Karl W. Lendenmann, Ph.D. Email & Phone Number

Gurugram, Haryana, In

DecisionTree Analytics enables data-driven intelligence, decision-support, and value. Clients benefit from realizing incremental value from their data, accelerated decision-cycles, and material cost savings. Clients also benefit from the additional flexibility and scale from as-needed access to DecisionTree Analytics data scientists and engineers, as well as as-needed access to advanced cloud-based and open-source data-analytics technology resources. Specific solutions and services include; Marketing and Customer Analytics, Demand Forecasting, Supply Chain Analytics, Risk Analytics, and BI Dashboard Reporting, as well as ETL Automation and Data Management ( www.decision-tree.com ).

MobileCultures is a truly mobile-first, multi-channel digital agency, that understands how to leverage the immense impact of mobile on how consumers live, search, research and shop--and, in turn, how businesses must change their marketing thinking to stay relevant and grow profitably. MobileCultures partners with Karl Lendenmann, Ph.D. and his DecisionTree Analytics colleagues, to provide clients of all sizes with customized data analytics and performance insights that have one focus: increasing profits (https://mobilecultures.com/ ).

Insights2Value Marketing provides insight discovery and value creation via analytics, research and testing-to-optimze, and, of course, creative "outside-in" thinking...all to create material business, brand and customer value for marketers, their agencies and publishers. The overall approach is to leverage quick-deploy, agile, cloud-based and/or open-sourced platforms and processes, and provide added flexibility by drawing upon a network of consulting specialists on an as-needed basis.

New York Metropolitan Area, Us

Transforms data to insights to actions and value, so that clients get the most from their media investments. Mediassociates' clients are provided ongoing analysis, cloud-based dashboard visualization, in-market testing and optimization recommendations, from buying audience value to brand lift to direct-response performance to cost-per-lead and cost-per-sale analysis...truly full-funnel analysis and optimization. Further, this media intelligence is presented within the context of consumer intelligence, competitor intelligence, and overall marketing intelligence.

Digital marketing technology and services firm offering robust solutions for outbound, inbound, conversion, and eCRM, including cross-channel audience measurement, audience within context targeting, content marketing, social media, customer marketing and monetization for advertisers, publishers, and agencies.

Responsible for driving firmwide best practices in digital marketing, especially in the areas of in-marketing testing, data mining, responder profiling & segmentation, predictive modeling, lead scoring, and marketing research – key methods for optimizing targeting, offers, and creative, and, in turn, the relevance, engagement and value of Datran Media programs for both advertisers and publishers. Leading the successful deployment of SAS Enterprise Business Intelligence & Enterprise Miner platforms across Datran business units.

The Advanced Marketing & Media Group, was a marketing technology solutions and services start-up focused on helping marketers and agencies address the challenges of marketing intelligence management, performance management and accountability More specifically, AMMG is a Software as a Service company providing marketing technology solutions that empower marketers to maximize marketing performance – to more profitably engage consumer, create demand, build brand value, and generate sales. The Advanced Marketing Intelligence System™ (AMIS™), offered marketers a turn-key, easy-to-use, end-to-end marketing intelligence platform that provides real-time marketing performance dashboards, reports and custom analytics for unparalleled actionable marketing decision-making.

New York, Ny, Us

KPMG is one of the Big 4 global professional services firms.I was brought into the US firm and international team to help: align the M&C organization; assure globally-consistent branding, advertising, and communications; support area and industry marketing; enhance research and e-marketing capabilities; as well as identify and share marketing best practices. Served as a Member of the International Steering Group for M&C and the Global Brand Management & Communications Steering Committee; also represented M&C on the Global Knowledge Management Steering Committee.

Omaha, Nebraska, Us

I joined Salvati Montgomery & Sakoda, which was sold to Bozell Worldwide, a global agency providing advertising, direct marketing, and corporate communications services to national and international clients. Captured new business and grew a diverse set of B2B and B2C clients through account planning and brand consulting services.

My responsibilities included planning, research and customer database design and analysis, including response modeling and segmentation, as well as new business development. Efforts were instrumental in driving client acquisition, growth and retention for this integrated marketing communications agency that grew from $24 million to $72 million in billings during my tenure. Agency clients included: AirTouch Cellular, Epson America, Westec Security, Cal Fed Bank, Los Angeles Times, Union Bank, Crystal Cruises, Times Mirror Cable, etc.

Frisco, Texas, Us

While at Brierley & Partners, a Loyalty and CRM services and technology firm focused on enriching customer relationships, I drove member acquisition, activation and retention programs for the Hilton HHonors Program, as well as Donor database segmentation, solicitation and acquisition programs for the US Olympic Committee. Brierley & Partners services and solutions include: Loyalty Program Design, CRM Strategy, Analytics & Research, Technology, Creative Services, Production and Fulfillment -- Has offices in Los Angeles, Dallas and London.

Responsibilities included providing research-informed insights, based on both classical marketing research services, customer database segmentation and profiling, as well as in-marketing testing & rolling across off-line media channels for DYR Direct's diverse B2C and B2B clients.

Reston, Virginia, Us

Provided marketing research and customer profiling via geodemographics (ACORN geo-segmentation system)...to inform targeted marketing programs, site selection, and merchandise mix programs.

Market Research Consulting -- Client insights-informed consulting based on designing and executing custom quantitative and qualitative research initiatives for both B2C and B2B clients, and covering strategic issues, such as; market structure analysis, segmentation, and brand value analysis and positioning, as tactical decisions, such as; creative pretesting, tracking, and customer trial, satisfaction, retention cross-sell, and value analysis.

Ph.D., Experimental Psychology, With Minors In Mathematical Psychology & Statistics

Ba, Psychology

Post-Doctoral Fellowship (3 Years), Market Research & Statistical Methods