Karla Ortiz

Karla Ortiz Email and Phone Number

Professor + Career Counselor @ Los Angeles College of Music
Los Angeles, CA, US
Karla Ortiz's Location
Los Angeles, California, United States, United States
Karla Ortiz's Contact Details
About Karla Ortiz

Karla Ortiz is the Founder and CEO of Monark Entertainment, a marketing agency she launched in 2020 during the pandemic. With a rich background in digital marketing, Karla previously held roles as Vice President of Marketing and Label Services at Vydia and as a digital marketing executive at Universal Music Group. She is recognized for her expertise in digital marketing, especially in the music industry, where she has been instrumental in shaping viral campaigns for artists like Tech N9ne and Dwayne "The Rock" Johnson.Under her leadership, Monark Entertainment has supported the careers of both independent and major-label artists, over the duration of her career she has supported global artists including but not limited to Joji, Kanye West, Mary J. Blige, and Rihanna. The company offers services like digital content strategy, influencer marketing, and digital advertising, helping artists achieve significant streaming milestones and online visibility.Karla has also expanded her influence into education, serving as a professor and counselor at the Los Angeles College of Music, where she mentors the next generation of music business professionals. She is an advocate for women of color in the entertainment industry, sharing her experiences and challenges to inspire others.Karla’s work has earned her numerous accolades, including the 2022 Stevie Awards for Women of the Year in Marketing and recognition in various high-profile publications like Forbes and the LA Times.Key Strengths: Leadership, Analytical Insights, Business Development, Stakeholder Management, Account Management, Client Interfacing, Marketing Campaigns, Promotions, Public Relations, Project Management, Customer Engagement Management

Karla Ortiz's Current Company Details
Los Angeles College of Music

Los Angeles College Of Music

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Professor + Career Counselor
Los Angeles, CA, US
Karla Ortiz Work Experience Details
  • Los Angeles College Of Music
    Professor + Career Counselor
    Los Angeles College Of Music
    Los Angeles, Ca, Us
  • Los Angeles College Of Music
    Professor + Career Counselor
    Los Angeles College Of Music Jul 2022 - Present
    Pasadena, Ca, Us
  • Monark Entertainment
    Founder & Ceo
    Monark Entertainment Jul 2020 - Present
    Los Angeles , Ca, Us
    We provide you with a go to market strategy and executions that deliver on your core business objectives. We help you win. We know & love music and, more importantly, the music distribution business. Monark Entertainment is a leader in innovative and effective brand marketing, advertising, and label services. It empowers both independent and major label artists to expand and realize their goals. Applying two decades of high-level expertise in the music business we deliver measurable results with premium customer service.
  • Verswire
    Marketing Executive
    Verswire Aug 2022 - Mar 2024
    As part of Monark's premiere client roster, Verswire is a game-changing new venture capital music startup serving as a development incubator that both emerging and established artists alike can call home, and brings a modernized alternative to the music industry. Verswire pioneers a new category of building and managing music assets for artist owned businesses giving power back to the artists and treating them like entrepreneurs.Artist Roster: BEAUTY SCHOOL DROPOUT
  • Vydia
    Vice President Of Marketing
    Vydia Apr 2018 - Jul 2020
    Los Angeles , Ca, Us
    Marketed a technology start-up focused on global distribution that provides a content management platform toward $12M in annual revenue. Navigated initiatives for the Creator Marketing, Corporate Marketing, and Product Marketing. Supported marketing efforts for artists including content, delivery and monetization as well as enhanced revenue analytical reporting. Introduces Creator Marketing vertical to develop strategic rollout campaigns for independent artists while focusing on business development initiatives, client retention programs, and major label deal transactions.
  • Munchkin
    Senior Manager Of Digital Development & Public Relations
    Munchkin Feb 2016 - Apr 2018
    Van Nuys, Ca, Us
    Developed and led strategic digital marketing and branding plans that drove an annual revenue of $300M for Munchkin's innovative baby and toddler product line across 10+ categories enriching consumer experiences through digital engagement and branding. Managed the three-person Digital Engagement team and increased inter-departmental coordination. Led strategic efforts to grow multicultural consumer business and loyalty.
  • Universal Music Group
    Head Of Digital Marketing & Strategy- Verve Music Group
    Universal Music Group May 2012 - Feb 2016
    Santa Monica, California, Us
    Orchestrated digital marketing strategy, drove revenue by liaising with top digital service providers, ideating digital engagement campaigns and segmented marketing. Increased album, single, and video consumption by 60% for clients such as We Love Disney, Andrea Bocelli, Rod Stewart, and Mary J. Blige through marketing efforts. Conducted comprehensive marketing management, including social networking strategy, fan messaging, and management of revenue channels.

Karla Ortiz Skills

Digital Marketing Social Media Marketing Marketing Digital Strategy Social Media Social Networking Digital Media Online Advertising Advertising Music Industry Facebook Public Relations Music Entertainment Online Marketing Management New Media Sponsorship Content Management Record Labels Marketing Strategy Radio Event Planning Sales Event Management Leadership Brand Management Publicity Music Production Digital Distribution Marketing Communications Strategy Teamwork Merchandising Time Management Brand Development Web Development Product Marketing Project Planning Microsoft Word Seo Search Engine Optimization A&r

Karla Ortiz Education Details

  • California State University, Fullerton
    California State University, Fullerton
    Double Major: Communications (Emphasis In Public Relations); Sociology

Frequently Asked Questions about Karla Ortiz

What company does Karla Ortiz work for?

Karla Ortiz works for Los Angeles College Of Music

What is Karla Ortiz's role at the current company?

Karla Ortiz's current role is Professor + Career Counselor.

What is Karla Ortiz's email address?

Karla Ortiz's email address is ka****@****acm.edu

What is Karla Ortiz's direct phone number?

Karla Ortiz's direct phone number is +181822*****

What schools did Karla Ortiz attend?

Karla Ortiz attended California State University, Fullerton.

What skills is Karla Ortiz known for?

Karla Ortiz has skills like Digital Marketing, Social Media Marketing, Marketing, Digital Strategy, Social Media, Social Networking, Digital Media, Online Advertising, Advertising, Music Industry, Facebook, Public Relations.

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