Karl Ibay Email & Phone Number

Hong Kong

Hong Kong, Hong Kong SAR

• Spearheads influencer marketing strategies, managing over 30 strategic partnerships per campaign to enhance brand visibility and engagement.
• Oversees social media marketing efforts, creating high-performing content that contributed to a 15% growth in engagement rates and strengthened follower acquisition in the region since joining.
• Responsible for end-to-end content creation, including conceptualization, shoots, editing, and copywriting.

Taguig, National Capital Region, Philippines

• Led consistent growth in influencer marketing revenue across Emma's Asian markets, encompassing China, Hong Kong, India, Japan, the Philippines, Singapore, South Korea, and Taiwan.
• Supervised operational management to manage scouting, negotiating, and onboarding of suitable influencers for each campaign, and oversees content production for designated markets, products, and social media platforms.
• Examined and interpreted influencer and content performance to optimize influencer selection, content creation, and campaign strategies across designated markets.
• Achieved substantial revenue growth through strategic optimization in platform and product strategies achieving exceptional results by the end of 2023: - South Korea: 521% YoY revenue growth with a RoAS of 2.41..

Taguig, National Capital Region, Philippines

• Achieved substantial revenue growth in Q3 2023 for influencer marketing revenue in key markets: - Japan: 84.2% QoQ growth with a ROAS of 4.05 - South Korea: 117% QoQ growth with a ROAS of 5.25 - Taiwan: 50.6% YoY.
• Initiated Twitter influencer marketing in Japan during Q3, yielding €101K in net revenue with 2.87 ROAS by quarter-end.

Taguig, National Capital Region, Philippines

• Created engaging written and visual content for Klook’s blog and social media platforms to enhance brand presence and engagement.
• Assisted in content optimization through SEO and performance marketing strategies, aiming for high-quality traffic and conversions.
• Supported central marketing team in conducting content experiments using various tools to boost blog traffic and click-through rates.

Taguig, National Capital Region, Philippines

• Developed a comprehensive marketing plan for the Fujifilm X-T5, resulting in increased brand visibility and product sales.
• Formulated short-term, medium-term, and long-term strategies for the Fujifilm X-T5, aligning marketing efforts with the company's goals and objectives.
• Conceptualized engaging content pillars for Fujifilm's social media pages, enhancing the brand's online presence and engagement with the audience.

Taguig, National Capital Region, Philippines

• Fulfilled 200+ marketing requests for in-app vouchers, PR item shipments, and inventory with high satisfaction.
• Improved marketing inventory storage and logging process to boost promotional campaign efficiency.
• Oversaw tracking of Shopee livestream winners and addressed their concerns and complaints.

Pasig, National Capital Region, Philippines

• Obtained sponsorships and invited Filipino celebrities and influencers to Nylon Manila's flagship event, Big Bold and Brave Awards.
• Managed Nylon Manila's Twitter account during the Big Bold and Brave Awards.

New York, United States

• Created social media content
• Researched to optimize audience targeting and campaign objectives
• Attended networking events and pursued sales leads to build client relationships