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Karlina Silfa Barreiro Email & Phone Number
Head of Artificial Intelligence and Advanced Analytics Portfolio
at
Securitas Direct by Verisure
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✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Artificial Intelligence and Advanced Analytics Portfolio
Location
Madrid, Community of Madrid, Spain
Company size
Who is Karlina Silfa Barreiro? Overview
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Quick answer
Karlina Silfa Barreiro is listed as Head of Artificial Intelligence and Advanced Analytics Portfolio at Securitas Direct by Verisure, a with 7965 employees, based in Madrid, Community of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Karlina Silfa Barreiro.
Karlina Silfa Barreiro previously worked as Head of Artificial Intelligence & Advanced Analytics Portfolio at Securitas Direct By Verisure and Customer Analytics Manager at Securitas Direct By Verisure. Karlina Silfa Barreiro holds Programa Progresa, Organizational Leadership from Esade.
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Securitas Direct by Verisure
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Profile bio
About Karlina Silfa Barreiro
Professional objective.To be in a working position that provides me the opportunity to expanding my knowledge and experience while developing an exceptional job using all my potential to the maximum.Skills: • Experience in Market Segmentation, Data Analysis, Macro and Micro Economics, Econometrics, etc.• Organizational and communication skills • Individual responsability• Public Speaking• Troubleshouting• Team working ability• Proficient in Microsoft Office package (Excel, Word, Publisher, PowerPoint,Outlook), statistics softwares (SAS Enterprise Guide, SPSS, CRM, DataWareHouse, REDATAM, SQL -Basic Level-etc) and Econometrics softwares (Eviews, STATA)• Fluent in English and Spanish (native)
Current workplace
Karlina Silfa Barreiro's current company
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Securitas Direct By Verisure
8 roles
Karlina Silfa Barreiro work experience
A career timeline built from the work history available for this profile.
Head Of Artificial Intelligence & Advanced Analytics Portfolio
CurrentComo Head of Artificial Intelligence & Advanced Analytics Portfolio, lidero equipos de Data Scientists y Advanced Analysts para desarrollar soluciones innovadoras en IA Tradicional, IA Generativa y Analítica Avanzada. Mi objetivo es identificar necesidades de negocio y crear proyectos que mejoren la experiencia del cliente (Cx), optimicen procesos operativos y aumenten el performance del producto.Gestiono proyectos de IA con un enfoque E2E, asegurando su integración con sistemas existentes y la colaboración entre departamentos, siempre alineados con los objetivos estratégicos de la empresa para impulsar su crecimiento y eficiencia.
Jun 2024 - Present
Customer Analytics Manager
Como líder de un equipo de Data Scientists y Analistas de Negocios, dirijo proyectos integrales de Inteligencia Artificial y Analítica Avanzada enfocados en CX, optimización operativa y performance del producto. Nos enfocamos en la creación, gestión, integración y operativización de:• Entes de Inteligencia Artificial para IoT y decisiones automáticas en tiempo real• Algoritmos Predictivos centrados en el cliente (Churn, Satisfacción)• Clúster y Segmentación de clientes• Predicción de averías y mantenimientos preventivos• Analítica Avanzada para la obtención de insights, Análisis Descriptivos, Business Cases, Performance del producto, A/B Testing, y más. #DataScience #AI #Analytics #Leadership #CustomerExperience
Mar 2019 - Jun 2024
Customer Experience Analyst
Feb 2015 - Mar 2019
Consultora Economista Medición De Pobreza
Aug 2013 - Dec 2014
Market Segmentation Assistant Trainee
• Market Segmentation Analisys• Data mining to create reports that alow to optimize resources.• Sales, billing, clients, orders and volume Analysis using SAS Enterprise Guide Software.• Clusters Analysis• Ad-hoc brands Analysis• KPI Analysis• Geolocation of potential clients Proyect Assistant (This proyect is candidate to the "Best Practice" competition -Pernod Ricard Holding). • Etc.
May 2012 - May 2013
Microdata Analyst
Centro De Estudios Económicos Tomillo
• Identification and analysis of the single-parent families using EPA survey Data Base (2010-2011) through SPSS Software and making comparisons with indicators obtained through the 2005 EPA to show an evolution of single - parents families in Spanish society. • Results and follow-up reports. • Presentations to transmit results to the client (Women Institute of Spain).
Nov 2011 - Jan 2012
National Accounts Analyst
• Analyst in charge of Industrial and Macro-Economic Sector• Part of the Coordinator team for the first National Survey of Economic Activity (ENAE)• Responsible to direct the ENAE to comply with standards of quality - ISO standards. • Management of surveys and censuses database to obtain indicators through the REDATAM Software. • Rise and maintenance of indicators through the DataWareHouse and reporting through the IB-Publisher. • Collection and analysis of R&D indicators obteined from the Innovation Survey database using SPSS software. • Results and follow-up reports.
Feb 2008 - Oct 2010
Team & coworkers
Colleagues at Securitas Direct by Verisure
Other employees you can reach at verisure.com. View company contacts for 7965 employees →
JP
Juan Pedro Delgado Godinez
Colleague at Securitas Direct By VerisureCusago, Lombardy, Italy
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AB
Alicia Barros
Colleague at Securitas Direct By VerisureChile
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ES
Ermes Silva
Colleague at Securitas Direct By VerisureSão Paulo, Brazil
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JV
Juan Valdebenito
Colleague at Securitas Direct By VerisureChile
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DX
David Xavier
Colleague at Securitas Direct By VerisureLisboa, Lisbon, Portugal
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LK
Lorena Kadry Metwally
Colleague at Securitas Direct By VerisureMadrid, Community Of Madrid, Spain
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AP
Andreia Patrícia Paulino
Colleague at Securitas Direct By VerisureSintra, Lisbon, Portugal
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MS
Miguel Sousa
Colleague at Securitas Direct By VerisureLisboa, Lisbon, Portugal
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KZ
Katia Zavatskaya
Colleague at Securitas Direct By VerisureGreater Madrid Metropolitan Area, Spain
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AS
Alejandro Sebastian Paz Artica
Colleague at Securitas Direct By VerisurePeru
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Juan Pedro Delgado Godinez
Colleague at Securitas Direct By VerisureCusago, Lombardy, Italy
View →
AB
Alicia Barros
Colleague at Securitas Direct By VerisureChile
View →
ES
Ermes Silva
Colleague at Securitas Direct By VerisureSão Paulo, Brazil
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JV
Juan Valdebenito
Colleague at Securitas Direct By VerisureChile
View →
DX
David Xavier
Colleague at Securitas Direct By VerisureLisboa, Lisbon, Portugal
View →
LK
Lorena Kadry Metwally
Colleague at Securitas Direct By VerisureMadrid, Community Of Madrid, Spain
View →
AP
Andreia Patrícia Paulino
Colleague at Securitas Direct By VerisureSintra, Lisbon, Portugal
View →
MS
Miguel Sousa
Colleague at Securitas Direct By VerisureLisboa, Lisbon, Portugal
View →
KZ
Katia Zavatskaya
Colleague at Securitas Direct By VerisureGreater Madrid Metropolitan Area, Spain
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AS
Alejandro Sebastian Paz Artica
Colleague at Securitas Direct By VerisurePeru
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5 education records
Karlina Silfa Barreiro education
Programa Progresa, Organizational Leadership
Data Science & Iot Technology Program, Data Science
Master Degree In Applied Economic Analysis, Applied Economics
Universidad Alcalá De Henares Y Universidad Complutense De Madrid.
Degree In Economics, Economics, 3.9/4.0
General Bachelor, Bachiller General, 95/100
Colegio San José
FAQ
Frequently asked questions about Karlina Silfa Barreiro
Quick answers generated from the profile data available on this page.
What company does Karlina Silfa Barreiro work for?
Karlina Silfa Barreiro works for Securitas Direct by Verisure.
What is Karlina Silfa Barreiro's role at Securitas Direct by Verisure?
Karlina Silfa Barreiro is listed as Head of Artificial Intelligence and Advanced Analytics Portfolio at Securitas Direct by Verisure.
Where is Karlina Silfa Barreiro based?
Karlina Silfa Barreiro is based in Madrid, Community of Madrid, Spain while working with Securitas Direct by Verisure.
What companies has Karlina Silfa Barreiro worked for?
Karlina Silfa Barreiro has worked for Securitas Direct By Verisure, Gabinete De Coordinacion De Politicas Sociales - Sistema Unico De Beneficiarios, Pernod Ricard España, S.A., Centro De Estudios Económicos Tomillo, and Oficina Nacional De Estadística (One).
Who are Karlina Silfa Barreiro's colleagues at Securitas Direct by Verisure?
Karlina Silfa Barreiro's colleagues at Securitas Direct by Verisure include Juan Pedro Delgado Godinez, Alicia Barros, Ermes Silva, Juan Valdebenito, and David Xavier.
How can I contact Karlina Silfa Barreiro?
You can use AeroLeads to view verified contact signals for Karlina Silfa Barreiro at Securitas Direct by Verisure, including work email, phone, and LinkedIn data when available.
What schools did Karlina Silfa Barreiro attend?
Karlina Silfa Barreiro holds Programa Progresa, Organizational Leadership from Esade.
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