• Optimize digital marketing efforts with improved SEO, simplified website user experience, increased social media engagement, and implementation of Sojern ad targeting resulting in increased website bookings 100% year over year• Plan social media calendar, resulting in an increase of total engagements by 248% and average engagements per post by 114% in the first 6 months• Copywriting for all website, social, and marketing collateral pieces• Ensure all digital content across owned assets, third party listings, and press mentions is up-to-date and refreshed to best represent the brand• Strategize and effectively market corporate meeting promotions to increase group bookings during need periods • Promote special events, resort programming, and brand partnerships to gain local and national exposure• Strategize and coordinate advertising and sales collateral with graphic designer

• Develop and implement synergistic marketing plans aligned with hotel and outlet business objectives• Manage multiple marketing agencies, including public relations, SEO, and digital advertising• Launched new vanity website in Dec 2017, increasing referral revenue over 26% year over year• Develop and coordinate special events, promotions, and brand partnerships to gain local and national exposure• Plan social media calendar, resulting in an increase of Instagram followers and engagement by 29% YOY• Provide bi-weekly updates on marketing initiatives to DOSM, and monthly reports to GM and owners• Strategically secure and optimize digital advertising campaigns to achieve 8:1 ROI or higher• Create or coordinate graphic design materials for advertising and sales collateral• Responsible for planning and maintaining annual marketing and advertising budget• Refresh digital content on all online listings, including travel, dining and wedding websites• On-property contact for all media requests and sites• Plan and coordinate annual media familiarization trips• Work closely with local visitors bureau, and sister Hyatt properties for regional marketing strategies

• Responsible for planning and executing strategic marketing plan and extensive advertising budget to align with hotel and outlet business objectives• Oversee Sales and Marketing Coordinator position with training, task delegation, and strategic direction• Manage multiple marketing agencies, including public relations, SEO, and digital advertising• Responsible for maintaining positive online reputation, through monitoring, optimizing, and refreshing digital content across all online platforms• Develop and coordinate special events, promotions, and brand partnerships• On-property contact for all media requests and sites• Plan and coordinate annual media familiarization trips

• Gained hospitality experience and knowledge• Attentively communicated with guests to fulfill dining needs and any requests related to their stay• Actively displayed multitasking and quick thinking to serve 50+ guests at a time• Frequently going above and beyond company standards to provide an exceptional guest experience

• Sharpened efficiency, time management and problem-solving skills through serving a 13-table section• Coordinated team members (bartenders, food runners, and bussers) to provide quick, efficient and accurate service• Experienced trainer of new employees• Helped management generate new marketing/promotional events for restaurants

• Developed integrated online marketing strategies for B2B and B2C clients; including SEO, PPC, Media, Email, and Social Media• Managed project timelines, schedules, implementation and optimization• Effectively communicated with clients on a daily basis, while also managing internal teams as the Intern Coordinator and Senior Account Coordinator• Displayed extensive knowledge in media buying, planning and optimizing• Gained exceptional knowledge of email marketing and messaging through client email programs, holding the company position for email research and attending Marketing Sherpa Email Summit 2012• Polished presentation and relationship building skills with clients presentations and internal team coordination