Marketing Director / Brand Manager
Ann Arbor, Mi
- As a member of the top management team I contributed to Company-Wide Business/Strategy/Policy Decisions- Led implementation of Active Campaign SaaS (Automated Marketing with CRM)- Oversaw up to 7 concurrent employees in 3 departments - responsible for all related HR tasks- Oversaw Trade Show operations, including planning, staff and execution - Traveled to Trade Shows to collect intelligence, sell, and connect with customers- Positioning, messaging, strategy, ad creator, ad model, voice over, video editor, ad creator, podcast guest, media planner, and more- Oversaw completion of 107 print ads, 3 national mailers, 28 trade show ads, 12 monthly white papers, 65 eblasts, 6 podcast ads, 17 digital ads, 15 testimonial pieces, etc- Personally created 51 print ads, 28 presentations, 59 flyers, 21 trade show ads, 6 national mailers, 66 monthly white papers, 21 testimonial content pieces, 31 eblasts, 2 redesigns of main brochure, 2 specialized tri-fold brochures, 2 website redesigns, etc- Miscellaneous support/materials for Sales Rep Support, Trade Show Graphics Educational Marketing, Graphic Design, Copywriting, etc