A fully bootstrapped, tech-enabled, B2B sales enablement agency that connects companies with qualified leads. Serving mostly tech or tech enabled clients across a variety of industries, shortening the sales cycle and building a predictable pipeline.> Worked directly with CEO/founder on strategy, sales, finance, operations, people management from a team of 3 to over 30 across the globe.>Managed website launch and refined copy that communicated brand value that engaged target audience increasing inbound sales opportunities. >Streamlined recruitment process from job description to onboarding and performance management, worldwide. Reduced time-to-hire, onboarding length and decreased turnover.>Effectively managed client engagements while providing marketing services such as copywriting, campaign strategy, Hubspot implementation leading to higher retention rates, client satisfaction and multiple revenue streams for Revenue Accelerator.

A boutique marketing agency playing in the intersection of retail, real estate, government & technology. A small, but mighty team who won bids from much larger agencies and known for its ability to get things done. >Worked on community giving TV, print and digital campaigns for a provincial energy supplier that improved NPS score.>Created a campaign for a home builder and grew marketing leads by 500%.Implemented a digital marketing campaign for a B2B Technology company that increased website traffic 10x.>Managed & mentored jr staff while building a culture of support, inclusion and achievement.

One of the first plant-based protein products that crossed over from a very niche vegan space to mass audience. I joined the marketing team just before a major rebrand and was part of the journey from small, local, brand to major brand prominence. >Created product placement strategies for major retail partners and distributors (Whole Foods, Loblaws, Sprouts, GNC, Vitamin Shoppe).>Rolled out sales & marketing materials that enabled instant updates eliminating waste created by reprinting and extensive distribution.>Created “planograms” for retailers to enable best placement on shelves keeping sales growth and market expansion top of mind.>Developed and grew the first influencer marketing program (on Instagram) at Vega to over 1000 members who distributed products across North America.>Saw monthly sales volume grow 10x during tenure to eventual successful acquisition by a global retail brand.>Worked with retail partners & Team Vega on PR initiatives like pop-up shops resulting in 30% sales growth.

A Canadian Government Crown Corporation. Funding came both from the government and private sector to create global marketing campaigns to bring Canada to the forefront of travel. I joined the CTC in the years leading up to the 2010 Vancouver Olympic Games while we were going through a company restructuring to ensure maximization of public money and entering new markets (Brazil, India, China).>Rolled out Balanced Scorecard throughout the organization resulting in a better strategic decision making through workshops, ongoing training and support where needed.>Helped build the tourism marketing arm of the Canadian government in emerging markets (Brazil, India and China).>Hosted Brazilian media on trips across Canada ahead of the 2010 Olympic Games resulting in the highest number of Canadian tourism articles and overall increased spending and travel of Brazilian tourists over the following year. >Launched guides focused on different tourism verticals (shopping focused, winter focused) yielding special interest tourism packages catering to these interests. >Managed annual budget of 2M within a 10% variance.>Project managed large scale events including: annual retreats for Canadian media & trade partners, CTC trade show exhibitor at largest tourism trade show in Canada, event and travel management for VP of Sales, worked with tourism offices and large brands like Fairmont Hotels, Air Canada, restaurants to create unique experiences for Brazilian media (across Canada), and hosted media on week-long “fam” trips.