Results-oriented technology marketing leader, qualified by Yale MBA and broad marketing expertise in software, hardware, and online services. Strong analytical background in direct marketing industry. Managed established and start-up products to consumers and across the B-to-B spectrum -- from Fortune 100 enterprises to small and medium businesses (SMB). Provide critical linkage between technical development resources, sales channels and customers.- Managed $30M line of Westlaw online products targeting legal practice areas.- Directed staff of marketers with $500k program and research budget. - Launched new online forms product, exceeding business case by 6X in year 1, and every financial target in year 2.- Defined and directed customer research projects resulting in acquisition or internal development of new product offerings.- Served as leader and central hub for all cross-functional activity related to multi-million dollar cross-segment product initiatives.- Received Achievement Award for implementing a new solution selling process for B-to-B SMB-focused direct sales channel.- Managed healthcare strategy including hosting a statewide conference, and supporting successful federal funding grant for $5M+.- Drove total annual revenue over $300M, including $50M+ of third-party resale and $40M+ of OEM revenue.- Launched new flagship product through resale and OEM by IBM, resulting in $25M in first two quarters. - Increased revenue of premier alliance for 4 consecutive years.- Built a partner email contact list of 5,000+, resulting in a 50% message open rate. - Established startup OEM service business, resulting in $2M annual run rate. Past professional success proves my ability to transition into new industries, learn new technologies and generally adapt to business changes.Specialties: Channels,resellers,OEM,sales training,incentives,business to business,B-to-B,online services,Software-as-a-Service,SaaS,VOIP,IP telephony,storage networking,software,backup,replication,product strategy,consumer packaged goods, CPG,branding,analysts,influencers,market sizing,business case justification,market requirements,market research,direct mail,email,web,demand generation,Go-to-market, GTM,segmentation,lifecycle,positioning,use-cases,pricing,packaging,product definition,bundles,trials
Listed skills include Product Marketing, Product Management, Strategy, Cross Functional Team Leadership, and 23 others.
