Marketing Strategy:• Program design and execution. Create and execute marketing programs that lead to product and service sales and brand promotion. Establish new marketing channels, expand existing channels, measure marketing effectiveness.• Content creation. Develop all marketing and sales materials, including brochures, white papers, blogs, emails, ads, videos, etc.• Communications. Oversee all external communications, including press releases, client and prospect messaging, advertising, white papers, case studies, and outreach to industry consultants and analysts.• People management. Manage 2 designers and 2 marketing analysts supporting 6 sales people.Events:• Virtual and live events: Design and execute all aspects of digital and in person event programs. Oversee 25 tradeshows per year. Digital:• Search Engine Optimization. Develop and launch organic SEO strategy resulting in 40% increase of overall search volume traffic• Website. Designed and launched new website in 2017.Marketing Operations:• Implement marketing and sales best practices for Pardot and SalesForce marketing campaign design and report generation.• Develop standardized approaches to measure ROI across marketing campaigns, events, and conferences. • Manage a budget of $1.8 million and relations with marketing vendors.Key Accomplishments:• Spearheaded and executed re-brand effort in 2018.• Increased lead generation by 100%, increased web traffic by 100%.• Generated sales pipeline of $19 million in 2017 and $10 million in 2018.• Designed and executed award program resulting in Boston Business Journal Best Places to Work honoree (#6 in mid-size company in 2017; #1 in large company category 2018); Built in Boston 2017 Top 100 Tech Company; Money Management Institute 2016 “Technology and Operations Platform.”; Family Wealth Report “Best Compliance Solution”; Boston Business Journal “CFO of the Year” 2017; Boston Business Journal “40 under 40” 2017.

Product Marketing Strategy: • Formulated and executed go-to-market strategy for SS&C’s middle office products that generates industry awareness and sales pipeline for target audiences including institutional asset managers, wealth managers, and external consultants globally.• Worked in partnership with product team to develop unique selling proposition and created materials that marry industry and client operational challenges with product solution. Deliverables included case studies, white papers, articles, blogs, and videos.• Collaborated with industry influencers, media partners, and public relations firm to produce high impact campaigns that expand solution messaging.• Directed effective digital strategy, on-line events, and industry conference participation, measured marketing effectiveness, and adjusted programs accordingly. Marketing Operations:• Implemented global marketing best practices for SalesForce marketing campaign design and report generation.• Developed standardized approaches to measure ROI across marketing campaigns, events, and conferences. • Managed a budget of 500k and relations with marketing vendors.Sales Enablement:• Designed product brochures, factsheets, and PowerPoint presentations to support 20 salespeople in North America and Europe.• Coordinated product briefings to educate sales on compelling product features and functionality. Key Accomplishments:• Designed and executed award program for North America and won “Best Middle Office Solution of the Year” from FTFNews and recognition by CEB TowerGroup as “Best in Class” for Performance Measurement. • Increased lead generation 50%, increased web traffic 80%, and created content earning placement in top-tier industry publications such as Ignites, Wall Street and Tech, and Family Wealth Report.• Generated global sales pipeline of $8 million influenced $4 million in sales in 2014.

Advance channel penetration and partner synergy through leading global speaking engagements,events, tradeshows and webinars highlighting company benefits and value.Pioneer social media efforts spanning Facebook and Twitter, and initiated process capturing leads via website. Enhance market presence through utilizing industry analyst and press community relationships for product reviews and articles, as well as negotiating product placements.Recognized for expertise in crafting effective communication materials such as brochures, proposals,presentation, e-newsletters, and press releases.Work heavily with multiple creative agencies on initiatives, including PR and graphic design firms, ensuring attainment of marketing goals.

Direct worldwide B2B marketing efforts for $26M Voice Over IP equipment manufacturer. Create and implement all marketing and communications campaigns to expand and retain firm's customer base and increase brand awareness to all external stakeholders as well as press/analyst community. Produce communication materials, including brochures, proposals, presentations, newsletters, e-newsletters, case studies, and that improve company image and increase company exposure. Manage and prepare all external and corporate communications including e-newsletters, writing and pitching press releases, and preparing presentations.Manage PR agency and all outsourced creative firms.Develop new programs, partner programs and corporate events that have increased sales pipeline by 100% and increased company revenue by 33%.Design and implement all on-line ad campaigns using Google Adwords, Facebook, and partner promotional events.Pitch and prepare all speaking engagements and events.

Managed and motivated distributors to accomplish sales and distribution goals within North America. Directed sales forecasting activities, set performance goals and implemented channel sales strategy for North American market growth. Increased regional sales by 10%. Generated 20% increase in lead generation pipeline.

Team member responsible for recruiting and enrolling top graduate management candidates. Directed all recruiting events including on and off campus visits and meetings. Managed communications including: newsletters, customer correspondence, email and direct mail campaigns and website. Increased recruiting event attendance by 30% in years 2005-2006 through expanding event promotion and implementing systems for improved customer relations management. Improved student yield by 10% across all graduate programs.

Responsible for strengthening alumni and donor relations through event coordination. Worked hand-in-hand with Boston College alumni and internal event staff to develop programs and events that would foster strong loyalty for their alma matter. Planned and co-directed large scale University fundraising events such as class reunionsStrengthened visibility for the Alumni Association by coordinating alumni outreach programs and events.Directed class mailings, email blasts, newsletters and mailers for class events fostering alumni awareness.

responsible for tracking and receiving advertising orders for commercial time slots. Liaison between advertisement agencies and Tribune to receive and track orders advertising commercial time slots. Improved system inefficiencies by 10% resulting in enhanced customer retention.Increased sales and customer relationships for regional sales representatives.