Karl Aussia Email & Phone Number

United Kingdom

London, England, United Kingdom

HM GOV/ DCMS: UNBOXED: HEAD OF BRANDWATERAID, INTERIM HEAD OF BRAND & CREATIVE CONTENT(See below)TOMMY, DIGITAL AGENCYRepositioned the agency to encompass wider sectors including devising methods and processes to service brand clients and lead strategy across accounts.*Tesco Mobile, Amazon Prime Video, Netflix, Warner Bros, Lucozade. WPP. FITCH DESIGNContributed to the agency’s vision as new brand experience. Lead blue chip accounts in UK, Russia and Switzerland. Providing brand experience visioning.*JTI Logic, ADG, Dream Island, Butlin’s, Gardena, Adidas, Crabtree & Evelyn.EVOLVE AGENCYRepositioned and assisted running the agency, also devised cross-sector thought leadership events and and publishing.*TWCL, Berkeley, Linden, Quintain.WPP, LANDORLead on culture, content and project innovation. Headed up strategy on Corporate and FMCG teams.Provided innovation research and thought leadership publishing and team mentoring.WPP Digital Committee representative.*BP, Grand Oak Distilleries, Linde Group, Diageo, SAB Miller, Tetley, Etihad and Intu. WPP, MINDSHARE WORLDWIDE*HSBC: devised global cultural tour concept.CHEIL WORLDWIDEInterim Head of Strategy.*Samsung mobile, Smart TV and retail. London 2012 Olympic headline sponsorship planning team. ONEDOTZEROLad strategic development of touring digital arts festival including UK residency at BFI, London Southbank, content themes, sponsorship, academic partnerships. Secured funding from Arts Council England and NESTA. Negotiated De:code exhibition at the V&A museum and representative on London 2012 Olympic digital committee.SPF15.Established creative team, provided strategy for accounts/pitches.Prepared BIMA award: Best eCRM effectiveness for Superdrug Summer.*Superdrug, Charles Worthington. KLP EURO RSCGHelped lead the winning pitch for Orange (France Telecom.Accounts: Orange UK and France, Nokia, Hennessey.

FILM & TV ART DEPARTMENT: CREATIVE RESEARCHERImage research for award-wining production designers Gemma Jackson for the movies The Outfit (2022) directed by Graham Moore and starring Mark Rylance; and the forthcoming biopic about Lee Miller (2022) directed by Ellen Kuras and starring Kate Winslet, Alexander Skarsgård and Andrea Riseborough, also for prduction designer Andrew McAlpine for the forthcoming Netflix series The Perfect Couple.ARTS COUNCIL ENGLANDCommunications consultant for creative industries . Also media and contet strategy for deciBel Live Performance ShowcaseFLAMINGOStrategic planning: African market insight expertLONDON SINFONIETTAIntegrated festival concept development DIXON BAXIPositioning: British Land and D3 TV (Serbia). Also, internal agency process development and team mentoringI-AM ASSOCIATESPitch support, process development and team mentoring: Premier Inn, Enterprise carsCOLUMNSRevised pitch structure and team mentoringNOURISH SKINCAREBrand development. NPD visioning. Integrated marketing campaign structure and team trainingVIVACITYStrategy for luxury positioning of Johnny Walker Blue Label in LAC regionELVISStrategy and thought leadership for Honda, Sky and Virgin RailPITCHLondon 2012 cultural activation workshops for Yahoo.comAIRSIDELuuvo luggage B2B launch strategySAPIENTNITROUnilever: brand refresh for Dove DEFECTED RECORDSMarketing communications plans and creative strategyKLEIN O'RORKECityCentre Bahrain, City of Dundee UK, SPARC Group UAE

London & Birmingham

Backed by £120million of Government investment, UNBOXED: Creativity in the UK is a once-in-a-lifetime celebration of creativity that has the power to change the world formed through radical collaboration between visionary talents working across science, technology, engineering, arts, and mathematics.Funded and supported by the four governments of the UK, and co-commissioned with Belfast City Council, EventScotland and Creative Wales, UNBOXED is the biggest and most ambitious creative programme ever to take place across the UK and online from March to October 2022.- Led and managed the end-to-end development and delivery of dynamic audio-visual branding starting by establishing core strategy through to creative concept development, procurement briefings budget management and high-level reporting.- Oversaw the procurement of external suppliers - branding, audience research, and marketing agencies in strict accordance with HM Government framework regulations. Then, worked together to refine strategy including audience segmentation, brand proposition, positioning and narrative, and ultimately delivering comprehensive brand guidelines, content, assets, and marketing campaign /activation plans linked to live dashboards for monitoring and evaluation.- Devised a programme to actively engage and achieve agreement between an extremely complex set of stakeholders throughout the process including the DCMS, the devolved governments and their appointed strategic delivery partners, the ten distinct collective creative teams formed from across STEAM sectors, festival directors, the board, and advisory group.

United Kingdom

Retained to creatively deliver the organisation’s first global ‘Water & Climate Summit’ hosted by HRH The Prince of Wales. This bought together key figures from politics, international development, business, and media to address climate change and its impact on access to water and sanitation. Also devised a new planning framework starting with establishing a concise advocacy position, objectives, and core messaging, then mapping these to global targets, integrated campaign, and content plans; and produced a three-year business plan charting ongoing creative brand development, and co-produced WaterAid's bi-annual Global Comms Meeting that bought together communication leads from across 35 countries, populated with presentations by thought leaders from across sectors.

Ma Arts Policy And Management, Media And Cultural Studies, Merit

http://www.bbk.ac.uk

Strategy And Sustainability Course

Course, Creative Writing

Activities and Societies: A 12 week course covering structure, characterisation, dialogue, point of view, narrative voice, style and how.

Mentoring And Leadership Training

Wset Level 1 Certificate, Spirit Distillery.

Html And Web Marketing, Creative Suite

Apprenticeship, Apprenticeship; Display, Design And Brand Promotions Then Design Studio Assistant Through To Senior