Creation and execution of marketing strategies aimed at achieving global business goals. My journey in this strategic role involves a wide range of responsibilities that shape the company's presence on the global stage, working with the ANDRITZ Automation marketing team to ensure the implementation of the marketing strategy throughout the entire group.

Responsible for aligning corporate identity with communication actions and strategies across diverse audiences. As a spokesperson for the corporate culture, I disseminated best practices related to development, culture, and the work environment, working closely with the global marketing manager to ensure the implementation of the marketing strategy throughout the entire group.I developed communication plans to execute marketing strategies for services and products across various target… Show more Responsible for aligning corporate identity with communication actions and strategies across diverse audiences. As a spokesperson for the corporate culture, I disseminated best practices related to development, culture, and the work environment, working closely with the global marketing manager to ensure the implementation of the marketing strategy throughout the entire group.I developed communication plans to execute marketing strategies for services and products across various target audiences. This included the creation, monitoring, and performance management of channels. I managed relationships with the press, organized and facilitated internal and external events (both online and offline), and prepared and supported spokespersons. I actively participated in the creation of videos and webinars, from script and storyboard development to launch, as well as the creation of sales support materials such as brochures, presentations, and advertisements.My role also included supporting the execution of marketing plans to increase lead generation, conversion, and brand recognition. I managed social media campaigns and worked closely with communication agencies to drive communication projects and programs. Additionally, I planned, validated, and executed internal communication and engagement plans, involving content curation, production, revision, metrics, and updates across various internal digital platforms (email, Teams, intranet, Digital Boards) and offline materials.I conducted research to measure and assess the effectiveness of communication efforts, aiming for continuous improvement in the field. I was also responsible for developing and monitoring processes and policies in the People & Management area, including initiatives related to Employee Recognition, Onboarding, and Training. Show less

Provided support in the development and implementation of communication strategies for both internal and external processes. I assisted in creating, enhancing, and revising procedures related to brand management and corporate reputation. I also aided in campaign management and improvements for both internal and external channels, including the production of content calendars for business unit channels. I contributed to the development and revision of content aligned with the Group's… Show more Provided support in the development and implementation of communication strategies for both internal and external processes. I assisted in creating, enhancing, and revising procedures related to brand management and corporate reputation. I also aided in campaign management and improvements for both internal and external channels, including the production of content calendars for business unit channels. I contributed to the development and revision of content aligned with the Group's mission, vision, and values. Additionally, I was responsible for managing the local LinkedIn page, which included creating artwork and content, scheduling posts, publishing, boosting content, and analyzing reach and engagement. Main interface with local PR agencies and played a key role in aligning global communication strategies. Show less

The 3rd largest independent communication agency in Brazil, with over 75 PR awards. The only Great Place to Work in the PR sector.Support in press and digital influencer relations, information gathering, and production of press releases, articles, story ideas, and content for internal and external channels. Monitoring of events and interviews. Development of metrics and results reports, clipping management, support in crisis prevention and management, and strategic corporate… Show more The 3rd largest independent communication agency in Brazil, with over 75 PR awards. The only Great Place to Work in the PR sector.Support in press and digital influencer relations, information gathering, and production of press releases, articles, story ideas, and content for internal and external channels. Monitoring of events and interviews. Development of metrics and results reports, clipping management, support in crisis prevention and management, and strategic corporate communication planning, as well as assistance in special projects for specific client business demands.Key clients: Linkedin Brazil, Robert Half, BV bank (formerly Banco Votorantim), GRAACC - Group for Support of Adolescents and Children with Cancer, Mauá Institute of Technology, Zenvia, Nuvemshop, DHL Express, Ricoh, ADP Brazil, Odontoprev. Show less

A B2B commerce specialist company with 26 years of experience in the market.Daily contact with the customer to address inquiries, resolve issues, and provide advice on the platform or overall business through various communication channels. High-level involvement with the product and operational teams to facilitate improvement actions, ensure the best customer experience, and full utilization of the services offered by the company.Involvement in special projects assigned by… Show more A B2B commerce specialist company with 26 years of experience in the market.Daily contact with the customer to address inquiries, resolve issues, and provide advice on the platform or overall business through various communication channels. High-level involvement with the product and operational teams to facilitate improvement actions, ensure the best customer experience, and full utilization of the services offered by the company.Involvement in special projects assigned by management and collaboration in the development of processes within the Support area. Assistance in the creation of service scripts with a focus on standardization and excellence in all points of contact. Monitoring the customer journey across all interaction channels (chat, phone, email, and tickets) and mapping potential issues. Identifying opportunities to enhance offline and online channel productivity. Support for strategic projects related to customer service channels.Monitoring the reasons for contacting the Support team. Liaison with the product team, reporting areas of improvement, bugs, and user feedback directly to the developers.Key clients: BUNGE, BASF, Caterpillar, Embraer, Eternit, GRSA, JBS, Klabin, Manserv, Minerva Foods, Vale Mosaic, Nortel, Azul Linhas Aéreas, Saint-Gobain, Anglo American, Toyota, Cinemark, ACCOR. Show less

Production, accreditation, wristbanding, stage setup, dressing room setup, and other activities.