Karla Torralba Email & Phone Number

Berlin, De

Berlin, Germany

- Multimedia (video, posts, pictures) social media content creation: Instagram, LinkedIn, TikTok. Topics: HR, Healthcare, Nursing, IT, Culture and Lifestyle;- Planning and production of clients' testimonials (video and written); - Online content marketing for global markets in English, Spanish, Portuguese and German; - Community management;- Lead generation campaign, Lead Ads;- Video edition and design creation for social media; - Newsletter;

Berlin, Germany

- Worked as a volunteer in the Marketing team as a communications and content manager for creative multimedia content (podcast, videos, articles) and managed Social Media channels focused on LinkedIn and Instagram. - Planned and executed monthly events and workshops about educational topics, integration and job market, bringing relevant speakers and planning content strategy.- Produced, wrote and edited high-quality multimedia storytelling with inspirational human stories and educational content.- Developed content calendar using Google Workspace and Trello for consistent publishing and improved workflow organization and team collaboration.- Implemented a ticketing system increasing ticket sales for events and workshops via Eventbrite.

Berlin, Germany

- Managed teams and workflow in a fast-paced and dynamic international environment with cross-functional teams, resulting in consistent video and live content distribution for clients at a global level.- Worked under short deadlines, managing multiple projects from assignment to client delivery and delivering content to global stakeholders in collaboration with Sales, Broadcast, and Distribution teams. - Planned and tracked international news and trends, produced relevant international videos, interviewed people in German and English and wrote English scripts.- Managed and assigned freelance producers and field collaborators to content production, ensuring the content matched quality standards and a steady stream of diverse content.- Proofread and fact-checked videos, User Generated Content (UGC) and scripts.- Coordinated daily budget and freelancers' fees.- Onboarded and trained employees and freelancers.Previous: Desk News Organizer - Organized workflow to ensure the videos received followed established standards and technical guidelines.- Updated and organized the Project management platform.- Produced Live broadcasts in collaboration with external collaborators and Livestream production teams.

Germany

Created and Translated content, and delivered subtitle translations, enhancing the quality of Portuguese content and helping the timely launch of the Fifa+ international multimedia project.

Berlin, Germany

- Reviewed, edited and proofread translated documents. Worked as a technical writer and proofread documents, creating and documenting databases and reports, promoting standardization and improving workflow and cross-functional team collaboration.

São Paulo Area, Brazil

- Managed and maintained updated homepages, URLs, and online content on CMS such as WordPress.- Created FAQs and content focused on SEO, making the UOL Esportes content rank higher on Google. - Produced exclusive multimedia journalistic content such as Podcasts, news articles, YouTube videos, photoshoots and special campaigns for international coverages such as the Olympic Games.- Managed a 10-person team at the 2018 World Cup, coordinating a dynamic work environment, workflow and timely live content deliveries.- Planned and managed international coverage projects in collaboration with cross-functional teams, senior editors and managers.- Participated as a news reporter in the Rio Olympic Games (2016) and the Lima Pan-American Games (2019), delivering exclusive multimedia content and interviews.- Integrated Olympic athletes into multimedia content projects with interviews showing their unique perspectives.

- Fact checker for the Comprova project fighting against fake news related to politics and health topics.

São Paulo, Brazil

- Breaking news content writer for multisport.- Live score content writer. - Utilized SEO principles to optimize content for search engine rankings.

Londres, Reino Unido

- Content writer in International coverage of the London 2012 Paralympic Games.

Bauru E Região, Brasil

-Content writer intern for breaking news.

Bachelor’S Degree, Communication, Journalism, And Related Programs

Master’S Degree, Sports Communication

English Language And Literature, General