing pages, and web copy that is engaging, digestible, and effective. With a passion for blending the right voice with the most impactful messaging points (and integrating the right SEO keywords as I go), my work is well suited for helping clients reach their goals. Clients include: Howl, Semrush, Tyler Technologies, CIPIO.ai, Sol Dog Lodge, KCole Bookkeeping, Jodi Hume Coaching, Chiron Transitions, and more.

COMPANY: Howl is a membership-only platform that connects influencers and brands for marketing partnerships. TITLE: Consultant, Lifecycle Marketing + Editorial Email Implementation• Acted as primary marketing stakeholder during company-wide transition to the Braze email deployment platform (moving from Klaviyo).• Helped define customer targeting dependencies necessary to launch lifecycle communications and partnered with the engineering team to implement necessary attributes, events, and data streams in Braze. • Created onboarding lifecycle marketing strategy to improve new user activation rate by driving healthy platform engagement among newly signed up content creators.• Led content development of emails and in-product messages for acquisition and onboarding lifecycle campaigns including defining KPIs, establishing the touch strategy, writing copy, collaborating on design, building emails in Braze, and tracking performance against company goals. • Supported Lifestyle and Tech Guild teams by building and deploying an average of 5 bespoke editorial emails per week that promoted Howl campaigns, products, and platform features to subscribed creators. • Established transactional communications for merchants and publishers.• Tools used: Klaviyo, Braze, Chameleon, Figma, Notion, Looker, Segment, Asana, Google Workspace, Slack.

• Created marketing strategy for consumer M365 subscription trial and welcome campaigns aimed to increase conversion to paid subscription, subscription feature engagement, and likelihood to renew, all while decreasing customer churn.• Developed creative vision for email, web, and in-app messages, with emphasis on copy. • Oversaw creative development of assets, providing direction and iterative feedback to copywriters and designers throughout. • Managed launch of those customer-facing messages in Office applications, web, email, and SMS.• Launched marketing experiments monthly, tracking results, and using learnings to optimize evergreen campaigns for highest return and best possible customer experience.• Established and maintained a list of key performance indicators along with definitions, quarterly targets, and monthly scorecard.• Acted as key point of contact for engineering and product marketing teams, facilitated cross group collaboration and seamless alignment to improve and protect the customer experience.• Regularly delivered presentations on key learnings, creative differentiators, and business outcomes to all levels of leadership.• Lead the team in culture development by managing initiatives to improve team collaboration, trust, working group satisfaction, and diversity and inclusion.

• Created content marketing campaigns for small business owners in 33 countries instructing them on how to effectively acquire new customers using Bing Ads.• Developed strategy and lead creative content development for marketing campaigns that increased customer engagement, lifetime value, tenure, average revenue, and advertiser satisfaction. • Produced and promoted Web and other online content that helped our users reach their goals. • Managed campaigns end to end including: Marketing opportunity analysis, strategy development, creative oversight, campaign production and deployment, response analysis, and optimization.• Utilized highly a segmented, dynamically personalized, multi-channel approach.• Expertise in scale marketing engines like email, webinars, Web and telesales. • Used ongoing iterative testing that, at times, more than doubled response rates and revenue.• Managed go-to-market communications for new products, seasonal opportunities, and revenue-generating optimization offers. • Managed creative agency and production vendors, held multiple SME hats including privacy and digital marketing lifecycle expertise, owned and balanced budget.

• Wrote consumer-facing marketing copy for homepages, landing pages, SEO & SEM pages, ecommerce product descriptions, advertisements, marketing emails and more.• Translated highly-technical features into value propositions with wide-range appeal among target audiences for InfoSpace’s search, social networking and ecommerce brands.• Developed and implemented a large-scale, email marketing system supporting all products. • Drove acquisition and engagement by developing compelling content for social media including blogs, Wikipedia, Widgets, MySpace, Facebook, Twitter and NING.• Edited Web, email and other marketing copy for accuracy and optimal reader response.

• Continued to deliver on Manager of Member Communications responsibilities.• Implemented a test and learn plan with iterative and responsive design that:o Increased newsletter open rates by over 35% and click rates by over 50%.o Increased promotional campaign click rates by 200%.• Created monthly consumer analysis report which helped key stakeholders identify and implement similarly-successful strategies across product types.• Ensured that all consumer-facing materials adhered to editorial and brad guidelines, elicited optimal reader response and maintained the HealthTalk voice, style and approach.• Managed marketing staff including Junior Copywriters and Production Assistants. • Acted as senior level copywriter for site promotions, brochures and press releases.

• Recognized by executive management as 2006 Key Contributor.• Developed 100 emails per month for 23 distinct health communities including managing editorial calendar, developing content strategy, writing copy, testing HTML proofs for accuracy, deploying and monitoring reader response rates. • Developed and managed comprehensive editorial calendar for all email campaigns.• Wrote Web content, tracked response and made iterative changes to copy site-wide. • Provided copywriting for offline marketing materials like brochures and press releases.• Lead transition to company’s first third-party email management system and managed vendor relationship throughout.• Managed site’s advertisement schedule and reported performance analytics back to sales team. • Worked to ensure optimal organic site traffic by helping to develop SEO guidelines and integrate them across the site.• Acted as sole customer service agent and public relations contact.

• Developed content ideas for and wrote copy for 24 monthly newsletters, our primary source of Web traffic.• Tested HTML proofs of our newsletters for accuracy and usability just prior to deployment.• Wrote, coded in HTML and placed promotional Web copy.

• Provided customer service and technical support via e-mail for customers using Wild Tangent casual game software.• Developed a comprehensive system of internal training documents.

• Developed comprehensive test cases using Excel and Test Studio.• Ran various test passes, including Build Verification Tests (BVT).• Tested for, reported and regressed software bugs using RAID.• Wrote step-by-step walk through and game play documents for end users.

• Managed team of 8 which tested all first-party Microsoft games developed for the Xbox and PC.• Used test data to develop comprehensive reports used by development teams to revise game play, track bugs and improve user experience.

• Provided written and verbal feedback on all first-party Microsoft games developed for the Xbox and PC.• Tested for and reported software bugs.