- Lead a team of 22 product management, marketing and engineering staff to drive the company’s product and marketing strategy.- Developed and executed product roadmap resulting in a 30% increase in product demand the first year.- Manage a budget of $5 million and consistently achieve ROI targets.- Oversaw the creation and execution of integrated marketing campaigns that increased lead generation by 30% and a close rate of 47%.- Partnered with the executive team and CEO to identify and vet M&A opportunities for organization; once identified, worked on a highly confidential project to find synergies between companies and align cultures.- Developed detailed communication and change management plans, working closely with CEO on key talking points and delivery time frame to announce acquisition and go-forward planning.- Manage vendor relationships for PR, software engineering and other technology resources including interviewing potential vendors, negotiating and reviewing contracts, and overseeing budgets.- Work with data teams to gather BI reporting; analyze data to provide insights for identifying new opportunities and improvements.- Led comprehensive rebranding to strengthen the company's brand positioning and messaging.

- Led a team of 12 marketing professionals including creative development, videography, social media, email marketing, brand managers and web developers.- Successfully launched 6-9 new products annually, contributing to a 10% increase in overall company revenue (long sales cycle equals delayed revenue recognition).- Implemented agile product development methodologies, resulting in a 20% reduction in time-to-market.- Achieved a 30% increase in website traffic and a 107% growth in social media followers through targeted content marketing efforts.- Implemented marketing automation tools to streamline lead nurturing and segmentation, resulting in a 15% increase in qualified leads.- Collaborated closely with the sales team to align marketing initiatives with sales objectives, resulting in a 10% increase in lead-to-sale conversion rates.- Conducted market research and competitive analysis to identify emerging trends and opportunities in the B2B market.

· Develop enterprise-wide B2C and B2B marketing strategies and implementation plans with a focus on driving demand creation, conversions and minimizing drop-off.· Manage 18 high-performing individuals and a multi-million dollar budget· Manage technologies that support and automate key marketing efforts with a focus on maximizing efficiency and impact· Define and develop customer journey roadmaps and corresponding workflows to provide best in class customer experience and retention· Coordinate with stakeholders company-wide to develop and deploy highly effective revenue driving digital marketing strategies

- Led digital marketing strategy and related execution (e-mail, online advertising, SEO, Social Media).- Identified appropriate measurements and evaluate effectiveness of digital marketing campaigns.- Identified significant revenue generating opportunities and pursue them from idea to implementation- Managed the digital marketing team, and its tools, processes and systems to accelerate growth- Developed and managed 3rd party vendors to ensure digital marketing efforts are maximized for both budget and schedule. Responsible for all budget planning and reconciliation for web related activities.- Developed strategies and tactics to drive customers and prospective customers to Myriad Genetics websites including implementing SEO strategies, paid search bid and online advertising efforts, incorporating testing strategies.- Directed resources on design, production and quality of the commercial websites to include quality review and oversight.- Managed key stakeholder expectations and project priorities to ensure digital marketing team can complete projects on time and on budget.- Worked cohesively with other departments, business units, informatics and IT resources to ensure consistent execution of the digital marketing strategy.- Developed strategy, project plans, and lead opportunities with internal and external (e.g. agency) teams, to deliver on acquisition goals- Directed managers accountable for digital marketing daily operations, such as content and product development, engineering, and/or editorial content and relies on some key centralized resources such as sales, marketing, IT, clinical, customer service and engineering.

Provide broad interactive leadership while also directing product level interactive planning and execution. Identify and recommend break-through interactive programs that will drive deeper relationships with customers resulting in incremental testing volume. Significant emphasis is placed on the operations, execution / implementation and evaluation of all interactive events, activities and campaigns, including detailed web analytics.

Reponsible for the development, review, approval and distribution of marketing and sales materials. Managed the production of promotional materials. Facilitated the Promotional Material Review Committee and process. Coordinated with Product Managers and Webmaster to ensure Myriad web assets are current.