• Led marketing for launch of two new cloud products in 2022-2023 to exceed pipeline and ARR goals by >30% to-date.• Oversaw campaigns for newly acquired product, resulting in lead generation which drove >120% quota in 2022.• Spearheaded net new sales enablement program and platform to sales teams resulting in 90% MAUs and data-driven improvements on sales collateral.• Defined and led programmatic strategies for platform solution packaging, role-specific community engagement, and partner marketing.Built segmentation, positioning, and messaging maps to enable successful go-to-market (GTM) strategies. Led development of data-driven thought leadership and sales enablement materials to reach target audiences with compelling value propositions and outcomes-based messaging across segments. Worked across teams to compile competitive research programs, informing demand-side strategy and sales tactics.

• Increased appointment setting by 18% with sales GTM campaign by identifying market opportunity, producing a multi-channel sales kit, and rolling out nationally.• Produced playbooks and a repeatable sales enablement model to introduce new product features or marketing campaigns across all sales organizations.• Ensured consistent buyer experience by mapping and gap analyzing inbound sales organization processes and content.Developed and executed B2B marketing strategy, value propositions, go-to-market strategies, and market demand analysis for a high-growth SaaS technology company. Contributed to positioning and messaging for thought leadership content, sales scripts, and marketing collateral. Partnered with the Portfolio Team to develop personas and align product positioning with audiences and their interests. Provided ongoing support in communicating changes in product and feature functionality.

• Contributed to 6% YoY growth in channel sales as marketing SME on the cross-functional team who built the formal partnerships program from scratch.• Managed and produced all collateral for sales enablement assets, including through a corporate rebrand. • Developed messaging and positioning for internal communications related to COVID-19. Worked closely with the C-suite to deliver results in 24-48 hours.

• Directed rollout of new sales tools.• Served as an Art Director and managed production of collateral used by sales teams.• Rolled out email tracking and metrics to Sales.• Developed vertical messaging, field interviews, and competitive analysis to support Portfolio, Segment, and Channel Marketing Managers.

Assessed demand generation efforts: how leads from the company website were qualified and moved to sales at a leading management consulting company. Supported the product portfolio by identifying clients’ pain points and learning needs. • Reduced time need for lead management by 25%. • Improved the ability to qualify prospects by defining terms for industry and segmentation. • Created a decision tree for sales messaging and responses.

Seasonal

Managed marketing projects and client relationships for an agency that served Fortune 500 clients. Transitioned content to net new CMS from 7 internal websites with 50+ pages each. Contributed to content creation and thematic development. Supervised a team that included assistant executives and administrative staff. Trained staff to maximize CMS, enter content, and update HTML while maintaining high standards for quality. • Drove increased traffic by serving as marketing strategy and content SME for development of B2B websites and mobile app enhancements. • Managed a global rollout project for a new website, working with designers and technical teams to ensure high-quality standards and deadlines were met. • Worked with app developers to identify trends and patterns using Google Analytics and recommended strategy to increase adoption of programs.

Executed product marketing plans, and managed launch timelines. Produced messaging, digital/print collateral, and a quarterly prospect newsletter. Employed user experience (UX) best practices to improve customer experience. Interviewed clients to produce case studies.• Planned communication for and led rollout of a technician training program.• Assisted the C-suite in developing presentations for the Board of Directors.

Produced a range of traditional and digital marketing materials for a vertically integrated food producer (duck farm). Generated content for internal/external communications, public relations, and training. • Conceived strategy for consumer-facing content, including a food truck that increased event footprint by 400%. • Quickly developed self-taught skills, including video production, needed to complete a range of products. • Increased Facebook followers from zero to 2,000 in one quarter.

-Designed attitudinal surveys researching low-income household energy consumption rates-Trained 25-30 volunteers with a team to measure household energy efficiency