Karl Bateson, Mba

Karl Bateson, Mba Email and Phone Number

Chief Marketing and Communications Officer @ DigitalPulse365
Lowell, MA, US
Karl Bateson, Mba's Location
Lowell, Massachusetts, United States, United States
Karl Bateson, Mba's Contact Details
About Karl Bateson, Mba

Global Director of Communications and Social Media with over 15 years of experience, specializing in formulating comprehensive social media strategies, driving significant increases in sales pipelines, managing multi-million dollar marketing budgets, and transforming global PR teams to increase media placements and thought-leadership presence.How I Drive Global Engagement: • Scaled audiences by 100% and enhanced global engagement by 150% in 2 years by spearheading international social media expansion across 7 platforms and 5 languages.• Boosted media coverage by +25% while elevating Share of Voice to #1 in the industry.,• Drove a 20% year-over-year increase in social media followers.• Impacted 100+ attendees at in-person events and virtual media tours to promote new products, securing keynote speakers such as Magic Johnson and key industry figures.My Media Impact: • Netted a +27% lift in email open rates, a 50% increase in employee social engagement, and a 30% decrease in internal emails by revamping the internal communications strategy.• Produced 100+ published articles and commentaries after launching an executive byline initiative to drive thought leadership and awareness of key C-suite personnel.• Managed Media presence and executive interviews at major trade shows and events worldwide including Gitex, ITNation, RSA, Showstoppers, PepCom, etc.• Set record for most executive interviews (34) at Gitex Dubai. Empowering Global PR Success: • Led reputation management by facilitating all crisis communication activities including internal, external, partner, customer announcements, and social media posts.• Created and executed paid and unpaid influencer relations programs for video reviews, testimonials, and direct sales campaigns.• Empowered a global public relations team to achieve a 60% increase in media placements and an 80% rise in thought-leadership presence.• Yielded a 200% increase in endorsements from prominent figures and influencers, including 25+ Olympians and 200+ athletic/lifestyle influencers with a new influencer program.

Karl Bateson, Mba's Current Company Details
DigitalPulse365

Digitalpulse365

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Chief Marketing and Communications Officer
Lowell, MA, US
Karl Bateson, Mba Work Experience Details
  • Digitalpulse365
    Chief Marketing And Communications Officer
    Digitalpulse365
    Lowell, Ma, Us
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  • Action1
    Head Of Pr
    Action1 Oct 2024 - Present
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  • Acronis
    Director Of Global Communications, Pr And Social Media
    Acronis Apr 2022 - Feb 2024
    Burlington, Massachusetts, United States
    Global Director of Communications & Social Media• Led a global team of 10 and 24 regional agencies while collaborating with the CMO to refine corporate messaging, target key verticals, and define buyer personas for sales and marketing. • Boosted media coverage by +25% while elevating Share of Voice to #1 in the industry. • Drove a 20% year-over-year increase in social media followers. • Impacted 100+ attendees at in-person events and virtual media tours to promote new products, securing keynote speakers such as Magic Johnson and key industry figures. • Netted a +27% lift in email open rates, a 50% increase in employee social engagement, and a 30% decrease in internal emails by revamping the internal communications strategy. • Scaled audiences by 100% and enhanced global engagement by 150% in 2 years by spearheading international social media expansion across 7 platforms and 5 languages.
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  • Jabra
    Head Of Pr & Communications - North America (Global Marketing Team)
    Jabra Jan 2015 - Apr 2022
    Greater Boston Area
    • Empowered a global public relations team to achieve a 60% increase in media placements and an 80% rise in thought-leadership presence.• Yielded a 200% increase in endorsements from prominent figures and influencers, including 25+ Olympians and 200+ athletic/lifestyle influencers with a new influencer program. • Drove significant revenue growth by executing integrated digital marketing campaigns inclusive of ABM, Channel, Social, and Media directives. • Developed communication strategies for 2 acquisitions and 3 organizational changes, ensuring smooth transitions while preserving brand integrity.• Nurtured strategic partnerships with GQ, Revo, Intel, Microsoft, and Zoom.• Publish Thought Leadership and SEO enhanced Bylines to attract new customers/media• Paid and Earned Media Advertising via Digital and In-Print mediumsAwards: Best End Customer Activation International Marketing award International Social Media Advocacy Award First region to top 1 Billion impressions for Black Friday and Amazon Prime Day sales
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  • Jabra
    Sr. Marketing Manager - Pr & Global Social Media
    Jabra Apr 2014 - May 2015
    Nashua, Nh
    • Fueled a 40% sales growth by building out new channel marketing campaigns. • Boosted campaign performance by +50% across digital, CRM/email, app, and web platforms by leveraging data analytics and A/B testing. • Captured 1B+ media impressions during a critical retail period by crafting a PR and Communications strategy that garnered global adoption. • Enhanced the overall customer experience by collaborating with Product, Business Development, and On-site Experience teams to align marketing efforts.
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  • Jabra
    Sr. Marketing Program Manager
    Jabra Jun 2012 - Apr 2014
    Nashua, Nh
    • Netted a $3-5M increase in sales pipeline over 12 months by formulating a comprehensive social media strategy that bolstered brand visibility. • Scaled digital audience by 50% by forging strategic partnerships with notable industry entities, including Revo, Strava, and Spotify, along with fitness and running groups. • Consolidated social media footprint by reducing accounts from 60 to 15. • Trained 500 staff members, ensuring a cohesive and effective corporate social media approach.
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  • Jabra
    Channel Marketing Manager
    Jabra Oct 2007 - May 2012
    Nashua, New Hampshire, United States
    • Optimized a $3M marketing budget, maintaining regional pricing uniformity and conducting precise return on investment (ROI) evaluations to inform spending. • Secured an 80% surge in platform engagement and a 30% rise in partner enrollment by formulating and launching a channel partner initiative. • Produced a 40% uplift in public sector sales revenue via a sector-specific marketing initiative.
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  • Tretorn, A Puma Company
    Manager - U.S. Operations And Marketing
    Tretorn, A Puma Company Nov 2004 - Oct 2007
    Westford, Ma
    Responsible for the operations of the Tretorn Division of Puma N.A. with specific focuses on managing retail relations, invoicing, credit, and customer service teams.Meet with strategic retail customers and develop marketing plans to maximize consumer engagement.Forecast and submit multi-million dollar inventory buys based on open orders, consumer patterns, and anticipated growth parameters.Product Line Management (PLM) in alignment with retail demands and margin maximizationE-commerce site management including emerging “affiliate” program designed to increase traffic to our website. Double digit sales increase in 6 months.Prepare monthly “Executive Reports” for the international Board of Directors (PUMA) on sales performance, P&L, marketing initiatives, trend analysis, and inventory standing. Negotiate production time lines with overseas manufacturers to meet industry launch dates.Oversee warehouse performance and pro-actively prepare shipping schedule to minimize bottlenecks.
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  • Puma North America
    Us Operations Manager
    Puma North America Jan 1996 - Dec 2004
    Westford, Ma
    Designed “Go To Market Strategy” and infrastructure for the Puma Tretorn DivisionLaunched new “footwear” division for PUMA North America with first year sales in excess of 1 Million Dollars.Direct report to the General Manager of PUMA North America.Perform market analysis of competing brands to determine price points for emerging product line.Developed business/marketing plans for “Tretorn” including budgeting, staffing, and revenue forecasting.Setup corporate infrastructure with strong focus on management information systems and cross-departmental fusion.Oversee development of e-commerce site and implementation of specific marketing directives intended to drive consumer traffic to this site. Created/expanded customer base to 100 retailers in first year of operations
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Karl Bateson, Mba Skills

Strategy Lead Generation B2b Crm Product Management Marketing Management Product Marketing Social Media E Commerce B2b Marketing Multi Channel Marketing Sales Integrated Marketing Customer Service Promotions Public Relations Sales Management Leadership Direct Sales Online Marketing Product Launch Business Development Direct Marketing Marketing Strategy Solution Selling Marketing Management Digital Marketing Brand Development Retail Channel Partners Market Planning Brand Management Strategic Communications Social Media Marketing Brand Development Strategy Marketing Communications New Business Development Email Marketing Market Analysis Market Research Customer Relations Strategy Development Analysis Product Development Competitive Analysis Facebook Blogging Pricing Budgets

Karl Bateson, Mba Education Details

Frequently Asked Questions about Karl Bateson, Mba

What company does Karl Bateson, Mba work for?

Karl Bateson, Mba works for Digitalpulse365

What is Karl Bateson, Mba's role at the current company?

Karl Bateson, Mba's current role is Chief Marketing and Communications Officer.

What is Karl Bateson, Mba's email address?

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What is Karl Bateson, Mba's direct phone number?

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What schools did Karl Bateson, Mba attend?

Karl Bateson, Mba attended Walden University, Suffolk University, Duke University, Merrimack College.

What skills is Karl Bateson, Mba known for?

Karl Bateson, Mba has skills like Strategy, Lead Generation, B2b, Crm, Product Management, Marketing, Management, Product Marketing, Social Media, E Commerce, B2b Marketing, Multi Channel Marketing.

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