Karla Riddle Email & Phone Number

Los Angeles Metropolitan Area

Manage 1.3M RSF of industrial property in 9 states. Total portfolio of 3.3M RSF of active manufacturing plants in 15 states. Acquisition and disposition of selected properties. CapEx projects, leasing and all aspects of property management. Financial reporting and financial analysis.

Los Angeles, CA

Property Management & Leasing – Responsible for management and leasing of 11 office buildings in Pasadena, Westlake Village, La Quinta and Roseville, California, and Mesa, Arizona. Total of approximately 525,113 SF with 85 office/retail tenants. Partial list of responsibilities includes: Acquisition/disposition due diligence, budgeting, capital.

Greater Los Angeles Area

• Responsible for the overall performance and NOI of an office building in Ontario, CA. Including all facets of property management and leasing. Direct maintenance team/vendors, vendor selection and contract.
• Designed and implemented leasing program to fill vacant units within the building
• Initiated an elevator modernization for two hydraulic elevators
• Upgraded Fire Life Safety system and tied into new elevator system
• Installed smart card entry system for all entries and elevators to control building access

Greater Los Angeles Area

• Direct all hiring for positions at parent company, BH Properties. Created job descriptions and salaries. Coordinated job postings. Initiated partnerships with search firms.
• Filled first ten positions ahead of schedule. Interviewed applicants.
• Reduced costs by renegotiating rates with search firms and job boards.
• Reviewed 2,000 resumes per month.

Greater Los Angeles Area

• Established and manage executive suite operations business unit for a multi-million dollar real estate development company with 90-plus assets in 16 states. Oversee sales of office space, virtual offices, telecom.
• Launched business operations in two locations (Salt Lake City, UT, and Ontario, CA).
• Built annual sales from zero to $400,000 in first two years.
• Took business to profitability in 10 months on $150/month marketing budget.
• Designed complete business, strategic, marketing, pricing, and leasing plans.
• Achieved 75% occupancy rate across both locations within first year.

Greater Los Angeles Area

• Co-founded and operated company that provided marketing plans, business plans, logos, websites, and blogs for small business owners. Administered project budgets. Designed campaigns.
• Improved lead traffic, marketing and advertising ROI, and revenues for clients through social media, CRM, email marketing, new landing pages, and keyword optimization.
• Formulated and implemented effective affiliate marketing programs for clients.

Irvine, CA

• Promoted to oversee sales and marketing for $100M company specializing in office space, virtual office, telecom/IT services, and administrative services for small businesses. Directed advertising, sales promotions.
• Increased sales efficiency by rolling out CRM and sales management systems to 52 locations.
• Recruited and trained 18 general managers and opened 20 new executive suites nationwide.
• Delivered $273,000 in new contracts in Q1 of 2010. Enhanced operational performance by preparing objectives for each GM and region, spearheading internet and social media marketing efforts, and setting marketing budgets.

Greater Los Angeles Area

• Maintained 19-location territory in Los Angeles County. Managed sales, marketing, and occupancy. Worked with CEO on site selections and build outs. Carried out competitive and revenue analyses.
• Increased overall profitability for all 19 locations and earned promotion to Director.
• Chosen to conduct training of new General Managers and Regional Managers.

Century City, CA

• Managed Century City location. Held responsibility for P&L, sales, and operations.
• Increased occupancy from 60% to 95% in first six months.

Greater Los Angeles Area

• Promoted from Assistant Property Manager in less than 1 year. Managed 4 commercial portfolios, comprising 14 properties. Supervised staff of 25. Carried out collections and revenue analyses.
• Facilitated $2.5M in annual revenues by coordinating tenant move-in for 99,125 sq. ft. site.
• Participated in successful $13M infrastructure renovation.