Karl W. Lendenmann, Ph.D. Email and Phone Number
Karl W. Lendenmann, Ph.D. work email
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Karl W. Lendenmann, Ph.D. personal email
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Karl W. Lendenmann, Ph.D. phone numbers
A customer-centric insights-discovery Marketer and Marketing Scientist with B2C and B2B international experience and a proven history of success in driving marketing and insights-discovery initiatives that deliver outstanding returns.A seasoned hands-on Marketing insights and intelligence consultant, who takes multiple approaches for discovering actionable insights, such as: visual analytics, predictive-prescriptive analytics, research and in-market testing. The unifying drive is a burning “outside-in” consumer-customer curiosity – a focused drive to glean and leverage actionable insights, frames and models to create material incremental business, brand, and customer value. Specialties: Account Planning, Brand & Performance Marketing, Insights Discovery, Research, Analytics, Modeling, Testing, Optimization. Marketing Science, Consumer Behavior
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PresidentDecisiontree Analytics & Services Mar 2017 - PresentGurugram, Haryana, InDecisionTree Analytics enables data-driven intelligence, decision-support, and value. Clients benefit from realizing incremental value from their data, accelerated decision-cycles, and material cost savings. Clients also benefit from the additional flexibility and scale from as-needed access to DecisionTree Analytics data scientists and engineers, as well as as-needed access to advanced cloud-based and open-source data-analytics technology resources. Specific solutions and services include; Marketing and Customer Analytics, Demand Forecasting, Supply Chain Analytics, Risk Analytics, and BI Dashboard Reporting, as well as ETL Automation and Data Management ( www.decision-tree.com ).
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Partner, Marketing Data ScienceMobilecultures Feb 2018 - Oct 2019MobileCultures is a truly mobile-first, multi-channel digital agency, that understands how to leverage the immense impact of mobile on how consumers live, search, research and shop--and, in turn, how businesses must change their marketing thinking to stay relevant and grow profitably. MobileCultures partners with Karl Lendenmann, Ph.D. and his DecisionTree Analytics colleagues, to provide clients of all sizes with customized data analytics and performance insights that have one focus: increasing profits (https://mobilecultures.com/ ).
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Principal ConsultantInsights2Value Marketing Consultancy Jan 2013 - Mar 2017Insights2Value Marketing provides insight discovery and value creation via analytics, research and testing-to-optimze, and, of course, creative "outside-in" thinking...all to create material business, brand and customer value for marketers, their agencies and publishers. The overall approach is to leverage quick-deploy, agile, cloud-based and/or open-sourced platforms and processes, and provide added flexibility by drawing upon a network of consulting specialists on an as-needed basis.
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Executive Director, Insights & AnalyticsMediassociates Nov 2014 - Dec 2016New York Metropolitan Area, UsTransforms data to insights to actions and value, so that clients get the most from their media investments. Mediassociates' clients are provided ongoing analysis, cloud-based dashboard visualization, in-market testing and optimization recommendations, from buying audience value to brand lift to direct-response performance to cost-per-lead and cost-per-sale analysis...truly full-funnel analysis and optimization. Further, this media intelligence is presented within the context of consumer intelligence, competitor intelligence, and overall marketing intelligence. -
Vice President, Marketing & AnalyticsPulsepoint Sep 2011 - Sep 2013Digital marketing technology and services firm offering robust solutions for outbound, inbound, conversion, and eCRM, including cross-channel audience measurement, audience within context targeting, content marketing, social media, customer marketing and monetization for advertisers, publishers, and agencies.
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Vp Marketing & AnalyticsDatran Media Nov 2009 - Sep 2011Responsible for driving firmwide best practices in digital marketing, especially in the areas of in-marketing testing, data mining, responder profiling & segmentation, predictive modeling, lead scoring, and marketing research – key methods for optimizing targeting, offers, and creative, and, in turn, the relevance, engagement and value of Datran Media programs for both advertisers and publishers. Leading the successful deployment of SAS Enterprise Business Intelligence & Enterprise Miner platforms across Datran business units.
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Svp, Strategy & PartnershipsAdvanced Marketing & Media Group Jan 2008 - Jan 2009The Advanced Marketing & Media Group, was a marketing technology solutions and services start-up focused on helping marketers and agencies address the challenges of marketing intelligence management, performance management and accountability More specifically, AMMG is a Software as a Service company providing marketing technology solutions that empower marketers to maximize marketing performance – to more profitably engage consumer, create demand, build brand value, and generate sales. The Advanced Marketing Intelligence System™ (AMIS™), offered marketers a turn-key, easy-to-use, end-to-end marketing intelligence platform that provides real-time marketing performance dashboards, reports and custom analytics for unparalleled actionable marketing decision-making.
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Partner, Marketing And ResearchKpmg Llp 1998 - 2006New York, Ny, UsKPMG is one of the Big 4 global professional services firms.I was brought into the US firm and international team to help: align the M&C organization; assure globally-consistent branding, advertising, and communications; support area and industry marketing; enhance research and e-marketing capabilities; as well as identify and share marketing best practices. Served as a Member of the International Steering Group for M&C and the Global Brand Management & Communications Steering Committee; also represented M&C on the Global Knowledge Management Steering Committee. -
Senior Partner, Account PlanningBozell Worldwide 1993 - 1998Omaha, Nebraska, UsI joined Salvati Montgomery & Sakoda, which was sold to Bozell Worldwide, a global agency providing advertising, direct marketing, and corporate communications services to national and international clients. Captured new business and grew a diverse set of B2B and B2C clients through account planning and brand consulting services. -
Svp, Planning & ResearchWakeman & Deforrest 1988 - 1992My responsibilities included planning, research and customer database design and analysis, including response modeling and segmentation, as well as new business development. Efforts were instrumental in driving client acquisition, growth and retention for this integrated marketing communications agency that grew from $24 million to $72 million in billings during my tenure. Agency clients included: AirTouch Cellular, Epson America, Westec Security, Cal Fed Bank, Los Angeles Times, Union Bank, Crystal Cruises, Times Mirror Cable, etc.
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Partner, Vp, Marketing & ResearchBrierley & Partners 1987 - 1988Frisco, Texas, UsWhile at Brierley & Partners, a Loyalty and CRM services and technology firm focused on enriching customer relationships, I drove member acquisition, activation and retention programs for the Hilton HHonors Program, as well as Donor database segmentation, solicitation and acquisition programs for the US Olympic Committee. Brierley & Partners services and solutions include: Loyalty Program Design, CRM Strategy, Analytics & Research, Technology, Creative Services, Production and Fulfillment -- Has offices in Los Angeles, Dallas and London. -
Vp, Marketing & Research (Dyr Direct, Formerly Wunderman West)Dentsu,Young And Rubicam 1985 - 1987Responsibilities included providing research-informed insights, based on both classical marketing research services, customer database segmentation and profiling, as well as in-marketing testing & rolling across off-line media channels for DYR Direct's diverse B2C and B2B clients.
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Senior Consultant (Marketing Analysis Division)Caci International Inc 1984 - 1985Reston, Virginia, UsProvided marketing research and customer profiling via geodemographics (ACORN geo-segmentation system)...to inform targeted marketing programs, site selection, and merchandise mix programs. -
Vice PresidentLongwoods Research Group 1979 - 1984Market Research Consulting -- Client insights-informed consulting based on designing and executing custom quantitative and qualitative research initiatives for both B2C and B2B clients, and covering strategic issues, such as; market structure analysis, segmentation, and brand value analysis and positioning, as tactical decisions, such as; creative pretesting, tracking, and customer trial, satisfaction, retention cross-sell, and value analysis.
Karl W. Lendenmann, Ph.D. Skills
Karl W. Lendenmann, Ph.D. Education Details
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University Of TorontoWith Minors In Mathematical Psychology & Statistics -
Uc San DiegoPsychology
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National Sciences & Engineering Council (Canada)Market Research & Statistical Methods
Frequently Asked Questions about Karl W. Lendenmann, Ph.D.
What company does Karl W. Lendenmann, Ph.D. work for?
Karl W. Lendenmann, Ph.D. works for Decisiontree Analytics & Services
What is Karl W. Lendenmann, Ph.D.'s role at the current company?
Karl W. Lendenmann, Ph.D.'s current role is President, DecisionTree Analytics, North America.
What is Karl W. Lendenmann, Ph.D.'s email address?
Karl W. Lendenmann, Ph.D.'s email address is kl****@****oup.com
What is Karl W. Lendenmann, Ph.D.'s direct phone number?
Karl W. Lendenmann, Ph.D.'s direct phone number is +120150*****
What schools did Karl W. Lendenmann, Ph.D. attend?
Karl W. Lendenmann, Ph.D. attended University Of Toronto, Uc San Diego, National Sciences & Engineering Council (Canada).
What are some of Karl W. Lendenmann, Ph.D.'s interests?
Karl W. Lendenmann, Ph.D. has interest in Social Services, Skiing, Economic Empowerment, Politics, Exploring, Education, Environment, Non Work Interests Include Sailing, In Turn Create Value, Science And Technology.
What skills is Karl W. Lendenmann, Ph.D. known for?
Karl W. Lendenmann, Ph.D. has skills like Digital Marketing, Integrated Marketing, Analytics, Direct Marketing, Mobile Marketing, Research, Marketing, Segmentation, Digital Strategy, Web Analytics, Online Marketing, Market Research.
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