Karla Jimenez Email & Phone Number

Mexico City, Cdmx, Mx

Primer Indoor Club de Pádel en Polanco

Mexico City, Mexico City, Mx

Federal District, Mx

Lead commercial partnerships for customer acquisition (B2B) and potential investors (B2C), ensuring the fulfillment of strategic objectives and the positioning of the company. Directly reported to the CEO being responsible for the creation of the area with a team of 4 co-workers. Develop the Investors relationship area by implementing a communication and reporting dashboard enhancing user satisfaction and user experience. Develop new products derived from customer needs, leading multidisciplinary teams for the correct implementation of such products. Creation of the line and pitch of the company's communication by implementing the strategies for emails automation, newsletters, referral plans and the mass communication for each crowdfunding campaign. Accomplishments: • I created the sales funnel through: Pipedrive and Monday, reaching a pipeline of around 800 companies (Scale Ups and Midtail) in 4 years, increasing the conversion rate by 80% each year, managing to work with leading growing companies in Mexico. • I created a portfolio of more than 5,000 investors in 4 years, which represented 40% of the investment gathered in the company's history ($140 million pesos). • I consolidated strategic partnerships with the most important accelerators in Mexico, which lead to 30% of the acquisition of the total number of clients. • I increased investment recurrence from 1.5x to 3x, implementing the "Community Concierge" role with a positive impact on our investors' satisfaction. • I achieved outstanding participation in key ecosystem events, reducing the user acquisition costs by 60%. • I achieved a 700% return on investment in the media, with more than 300 articles and interviews that were achieved organically. I served as spokesperson for the company participating in more than 30 podcasts, radio and TV interviews, conferences and classes in the most prestigious universities in the country, which increased our investors' portfolio by 18%.

Develop the minimum viable product and business model of the platform; designing, coordinating and implementing the operational areas, managing the corresponding financial and regulatory risks. Automatize and implement the commercial strategy to recruit salespeople, as well as coordinate and design the implementation of marketing campaigns to acquire customers and generate the first sales. Accomplishments: • I achieved the definition and launching of the platform, with 30% monthly page views growth during the first year, ensuring the correct operation and functioning of the model and the processes. • I outlined and implemented legal and commercial agreements, incorporating more than 1400 products in less than 4 months. • I planned and carried out the automation of salesperson onboarding, increasing the affiliation speed by 40% and reducing human capital costs by 50%.

México, Ciudad De México, Mx

• I negotiated and sold $15 million pesos in sponsorships for the company's most important events (Foro Expansión, Obra del Año, Mercado Chilango, Quien 50) beating the target by over 120% in 6 months. • I achieved the integration and communication of the commercial, editorial and product areas, achieving 100% compliance of the agreements negotiated with our customers. • I closed two AAA clients for the company, which represented 15% of the group's total sponsorship portfolio. The aforementioned lead to the purchase of one of the group's most iconic brands.

Toronto, Ontario, Ca

• Prospecting and managing the portfolios of 15 midmarket customers with a $170 million pesos value in placed loans. Ensuring the integration and communication between risk, acquisition and placement areas. • Carry out loan studies consisting on the company's general due diligence, financial, operational and market analysis, achieving 3x increase in the total products placed with my clients. • Ensure compliance with 95% of the payments and covenants of the total number of clients in my portfolio, submitting reports to the credit area in a timely manner, meeting 100% of the scorecard objectives.

Mexico City, Guadalajara And New Jersey, N/A International, Mx

PR Coordinator Jan 2011 – Jun 2012• Planning and budgeting 60 million pesos, creating annual strategies for 10 company brands, coordinating BTL agencies, reporting media ROI, organizing events and brand launches (Kraken and Don Julio 70), coordinating sponsorships, and tropicalizing public relations strategies with international business partners, achieving over 20% more than expected brand acceptance and sales. Commercial Trainee (Marketing, Trade Marketing and Sales) Jun 2010 – Dec 2010● I conducted research that allowed Walmart to enforce the difference between agave distillates, thus separating their shelf space and giving greater exposure to the company's main product. ● I took part in a special project together with EY consultants, improving sales productivity by almost 30% and saving 25% in commissions to Key Account Managers.

Mbi, Master In Business Innovation

Licentiate Degree, Business Management

Course, Psychological Resilience

Licentiate Degree, Direccion Y Administracion De Empresas