It is all about you and your company. Wether you want to see the lamp, rub it or shake the djinnies hand, we are here to listen and to work together with you, your staff and your company to get the next level and beyond. Are you looking for a seasoned marketing executive in omnichannel or ecommerce ? Do you have questions on marketing effectiveness or need help planning ahead for growth ? Do you want us to give insights in your customer data ?Give us a call and let's talk !We can come over for a day of inspiration, for a goal defining workshop, for an implementation ride together or we dig in with you as an interim manager to get you on your way.

During the last five remarkable years as the E-commerce Director @ SchoenenTorfs, I had the privilege of driving exceptional sales results and achieving phenomenal growth in top line revenue. During my tenure, I successfully tripled the online business in recurring yearly turnover, effectively doubling gross margin in the process. This incredible growth was a result of dedicated hard work, strategic decision-making, and an ambitious re-platforming initiative, that significantly enhanced stability and performance. Next to that we upgraded the way we reached out towards our customers in marketing and service, and changed our front end website connecting all datapoints.One of my proudest achievements was re-skilling the existing team and expanding the team further from this solid basis resulting in a talented team of experts, nurturing their skills and fostering a collaborative environment. From guiding inexperienced content writers to empowered SEO, SEA, and UX high performers, marketeers and projectmanagers, we harnessed the collective power of our expertise to navigate the challenges posed by the fast paced retail sector and of course the covid pandemic. Together, we not only weathered the storm but also sustained and further increased our turnover in the post-COVID era.As the e-commerce director I was responsible for the e-commerce team, the photo-studio for product shots and product data enrichment and for the customer service department. During my tenure we re-platformed the whole business to salesforce triple cloud environment with customer data platform at the centre as the main driver for commercial decision making. I had full p&l responsibility and reported within the management team to the CEO of the family owned company.

Over the course of my near one-year term as a management consultant in the Chief Marketing Officer (CMO) role, I had the privilege of spearheading a transformative journey for a prominent bike retailer with 20 stores in Belgium and 15 stores in the Netherlands. In a period marked by uncertainty and intensified competition from online retailers, our strategic initiatives focused on revitalizing sales, reinvigorating the online business, and fortifying the brand's identity.One of our most notable achievements was the remarkable surge in e-bike sales. Recognizing the emerging demand for sustainable transportation options, we meticulously analyzed market trends and consumer preferences and we tailored our product offerings, marketing campaigns, in-store sales people and experiences to accentuate the appeal of e-bikes. This strategic pivot paid dividends as we witnessed a significant uptick in sales.Our efforts extended to the digital realm as well. We optimized the online shopping experience, streamlining the purchasing process and enhancing user engagement. Leveraging data-driven insights, we implemented targeted digital marketing campaigns that resonated with our target audience. This concerted digital push resulted in a surge of online sales, positioning us as a formidable competitor in the virtual marketplace.We also sought to reinforce the brand's essence. Our emphasis on core values such as customer friendliness, reliability, and exceptional service helped us distinguish ourselves from the competition. By fostering a culture of outstanding customer interactions, we were able to forge lasting relationships with our clientele. Our commitment to reliability underscored the quality of our products, earning the trust of both new and loyal customers. As we reflect on this journey our endeavors revitalized sales, invigorated the online business, and fortified the brand, breathing new life into the bike retailer's operations.

During my role as county manager for Albelli, my responsibilities included overseeing dedicated native teams for both countries and focusing on driving and building the business through various strategies such as online presence, brand collaborations, promotions, and growth initiatives.In my role as a Country Manager, some of my key responsibilities were :* Market Analysis to understand trends in the photobook and photoprints industry in BE and FR.* Remote Native Team Management: to ensure efficient operations, collaboration, and achievement of goals. * Developing Strategic Planning :applying strategies to drive growth, increase market share, and enhance the brand's presence in the BE and FR markets.* Partnerships and Collaborations with other brands for promotional activities, try-and-buy initiatives to expand the customer base and increase brand visibility.* Online Presence and E-commerce: Focusing on enhancing the company's online presence through effective e-commerce strategies and digital marketing campaigns.* Sales and Revenue Growth: Setting sales targets, monitoring sales performance, and implementing strategies to achieve revenue growth in both countries.* New product launch : Identifying opportunities to develop new products e.g. Xmas cards, communion cards etc).* Budget Management and reporting and analysis: Managing the marketing budget to achieve desired outcomes while keeping costs under control and reporting on KPI progress.My experience at Albelli involved a mix of strategic planning, team management, market analysis, and partnership building to drive the growth of the business in Belgium and France. This experience provided me with valuable insights into managing cross-functional teams, collaborating with other brands, and navigating the challenges and opportunities of the e-commerce and photography industries.

Together with my team we sold high quality photo products through our e-commerce website. We were focussed on finding, convincing, converting, keeping and growing the customer database using cloud based tools combined with our knowledge and experience.As a member of the executive committee I was in the position to contribute and be a part of our company's identity, structure, development and growth.Starting as a product manager in 2004, I was able to work my way up and I had the privilege to build the company and a team consisting of keyword buyers, CRM specialists, content and marketing specialists and e-marketeers.

Team manager for ExtraFilm BeneluxP&L and budget responsibilityCRM managerOffline and online campaign managerPartnership management MSN, Belgacom, ScarletCustomer Service Manager