Karla Wiles Email & Phone Number

Birmingham, Al, Us

Responsible for Creating a Talent-Focused Organization, Communications, Branding, Marketing, and Shared Services Strategy.

Birmingham, Alabama, United States

Birmingham

Please Note: EBSCO industries and our businesses do not conduct interviews via Instant messenger or google hangout and we do not schedule interviews via text. We will not request your social security #, credit card, or bank account information in an interview. And, we would never charge a fee for an interview. Be aware, recruiting scams exist.Adding value to EBSCO businesses through strategic guidance, marketing & communication plan development; and collaborative exploration and prioritization of today’s marketing tactics which can drive immediate and longer-term profitable sales and customer acquisition.

Birmingham, Alabama Area

Leading an in-house agency focused on providing creative execution for EBSCO's many diverse businesses.

Birmingham, Alabama Area

Transformed a Corporate Communications department into an in-house advertising agency.

Leading marketing, branding and advertising efforts - development and execution - for over 15 clients.Proactive thinking. Brand planning. Managing expectations. Delivering as promised.

Extensive experience in conflict resolution and curfew negotiations. Built and maintained strong relationships. Developed and managed ever-changing team schedules and masterful management of budget allocations. Enhanced communication skills. Expert listener. Action-oriented leader.

Birmingham, Al

Birmingham, Alabama, United States

A point-of-Interest platform which enhances customer experiences at point-of-service, point-of-purchase, and point-of-care. Spotsy is a universal geo-targeted platform that provides digital magazines, curated content and customized, local information directly to customers.

Birmingham, Alabama Area

From creative intern to Executive Vice President of Client Services, my time at O2ideas was an educational journey - teaching me about branding, advertising and marketing, the importance of hard-work, being inspired and working collaboratively . My experience ranges from creative briefing, copywriting, and account planning to production, strategic planning and analyzing ROI. I've developed countless mass-marketing advertising campaigns, and worked with clients to create a few c.r.m. and loyalty programs. I have managed the r&d through product launch of new products, and worked with interactive teams to evaluate, create and reinvigorate websites and online marketing strategies. I have experience in both quantitative and qualitative research and analysis, data mining, consumer insight discovery, brand planning, brand architecture, brand positioning, corporate branding, private-label branding, and employment branding. I have developed strategic marketing plans and internal communications, managed advertising plans and even dabbled in media planning. The clients I've worked with to do all this fun stuff include: EBSCO Industries, PRADCO Outdoor Brands, Vulcan Information Packaging, Standupdeskstore.com, EBSCO Sign Group, Bruno's; FoodWorld; Giant Foods of Landover; BI-LO; Parisian; Proffitt's; McRae's; Saks Department Store Group; Mervyn's; Jane Seymour, St. Catherine's Court Home Furnishings; This One and That One, Children's Clothing; Books-A-Million; Books-A-Million.com; Medjet Assist; Allsup; Captain D's; Joe Muggs; J.J. Pollois; Dunkin Donuts; Buffalo Rock; SelfTest; Transcender; Kaplan IT; Intuit; and The Home Depot.

Bachelor Of Arts

Activities and Societies: Work. I started my career in advertising very early - college is a blur and not for any of the fun reasons most.

Business

Activities and Societies: Zeta Tau Alpha