After the collapse of the print industry, I pivoted into digital marketing. With a handful of friends and partners, I started Kollaboratory Media, Inc., a boutique digital marketing agency focused on helping SMEs manage and market their e-commerce initiatives. Coming from the editorial world, I now lead Kollab's team of content creators. The content team provides three core services: Content Marketing, Media Planning and Execution, and Store Platform Management. Under Content Marketing,… Show more After the collapse of the print industry, I pivoted into digital marketing. With a handful of friends and partners, I started Kollaboratory Media, Inc., a boutique digital marketing agency focused on helping SMEs manage and market their e-commerce initiatives. Coming from the editorial world, I now lead Kollab's team of content creators. The content team provides three core services: Content Marketing, Media Planning and Execution, and Store Platform Management. Under Content Marketing, we have content planning and strategy, copywriting and production, social media management, and PR. With Media Planning, we create an advertising plan designed to support the three key stages in the marketing funnel. We produce the ads and execute them on Facebook, Instagram, YouTube, and TikTok. For Store Platform Management, we work mainly with the two biggest e-commerce platforms in the Philippines, namely, Lazada and Shopee, to build unique brand stores, utilize the platforms' marketing tools, manage the chats, and monitor store performance. Show less

As the Associate Editor of ABS-CBN Publishing's luxury magazine VAULT, I was responsible for developing key sections of the magazine. These sections needed to be editorially compelling and visually stunning, while being produced on time and on budget.

Functioning as the de facto editor-in-chief. I was responsible for putting together UNO Magazine from concept to print, managing our editorial team while coordinating efforts with the advertising sales department. In over two years with the company, I produced 24 monthly issues and three special editions while creating and maintaining a successful social media presence.

With a group of like-minded partners, I created an editorial services startup to service clients with media and communication needs. I supervised an editorial production team to create specialty publications for our clients.

For two years, I wrote the monthly technology column for the Philippine edition of Esquire magazine. This is where I would voice my opinions on trends and developments in technology to give an audience a sense of what was in store for them in the near future.

I wore two hats during my second tour of duty with Hardware Zone. The first hat was Managing Director, basically the country manager of the local franchise. As Managing Director my role was to lead the entire company, ensure that business operations ran smoothly, and improve our bottom line. My second hat was Executive Editor, the franchise's equivalent to an Editor-in-Chief. This meant putting together the monthly magazine with our editorial team, and producing timely stories relevant to our… Show more I wore two hats during my second tour of duty with Hardware Zone. The first hat was Managing Director, basically the country manager of the local franchise. As Managing Director my role was to lead the entire company, ensure that business operations ran smoothly, and improve our bottom line. My second hat was Executive Editor, the franchise's equivalent to an Editor-in-Chief. This meant putting together the monthly magazine with our editorial team, and producing timely stories relevant to our target audience. Show less

In Megateam, a KPO under the MEGA brand of online ventures, I led a team of creative professionals in creating and maintaining three of the company's news blogs. I ran it like a multimedia newsroom, producing our daily quota of stories and videos, with a crew of writers, designers, video editors, and photographers, for an international audience.

As the Managing Editor of C! Magazine, a monthly car and driver lifestyle title, I made sure that editorial production for each issue ran smoothly, with deadlines met, production costs managed, and advertisers satisfied. I oversaw quality checks on each page of the magazine to reduce or even eliminate all errors before sending production files to the printers.

As Managing Editor of the Philippine edition of the men's lifestyle magazine MAXIM, I was responsible for keeping the trains running on time. I would organize my editorial team of full-time and freelance writers and production crew, hand them their assignments and ensure their submissions were up to spec. I complemented the Editor-in-Chief, who would provide the editorial direction, while I would keep the production cycle running smoothly.

As Deputy Editor for Special Projects, I managed an offshore team dedicated to producing specialty marketing publications for SPHM clients. Among the clients my team and I serviced were Canon, Nokia, Sony, HP, and Epson.

As an account manager at Asia Online, I was primarily tasked with managing the Nestle Philippines CRM website account, providing liaison between client marketing point-of-contact with our web developers.