Karlease Ruddock's Location
New York City Metropolitan Area, United States, United States
Karlease Ruddock's Contact Details
Karlease Ruddock work email
- Valid
- Valid
- Valid
Karlease Ruddock personal email
- Valid
- Valid
Karlease Ruddock phone numbers
About Karlease Ruddock
With a robust background in marketing and brand management, my recent role as Sr. Analsyt at CVS Health honed my skills managing vendor relationships and driving customer and category growth within the Beauty and Personal Care sectors. Throughout my career, I have developed strong expertise in strategic implementation, within B2C and B2B environments, and have flourished in roles requiring the orchestration of cross-fuctional teams. At the core of my professional drive is a commitment to delivering strategic insights and fostering stakeholder engagement, all aimed at delivering for the customer and achieving measurable business outcomes. What Fascinates Me: My interest in human psychology is at the root of my decision to choose Marketing where consumer insights inform brand positioning, segmentation models, analyses of buyer behavior, site merchandising and eCommerce practices. Outside of work, I enjoy learning about history, architecture, interior design and real estate, all related to how people live.
Karlease Ruddock Work Experience Details
-
Mortgage LoansFm Home Loans, LlcNew York, Ny, Us -
Board MemberLc Co-Op Board Jan 2024 - PresentElected for a 3-year term to Board of Directors to contribute to effective running of large residential NYC coop (over 100 units). Meet monthly with Board and management company to make decisions about capital expenidtures, safety, and resolving quality of life issues. Taking a fair and objective approach to problem solving.
-
Sr. Analyst, Customer And Category GrowthCvs Health Aug 2023 - Dec 2023Woonsocket, Ri, UsManage vendor relationships with Beauty and Personal Care accounts, delivering offers targeted to various consumer segments through at-register coupon offers, email and direct mail channels. Support loyalty and personalization efforts through accurate reporting of results, approval of 100-200 weekly vendor offers, and other business-critical operations requiring advanced knowledge of Excel and ability to handle large data sets. -
Marketing Manager, Online Experience/Devices (Site Merchandising, Consumer Electronics)Amazon May 2022 - Nov 2022Seattle, Wa, UsSelected to join MBA, a newly formed marketing operations team focused on driving scale, efficiency,and automation for critical merchandising functions. Built content created to drive traffic for all Alexa-enabled devices on Amazon homepage. Defined and executed the messaging for key promotional events, such as Mother’s Day and Prime Day.Contributed to the building of traffic campaigns and creation/QA of product detail pages.Helped to onboard and train several newer team members. -
Marketing Manager, AnalystAmazon Oct 2021 - Apr 2022Seattle, Wa, UsDrive ad revenue by supporting Account Management function within Amazon Advertising. Provideanalysis to track customer advertising performance, present unique benefits of advertising onAmazon.com and make recommendations to promote customer success.Leveraged previous expertise in personal care to contribute to beauty client presentations includingbusiness reviews. Trained on a range of Amazon-specific tools to deliver media plans, end-of-campaign reports,Quarterly Business Reviews, campaign performance reports, and providing targeting for campaigns.
-
Marketing ManagerAmazon Web Services (Aws) Sep 2020 - Mar 2021Seattle, Wa, Us -
Marketing Consultant » Brand Development | Project Management | Category AnalysisIndependent Marketing Consulting Jul 2018 - Sep 2020Seasoned marketer with over ten years experience in CPG companies, offering expertise to CPG and apparel clients.Focus Areas include:Brand Development | Project Management | Category Analysis | Consumer Insights | Social Media Content
-
Marketing Manager, Strategic Initiatives » Brand Management | Project Management | Product LaunchPrudential Financial Apr 2017 - Aug 2017Newark, New Jersey, UsLed a large team in completing pre-launch activities for a major annuity product launch. This role drew heavily on my experience in highly-regulated industries. -
Marketing Consultant, Commercialization » Brand Management | Project Management | Product LaunchMondelēz International Aug 2016 - Oct 2016Greater Chicago Area, Il, UsSupported multiple product launches for Sour Patch Kids brand, as part of Confectionary Commercialization team, bringing innovation, seasonal products and custom packs to market. -
Marketing Consultant, Gum Portfolio » Communications Planning | Brand Management | Consumer InsightsMondelēz International Apr 2014 - Sep 2014Greater Chicago Area, Il, UsCo-directed integrated market planning and execution for the $100M+ Dentyne Gum brand. ► Planned and executed 2014/2015 IMC (Integrated Marketing Communications) cycle, in partnership with several agencies. ► Steered advertising, shopper marketing, and innovative social media messaging with a new brand voice and winning formula for content. ► Produced monthly reports and an in-depth analysis providing insight into improved first-half sales performance (+3.3% growth), reversing previous declines as category sales shrank by -3.6%.
-
Marketing Consultant, Disposable Razors » Product Launch | Brand Development | Consumer InsightsEdgewell Personal Care Feb 2013 - Oct 2013Shelton, Connecticut, UsHired to innovate and launch packaging, in-store displays, and program execution for 3 key Schick razor brands – Hydro, Quattro and XTreme 3 – which delivered ~$150M in total sales annually. ► Tracked performance of new product launch by analyzing Nielsen retail sales data, and charted KPIs regarding units, pricing, distribution, market share and promotional impact for senior management team. -
Marketing Consultant, Nutritionals » Brand Management | Project Management | Communications PlanningBayer Jan 2012 - Oct 2012Leverkusen, North Rhine-Westphalia, DeAs a point person on the advertising team, collaborated on a turnaround initiative for the $270M One A Day Multivitamin brand, which had experienced sales declines in the prior year. ► Administered $30M+ budget, and coordinated multiple agencies executing advertising, media, promotions, digital and PR. ► Developed TV spots, display ads, promotional microsite, sweepstakes and sponsorships. ► Implemented full-line packaging change driven by complex claim revisions. -
Marketing Consultant, Pain Management » Brand Management | Consumer Products | Consumer InsightsPfizer Consumer Healthcare Nov 2010 - Jan 2012New York, New York, UsDesignated as brand lead for digital and promotional marketing initiatives for ThermaCare.► Partnered with digital agency to launch Facebook brand page. Optimized fan engagement by increasing the ratio of consumer-centric vs. brand-centric posts, as well as by composing appropriate responses to comments. ► Re-designed ThermaCare.com to incorporate Facebook functionality, articles for SEO search, and Content Management System to facilitate real-time site updates. ► Orchestrated email promotional campaign, growing e-mail subscriber base 300%+. ► Leveraged newly-conceptualized brand positioning across digital media and in-store materials. Also, advocated changes to coupon delivery to improve consumer experience. -
Marketing Consultant, Core Franchise » Product Launch | Consumer Products | Competitive AnalysisDanone Jan 2010 - Dec 2010Paris, FrSelected to manage product development, packaging and sales analysis for Dannon’s core portfolio as it entered the Greek yogurt segment.► Steered launch of original 5 Greek yogurt flavors, and developed five new flavors, after quantifying impact of high-growth competitive Greek products. ► Designed promotional and base packaging for Fruit On The Bottom and Dannon Greek, and leveraged analysis to shape retailer-specific strategies for the brands, which delivered $300M+ in total sales. -
Marketing Consultant, Soft-Sheen Carson » Brand Management | Consumer Products | Consumer InsightsL'Oreal Usa Oct 2008 - Jan 2009Paris, FrConducted extensive analysis of IRI data which led to recommendation to revise strategy for Optimum Dandruff Solutions hair care line, launched as a unique offering for the African-American market. -
Marketing Consultant, Prof & Retail Brands » Project Management | Product Launch | Brand DevelopmentReckitt Benckiser Feb 2006 - Apr 2008Slough, Berkshire, GbPlayed a key role in skyrocketing sales growth of the $70M portfolio of professional sanitation products from 2% to 18%, by optimizing packaging, sales/promotional collateral, trade advertising and professional website.► Developed or re-developed 25-30 individual products, and significantly reduced delivery time to market by instituting comprehensive project tracker to manage critical regulatory and other milestones. -
Marketing Consultant, Coffee » Product Launch | Brand Development | Strategy ImplementationKraft Foods 2004 - 2005Greater Chicago Area, Il, UsLed a cross-functional team in implementing the national grocery launch for Seattle's Best Coffee in a licensing partnership between Kraft Foods and Starbucks Coffee Company, capturing 70% retail distribution in year 1.
-
Product Manager » Brand Management | Project Management | Product LaunchL Brands 2003 - 2003Columbus, Oh, UsManaged product development and in-store marketing for an extensive line of home fragrance and personal care products (100+ new skus) including Henri Bendel Home. -
Assoc Product Manager, Oral Care » Brand Management | Competitive Analysis | Strategy ImplementationPfizer Consumer Healthcare 2000 - 2002New York, New York, UsProvided critical insights that drove a complete turnaround for Listerine, the flagship oral care brand, delivering $20M above projected revenue for the year. Led analytics, innovated a new brand strategy, and helped build the ad campaign to drive sustained category penetration. Optimized synergy between advertising and promotional communications, key to improving in-store execution.
Karlease Ruddock Skills
Brand Management
Competitive Analysis
Cross Functional Team Leadership
Marketing Strategy
Market Research
Digital Marketing
Product Launch
Customer Insight
Market Planning
Marketing Management
Project Management
Social Media Marketing
Public Relations
Consumer Products
Brand Development
Digital Strategy
Fast Moving Consumer Goods
Strategy Implementation
Creative Strategy
Communications Planning
Strategic Initiatives
Meeting Facilitation
Special Assignments
Iri
Product Strategy
Project Planning
Project Delivery
Organizational Initiatives
Stakeholder Engagement
Staffing Coordination
Microsoft Office
Karlease Ruddock Education Details
-
University Of MichiganMarketing; Management -
University At AlbanyBusiness Administration
-
Hillcrest High SchoolPre-Medicine/Pre-Medical Studies
Frequently Asked Questions about Karlease Ruddock
What company does Karlease Ruddock work for?
Karlease Ruddock works for Fm Home Loans, Llc
What is Karlease Ruddock's role at the current company?
Karlease Ruddock's current role is Mortgage Loans.
What is Karlease Ruddock's email address?
Karlease Ruddock's email address is kr****@****zon.com
What is Karlease Ruddock's direct phone number?
Karlease Ruddock's direct phone number is +197346*****
What schools did Karlease Ruddock attend?
Karlease Ruddock attended University Of Michigan, University At Albany, Hillcrest High School.
What skills is Karlease Ruddock known for?
Karlease Ruddock has skills like Brand Management, Competitive Analysis, Cross Functional Team Leadership, Marketing Strategy, Market Research, Digital Marketing, Product Launch, Customer Insight, Market Planning, Marketing Management, Project Management, Social Media Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial