Karlease Ruddock Email & Phone Number

New York, NY, US

Elected for a 3-year term to Board of Directors to contribute to effective running of large residential NYC coop (over 100 units). Meet monthly with Board and management company to make decisions about capital expenidtures, safety, and resolving quality of life issues. Taking a fair and objective approach to problem solving.

Woonsocket, RI, US

Manage vendor relationships with Beauty and Personal Care accounts, delivering offers targeted to various consumer segments through at-register coupon offers, email and direct mail channels. Support loyalty and personalization efforts through accurate reporting of results, approval of 100-200 weekly vendor offers, and other business-critical operations.

Seattle, WA, US

Selected to join MBA, a newly formed marketing operations team focused on driving scale, efficiency,and automation for critical merchandising functions. Built content created to drive traffic for all Alexa-enabled devices on Amazon homepage. Defined and executed the messaging for key promotional events, such as Mother’s Day and Prime Day.Contributed to the.

Seattle, WA, US

Drive ad revenue by supporting Account Management function within Amazon Advertising. Provideanalysis to track customer advertising performance, present unique benefits of advertising onAmazon.com and make recommendations to promote customer success.Leveraged previous expertise in personal care to contribute to beauty client presentations includingbusiness.

Seattle, WA, US

Seasoned marketer with over ten years experience in CPG companies, offering expertise to CPG and apparel clients.Focus Areas include:Brand Development | Project Management | Category Analysis | Consumer Insights | Social Media Content

Newark, New Jersey, US

Led a large team in completing pre-launch activities for a major annuity product launch. This role drew heavily on my experience in highly-regulated industries.

Greater Chicago Area, IL, US

Supported multiple product launches for Sour Patch Kids brand, as part of Confectionary Commercialization team, bringing innovation, seasonal products and custom packs to market.

Greater Chicago Area, IL, US

Co-directed integrated market planning and execution for the $100M+ Dentyne Gum brand. ► Planned and executed 2014/2015 IMC (Integrated Marketing Communications) cycle, in partnership with several agencies. ► Steered advertising, shopper marketing, and innovative social media messaging with a new brand voice and winning formula for content. ► Produced.

Shelton, Connecticut, US

Hired to innovate and launch packaging, in-store displays, and program execution for 3 key Schick razor brands – Hydro, Quattro and XTreme 3 – which delivered ~$150M in total sales annually. ► Tracked performance of new product launch by analyzing Nielsen retail sales data, and charted KPIs regarding units, pricing, distribution, market share and.

Leverkusen, North Rhine-Westphalia, DE

As a point person on the advertising team, collaborated on a turnaround initiative for the $270M One A Day Multivitamin brand, which had experienced sales declines in the prior year. ► Administered $30M+ budget, and coordinated multiple agencies executing advertising, media, promotions, digital and PR. ► Developed TV spots, display ads, promotional.

New York, New York, US

Designated as brand lead for digital and promotional marketing initiatives for ThermaCare.► Partnered with digital agency to launch Facebook brand page. Optimized fan engagement by increasing the ratio of consumer-centric vs. brand-centric posts, as well as by composing appropriate responses to comments. ► Re-designed ThermaCare.com to incorporate Facebook.

Paris, FR

Selected to manage product development, packaging and sales analysis for Dannon’s core portfolio as it entered the Greek yogurt segment.► Steered launch of original 5 Greek yogurt flavors, and developed five new flavors, after quantifying impact of high-growth competitive Greek products. ► Designed promotional and base packaging for Fruit On The Bottom and.

Paris, FR

Conducted extensive analysis of IRI data which led to recommendation to revise strategy for Optimum Dandruff Solutions hair care line, launched as a unique offering for the African-American market.

Slough, Berkshire, GB

Played a key role in skyrocketing sales growth of the $70M portfolio of professional sanitation products from 2% to 18%, by optimizing packaging, sales/promotional collateral, trade advertising and professional website.► Developed or re-developed 25-30 individual products, and significantly reduced delivery time to market by instituting comprehensive.

Greater Chicago Area, IL, US

Led a cross-functional team in implementing the national grocery launch for Seattle's Best Coffee in a licensing partnership between Kraft Foods and Starbucks Coffee Company, capturing 70% retail distribution in year 1.

Columbus, OH, US

Managed product development and in-store marketing for an extensive line of home fragrance and personal care products (100+ new skus) including Henri Bendel Home.

New York, New York, US

Provided critical insights that drove a complete turnaround for Listerine, the flagship oral care brand, delivering $20M above projected revenue for the year. Led analytics, innovated a new brand strategy, and helped build the ad campaign to drive sustained category penetration. Optimized synergy between advertising and promotional communications, key to.

Mba, Marketing; Management

Bachelor'S Degree, Business Administration

High School, Pre-Medicine/Pre-Medical Studies