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Karl Modl personal email
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Customer acquisition and business development leader with 14+ years of experience in strategic partnerships and digital marketing. Verifiable track record of positioning technology companies (direct to consumer) for explosive growth. Currently, responsible for $138M+ in annual advertising revenue.Prior to a successful entrepreneurial run and several consultancies, reshaped the home security affiliate and partner landscape while setting the new standard for relationship management. Established teams, partnerships, and digital marketing campaigns across three nationwide home security/IoT companies which generated 75,000+ residential accounts, thousands of positive customer reviews, and $300MM+ in lifetime revenue.I am always interested in partnership opportunities and accept consulting offers on a limited basis. If you need help with something do not hesitate to contact me for advice, insights, or brainstorming.Business Expertise Includes:Affiliate Marketing, Affiliate Program Management, Affinity Programs, Brand Development, Brand Reputation, Business Development, Competitive Intelligence, Customer Acquisition, Customer Reviews, Digital Strategy, Direct Response Marketing, Lead Generation, Marketing Strategy, Relationship Management, Reputation Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Strategic Partnerships.Technical Expertise Includes:Accelerated Mobile Pages (AMP), Google PageSpeed Module, H2O Web Servers, HTTP/2, Nginx, Rich Cards, Server Optimization, Server Push, Structured Data Markup, Technical/Onsite SEO, Website Performance, and WordPress (performance, theme development, custom plugins, etc.)
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Head Of Industry, Insurance And MortgageMoneyDorado, Pr -
Head Of Industry, Insurance & MortgageMoney Sep 2021 - PresentNew York, Us -
Head Of Industry, InsuranceMoney Aug 2020 - Sep 2021New York, Us
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Head Of Industry, Insurance & MortgageConsumersadvocate.Org Sep 2021 - PresentDorado, Puerto Rico, Pr -
Head Of Industry, InsuranceConsumersadvocate.Org Aug 2020 - Sep 2021Dorado, Puerto Rico, PrConsumersAdvocate.org is an online comparison platform that helps millions of consumers each year to research and connect with the products and services that matter most to them. We drive around 3 million clicks per month and data sharing is one of the keys to our success. We provide keyword data to our partners and work together to tailor our campaigns to provide the greatest value and meet our partner's goals.We drive targeted non-branded paid search traffic to comparison pages for the following insurance verticals:✰ Auto Insurance / Car Insurance✰ Boat Insurance✰ Business Insurance✰ Commercial Truck Insurance✰ Dental Insurance✰ Disability Insurance✰ Earthquake Insurance✰ Flood Insurance✰ U65 Health Insurance✰ Homeowners Insurance / Home Insurance✰ Landlord Insurance✰ Life Insurance✰ Long Term Care Insurance✰ Medical Air Transport Insurance✰ Motorcycle Insurance✰ Pet Insurance✰ RV Insurance✰ Renters Insurance✰ SR-22 Insurance✰ Short Term Health Insurance✰ Travel Insurance✰ Vision Insurance✰ Wedding Insurance
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Vp, Strategic AccountsBrokercalls 2020 - 2020Fort Lauderdale, Fl, UsSourced publishers and advertisers across a variety of verticals including: addiction, credit repair, home services, insurance, mass tort, tax debt, and tax preparation. Managed pay per call and performance based marketing campaigns through Ringba. -
Head Of E-Commerce & Marketing PartnershipsCeres Talent 2019 - 2020Reston, Va, UsDelivered more than $10MM in merchant revenue, $624K in affiliate commissions, and $417K in paid placement contracts while providing maternity leave coverage for the Head of E-Commerce & Affiliate Marketing at a confidential organization. Managed strategic partnerships and relationships with brands including, Under Armour, YETI, Oakley, PXG, and Carhartt.✰ Managed e-commerce website with 1000+ partners/merchants✰ Exceeded Performance Targets; 113% to Goal (Q4 2019 Revenue) ✰ Built and deployed weekly, monthly, and ad hoc email campaigns; Sent 110MM emails✰ Sold and launched email, social, and digital media placements -
Chief Growth Officer (Interim)Lifeshield Home Security 2018 - 2019Langhorne, Pa, UsServed as interim CGO leading up to sale and acquisition of LifeShield. Areas of Focus: Strategic Partnerships & Affiliate Program, Contract Negotiations, Brand Reputation, and Customer Referral Program.✰ Grew affiliate portfolio by 3x with anticipated sales lift of 1,500 systems per month✰ Delivered 200% improvement in cost per acquisition by identifying and terminating unprofitable campaigns, shifting affiliate compensation models, and renegotiating agreements✰ Launched complaint resolution team and brand sentiment monitoring (35 websites; 50 search terms) with real-time alerts, comprehensive reporting, and trend identification -
FounderConsumer Media 2015 - 2019Ashburn, Va, UsFounded Consumer Media in February 2015. Built an innovative, tactical team to develop a portfolio of digital brands designed to make purchasing decisions easier for consumers and to maintain our high-performance, enterprise-class technology infrastructure.✰ Secured $1MM in funding to launch Consumer Media in 2015✰ Built proprietary high-performance servers and content delivery network; Avg. Page Render < 1 sec✰ Developed several custom WordPress themes and over a dozen WordPress plugins✰ Profitably exited venture in 2019 -
Vp Strategic Partnerships & Business DevelopmentCenterfield Media 2017 - 2018Los Angeles, California, UsAgreed to a short-term executive role. Tasked with fortifying strategic revenue channels and exploration of new channels. Areas of Focus: Search Agency (Client Services), Beta Launches, and New Revenue Channels.✰ Delivered $14,000,000 (annualized) in new partnership revenue✰ Built new Client Services function (Agency Channel) and cross-functional team for strategic client (Telecommunications; Fortune 100) with $50MM paid media budget -
Director Of Business Development & PartnershipsFrontpoint 2011 - 2015Mclean, Va, UsRecruited to lead Business Development by Frontpoint‘s CEO, Chris Villar, in August 2011. Crafted partner acquisition and account management strategies which successfully and sustainably increased sales by 5x ($100MM+ in lifetime revenue) at a cost-effective rate. Established industry leading affiliate and strategic partner programs. Hired and trained a team of BD Managers (Hunters), Account Managers (Farmers), and Administrative Support. Together we sourced and managed 200+ affiliates and strategic partners, including Angie's List, TopTenReviews (Purch), Yelp, Reviews.com, Lockheed Martin, and Centerfield Media. Programs and lead generation campaigns spanned various marketing channels including paid search (PPC), organic search (SEO), Video SEO, display, reviews, yellow pages, email, eCommerce, call transfers, daily deals, affinity partnerships, loyalty programs, employee discounts, and radio.✰ Managed annual budget of $30MM+✰ Generated 5k+ positive, authentic customer reviews; Secured #1 ranking across 53 review sites✰ Visited and presented strategic updates to various high-value partners quarterly✰ Maintained a consistent presence at LeadsCon, Affiliate Summit, and other relevant conferences✰ Developed and launched the Frontpoint Partner Portal with real-time reporting, lead data archive, commission center, and creative libraryDeparted Frontpoint in 2015. Upon my exit, Frontpoint's Business Development team was generating approximately 85% of the company's sales volume. As of 2019, several of my key programs and partnerships are still thriving. -
Director, Business Development & Affiliate MarketingGuardian Protection Services 2010 - 2011Warrendale, Pa, UsJoined Guardian in 2010, as part of a three-person team tasked with launching a new $10MM DIY security division. Served as team lead and reported to both the CEO and President. ✰ Created brand, product, pricing, sales, and marketing strategies for DIY division. ✰ Developed 36-month financial model, performance & staffing forecasts, and growth curves✰ Integrated a lead management system (Leads360) and designed new call center SOPs✰ Launched several strategic partnerships -
Senior Business Development & Partnerships ManagerProtect America Home Security 2008 - 2010Austin, Tx, UsEstablished Protect America's first Business Development department. Recruited, trained, and managed business development associates and affiliate managers. Launched affiliate program and secured partnerships across various channels including: retail, live transfers, online affiliates, radio, print publications, multi-level marketing companies, yellow pages, third-party resellers, member organizations, and other home service providers.✰ Generated over 14,000 sales and $41,000,000 in lifetime revenue✰ Assisted CEO in multi-million dollar sale of Protect America to Rockbridge Equity✰ Sourced and managed 100+ partnerships, affiliates, and lead generation campaigns (cradle to grave ownership) -
Group HousingMarriott International 2005 - 2007Bethesda, Md, UsWorked as AYS Runner/Bellman while attending university. Earned promotion to Front Office. Trained in Rooms Control at Central Reservations (San Antonio). Awarded promotion to Group Housing (Sales; Event Management Department).✰ Developed advanced proficiency in Marriott’s MARSHA, PMS, and Guestware systems✰ Received Property's Inaugural Employee of the Month Award & Golden Horseshoe Award (x3)✰ Participated in Peer Review Panels (Employee Termination Appeal Proceedings)✰ Leadership roles in Green Committee, Fundraising/Community Team, and Marriott Softball
Karl Modl Skills
Karl Modl Education Details
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Southwestern UniversityBusiness / Sociology
Frequently Asked Questions about Karl Modl
What company does Karl Modl work for?
Karl Modl works for Money
What is Karl Modl's role at the current company?
Karl Modl's current role is Head of Industry, Insurance and Mortgage.
What is Karl Modl's email address?
Karl Modl's email address is km****@****eld.com
What is Karl Modl's direct phone number?
Karl Modl's direct phone number is +131034*****
What schools did Karl Modl attend?
Karl Modl attended Southwestern University.
What are some of Karl Modl's interests?
Karl Modl has interest in Relationship Building, Affiliate Marketing, Business Development, Performance Based Advertising, Strategic Partnerships, Partnership Marketing, Search Engine Marketing, Direct Response, Lead Generation.
What skills is Karl Modl known for?
Karl Modl has skills like Lead Generation, Strategic Partnerships, Affiliate Marketing, Business Development, Customer Acquisition, Email Marketing, Marketing, New Business Development, Online Lead Generation, Sem, Online Advertising, Sales.
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