Helping Eyeful clients grow organic traffic, engagement and conversion.

USBettingReport.com is an affiliate site that I started building right after sports betting became legal in the US in 2018. Three years later I sold it to Gambling.com Group.

Leading a team of SEO and Site Search experts within JCPenney's e-Commerce organization. The team is tasked with driving traffic from organic search and help visitors find what they are looking for on JCPenney.comI built Style by JCPenney, the brand's consumer-facing news and blog section,

Winner of the JCPenney Warrior Award for my work on SEO.Leading the SEO strategy and SEO product delivery for jcp.com. Here, I am tasked with driving incremental growth for what is one of the largest apparel and home retailers in the U.S.

I lead a team of in-house SEO Specialists at The Stars Group: owner of seven gaming brands that together make up one of the largest online gaming businesses in the world.I was tasked with delivering global onsite SEO strategies for the Group’s industry leading gaming brands: PokerStars - the world’s largest online poker platform, Full Tilt, PokerStars Casino and BetStars – the Group’s online sports betting product. In addition to being accountable for the operational success of the onsite SEO team, my goal was to drive incremental traffic to each of the brands, in various countries and languages, and deliver YoY SEO growth for the business.

In this role I provided commercial analyses and gave strategic guidance to build global SEO strategies for the Group's gambling brands. I also analysed SEO performance and build a bespoke Search Analytics tool to aide commercial decision making and improve SEO reporting

SEO for PokerStars, PokerStars Casino and BetStars. I was responsible for growing organic search visibility, focusing on both on-page and off-page SEO, in the Nordic and North European regions.

I created and lead the Global SEO Offsite Programme in APAC, NA, and EU. I was tasked with Increasing visibility of key generic terms and new products in several different languages, across various domains and search engines.- Built a Global SEO Content strategy to support wider business proposition by driving engagement, shares and links- Managed a Global SEO agency, all the way through from strategy to execution, covering 11+ countries and several different languages - Clearly and effectively communicated SEO strategies and results to senior internal stakeholders and external suppliers- Built an Engineering Glossary to drive links and shares http://uk.farnell.com/engineering-glossary

Interim role - I planned, forecast and deployed of On and Offsite SEO strategies for 11 regional domains in APAC.

At Greenlight I managed a team of Outreach Specialists that created and executed SEO and Social Media campaigns for all of Greenlight’s clients. In the team we built an ever growing network of contacts among journalists, website owners, and bloggers across a vast range of market sectors: Travel, Online Gambling, Electronics & Fashion retail, Finance, etc.- Recruited and line managed a team of 4 Outreach Specialists- Lead the research, creation and execution of all the team's SEO & Social Media campaigns - Developed and pitched campaign concepts to new and existing clients.

I managed SEO campaigns for several of Greenlight's major clients in the high street fashion, job search, retail and travel industries.

I ran the link building campaigns for online casino and online bingo platforms in UK, Sweden and Denmark, as well as some onpage SEO. • On page content recommendations and optimization• Creating backlink analyses for all major search terms in UK, Sweden and Denmark.• Training junior SEOs